Richard Grant Email and Phone Number

Spark44 is the global creative advertising agency for Jaguar Land Rover, an account formerly held by Morris & Partners until January 2015 in the Australian market• Account management team lead on the Jaguar and Land Rover accounts;• Agency strategic lead for both brands, product positioning and competitive environment;• Management of Brand & Retail communications strategies and execution for both brands;• Management of JLR financial/insurance services, Aftersales, CRM, sponsorship, events and corporate communications strategies and execution; • Development of strategic creative briefs for all major campaigns, and the subsequent briefing of creative teams;• Management of the relationship with JLR’s media agency, including co-development of media strategies and content creation activities with external media partners;• Main agency contact with all key JLR stakeholder departments: Marketing, Experience, Sales, Aftersales, Corporate, CRM, PR, Network Development and Product Planning;• Management of the dealer co-operative advertising system, including working with retailers on the development of advertising strategies and the review/approval of dealer advertising materials;• Management of relationships with external stakeholders, including sponsorship and promotional partners and JLR/Spark head offices in Europe and the United Kingdom;• Agency lead on legal matters, including provision of guidance on the FCAI Code, relevant consumer law, the drafting of legal copy/disclaimers, and legal clearance with external solicitors and JV partners.

• Management of all advertising communications, media and sponsorship/promotional strategies for Peugeot (brand and retail), Aftersales, and financial services joint venture activity;• Management of the PR function, including press relations/launches and events, test programs, and media release materials;• Management of the Product planning function; • Management of the digital communications strategy, including social media;• Brand ‘custodianship’ and strategic leadership, including regular research analysis and brand essence research studies;• Management of the marketing budget;• Management of external creative, media, PR and digital agencies, including contract formulation, remuneration method design and negotiation;• Management of the Peugeot Marketing team, comprising Product Manager, PR & Events Manager, Advertising Manager and Digital Comms Manager.

• Management of all advertising communications, media and promotional strategies for Kia, both brand and retail;• Management of the marketing budget;• Management and local implementation of Kia Motors’ major sponsorship of the Australian Open;• Product planning and development;• Management of external creative and media agencies, including contract formulation, remuneration method design and negotiation;• Working in close cooperation with Sales department and regional offices to develop retail sales campaigns and sales promotional offers;• Management of the Kia Marketing team.

• Management of the Kia account service team;• Development of advertising campaign strategies and sales promotional concepts;• Production of major television, press, print, radio and online advertising campaigns.

Secured the opportunity for The Palace to pitch for the Kia advertising account, which had recently moved to being run by a factory subsidiary in Australia. Role involved managing the pitch process, including detailed research and strategic development elements. The Palace team completed a detailed review of the Kia brand's position in the Australian market and devised a new strategy to begin its ascent towards mass market acceptability. This entailed the development of a market segment modelling tool which utilises consumer behaviour and psychographics to help predict purchase criteria.