I am responsible for the sales representation of New Scientist to all ANZ media agencies, clients & have built a portfolio of global clients.Prior to my joining New Scientist, ANZ’s brand had been under represented for many years, and in the last 5 years I have grown significant fresh Travel, University, Technology, Defence, Live Event & Automotive revenue streams bringing brands like BAE, Porsche, Ponant, Universal Pictures, National Geographic, The University of Melbourne & Toyota to our media brand. I have expanded New Scientist's product portfolio in this region, inclusive of global webinars.

Following over 15 years representing media owners to media agencies in London & Sydney, my current role is principally client direct. I manage The Daily & Sunday Telegraph property team across all newspaper, on-line and mobile mastheads which drive circa 8 million $ annual revenue.. My role encompasses managing client relationships at a CEO, marketing director and Managing Director level at clients such as Stockland, Ray White, Landcom to name just a few.

I was promoted to this position after only 6 months with ACP. My main role initially was to successfully merge two Magazine sales teams (TV WEEK & Take 5) together into one cohesive team. I was responsible for the management of 9 staff. I wrote and presented extensive business plans for both titles to our CEO Scott Lorson, Publisher and Board of Directors. Major Achievement in this roleThe Take 5 team achieved our 2008/2009 financial year budget in May 2009 (the only title from ACP mass weeklies to hit budget this year). TV WEEK achieved budget for July/Dec 2008 period and hit the revised financial year forecast.

My initial role at Val Morgan was to develop a framework for the team to work with in. I Successfully introduced meeting reports which documented all key information from every meeting, action points with delivery times and planning cycles for all brands enabling us to build a database which can be accessed in people’s absence. Implemented an “actions point board” creating accountability within the team and acting as a self management tool in my absence. Created business plans across all three agency patches. The plans have been instrumental in giving account managers clear direction and a business development focus. Introduced surgeries with our six biggest clients (McDonalds, Commonwealth Bank, Diageo, Optus, Nestle and Kellogg’s) to present all fresh consumer insights and innovations Created sales tools including a meeting preparation checklist to assist account managers to be Media Professionals by considering a brand’s positioning, seasonality, consumer, regionality before they go to meet with an agency Motivating, coaching and managing a team of three Account ManagersAssisted with presentation content, setting rates, negotiating larger deals and forecasting to our Sales Director and CEOI created $1m of fresh business with Nokia and Sony Ericsson through my close relationships with Wendy Gower and Lauren ParkinsManaged new business wins for Volvo $300k, Westpac $600k and increased Toyota's spend from $300k to just under $1m. Major Achievement in this roleI negotiated the biggest single deal in Val Morgan’s history for $1.8m – the launch of Vodafone's “Make the Most of Now” campaign. This netted 20% of Vodafone's entire budget for a 1.25% medium.

Sales Controller Clear Channel Outdoor July 2005 – Oct 2005 • I was promoted to Sales Controller of the IPM, Concord Outdoor team• I was responsible for circa £35 million revenue annually • This group looks after 5 of the largest Outdoor advertisers in the UK Market, Unilever, Sky, Masterfoods, Nestle and Orange across all our portfolio of Outdoor formats. National Sales Manager Adshel March 2002 - July 2005 • Managed the Posterscope group of 9 people for over 3 years• Responsible for servicing the largest Poster specialist in the UK Outdoor industry who dominate with 43% share of all billings • I also managed their portfolio of advertising agencies which included Carat, Zenith Optimedia, MGOMD, OMD, Walker Media, MPG, Mediacom, Vizeum and Brand Connections • I developed strong relationships with Agency Board Directors on key accounts such as Coca Cola, Disney, O2 and VW to name just a few• I introduced cross media presentations using Clear Channel’s entire portfolio of business including SFX ( Sports Management ) Clear Channel Entertainment and theatre. I believe that by offering our clients media firsts through these companies we received earlier and more detailed briefs on traditional poster campaigns and gave ourselves a real point of differenceMajor AchievementThe team grew BVI investment in Adshel from £1 million to £2.3 million across my 4 years at the company. I personally secured £350,000 in fresh revenue from ASDA supermarkets using new consumer insights including Vox Pop films