District achieved a positive share growth in 2013 after 10 years of sales decline; achieved largest volume increase in the entire country; utilized sales analytics to identify opportunities in the market place and leveraged CRM software to execute initiatives; coached and motivated wholesaler sales teams to execute against these opportunities; develop key performance indicators to drive wholesalers to superior results; created Annual Business Plans with wholesalers to direct their focus on business drivers that achieved the above results.

Senior Retail Account Manager. Lead, coached and developed a team of thirty-one key retail account managers in seven cities in the northeast to drive sales over 5% higher than control accounts each year in both on and off premise accounts through program development, chain programs and brand building activities; benchmarked managers and their teams against the entire unit to stimulate healthy competition; developed CRM and process tools to increase team’s efficiency; effectively managed a two million dollar budget; took national programs pushed down from corporate and customized them to fit each local market.

. Utilized a global sales processes working with a Brazilian sales consulting company to customized programs to fit the uniqueness of the United States; set the people management processes for the entire country’s sales organization; created daily, weekly and monthly schedules for the country’s sales organization from the president to the street sales representative; shaped standardized sales and management reports for a consistent read from upper management to the front sales person; coached Division Vice Presidents and Region Managers on a standard approach to directing and motivating their teams.

Managed the training and development of the Northern and Atlantic Divisions which covered the entire eastern part of the United States; acquiring experience in all major markets on the east coast; prepared and delivered workshops from Negotiation to Selling Skills to employees from junior to senior leaders in the organization; developed core processes that were utilized by the entire company; implemented a mentor program to assist new employees with their transition into the company.

. Created and presented sales meetings for a seven million case wholesaler in a major metro market; shaped and implemented marketing programs to increase market share; developed pricing tool to manage wholesalers’ margins and increase supplier profit; influenced wholesalers to purchase marketing materials to support brand development; managed a multi-million dollar budget; negotiated with media partners to obtain incremental added value; successfully gained a positive swing in sales for the first time in 10 years; developed pricing strategy for the entire state; organized, developed and trained seven direct reports while building strong relationships with wholesalers and retailers. Obtained key chain mandates during calls to the Lyons, Briar, Somers and Glynn Groups.

Produced and presented kick-off meetings with seven wholesalers; created innovative programs for on and off-premise accounts in New Jersey; called on the top one hundred on and off premise chain accounts and buying groups; achieved chain account mandates and programs; tracked performance of key accounts.