Adapt SuperWater is the First Hemp Beverage NSF: Certified for Sport, making it safe for athletes to use. Adapt Brands is a forward-thinking superfood company specializing in creating functional, plant-based products with large doses of adaptogens, anti-oxidants, cannabinoids, polyphenols, vitamins, and minerals while promoting biological harmony.Our mission is to provide natural and great-tasting alternatives to synthetic beverages, supplements, and opioids for the health-conscious and active consumers of today.

Developed and scaled Maui and Sons' first E-Commerce web-store (us.mauiandsons.com), implementing SEO, Google analytics, and a digital marketing strategy across all social media platforms. Daily management of 2 employees (social media coordinator and an off-site warehouse logistics coordinator), worked with Fox Digital Marketing, and other significant outside agencies. Worked closely with in-house art and design teams to focus on creative direction for Maui and Sons branding and marketing implementation. Implemented and led strategy for all Maui and Sons digital content creation.Managed all social media accounts including Facebook (300,000+) and Instagram (33,700+). Organically grew Instagram following from 23k to 34k through significant social media strategy, influencer management, engagement with target audiences and continued education on brand demographic.Discovered and managed collaborations with American and International social influencers. Initiated campaign and influencer trips in different countries. Coordinated multiple global photoshoots, including the Spring/Summer 2018 Global Campaign in Los Angeles with the Chiléan Maui and Sons team.Assisted with hiring for company which including discovering, screening and interview process for potential employees for all departments within Maui and Sons.Implemented new technologies and software including Scalyn, a cloud-based ERP inventory management and control system which increased the inventory and supply chains by efficiency by 20%Developed a standout trade show booth for Maui and Sons. Coordinated with an outside contractor to help create and design an updated look to sync with current market and brand trends.Produced "Legend of Sharkman" Movie Script - based on Maui and Sons' mascot, Sharkman (http://www.imdb.com/title/tt5935966/)

Worked with the European Distributors and licensees to develop their digital marketing strategies for Maui and Sons.Pitched and closed sale for new 2016 Wheeled Goods Range to large retailer (20 stores) in the Baltic Countries.Worked directly with SVP of Sales and Dist. for EMEA division. Team dealt with licensing and distribution to 25+ European countries, 12+ African countries, and 6+ throughout the middle east.Traveled to see licensees across Europe and traveled to trade shows in Munich, Berlin, North England and Paris, and dealt directly with licensees - coordinating product launches, marketing campaigns, and delivery schedules. Created content for the Maui and Sons Europe Social Accounts - including product and brand videos. Coordinated two video and photoshoots with production teams from Germany and Lithuania.