LeafFilter Gutter Protection- Developed event marketing strategy and plan to increase lead generation for sales team. Recruited and trained marketing team to work over 150 events to secure over 2,400 qualified leads. Alternetics (https://alternetics.com/)- Based on company reorganization and new direction, wrote new website copy, customer testimonials and case studies.Bhate Geosciences (http://www.bhate-geo.com/index.php) Company's website, Linkedin page, customer newsletter and employee newsletter had not been updated and new content distributed in over a year. Organized marketing team and communications to ensure weekly content updates to Linkedin page and website. Assigned responsibilities and established calendar and content guidelines to ensure newsletters are developed and distributed consistently throughout the year. Developed content/navigation outline and specifications for new company website.Dunn Building Company (http://www.dunnbuildingcompany.com/) Developed new website strategy, rewrote headlines and directed new design for company website. Developed promotional brochure and email campaign to increase awareness and revenue for the company's building repair and maintenance division.ABC Polymer Industries - Four year assignment to review , develop and implement internal and external marketing and communications initiatives for bulk bags and concrete fibers'​ divisions.Overhauled ABC Polymer website (http://abcpolymerindustries.com/) content, format and navigation. New website visitors increased by 196 percent, unique visitors by 192 percent and keyword-search traffic by 454 percent.Worked with chief engineer to plan, organize, manage, test and implement the first and only comprehensive resource to help engineers write specifications for including reinforcing fibers in the concrete mix for commercial, residential, industrial and government buildings, structures and roadways.(http://www.abcpolymerindustries.com/frc/).

Revised and launched new branding and graphics standards for new product introductions and names. Tested and introduced new name for McLeod Imaging division - DocumentPower and its driver recruiting module- HirePower. Branding, graphics and product name system are still used on the McLeod Software website- http://www.mcleodsoftware.com/freight-management-solutions-workflow-management.aspx.Developed and launched McLeod Software Truck Trailer Decal campaign to increase company and product awareness and inquiries. Company is still running the campaign, see photo below taken in Birmingham, Alabama on July 31, 2015Developed and launched DocumentPower intro advertising and promotional campaign which increased DocumentPower inquiries and new system sales by 20% over the previous year.Developed and launched campaign to promote advanced BIG DATA analytics & reports training. Paid customer participation increased by 40 percent over two years.Developed and launched comprehensive, executive-level direct mail and lead generation campaign that achieved response rates of between 15 to 26 percent.Reduced by 50 percent the number of annual trade shows the sales team attended and reduced trade show costs by 35 percent without reducing the number of annual qualified trade show leads.

Recruited professionals seeking help to advance career to the next career position or launch a new career. Over my two and half years, consistently recruited professionals earning $100,000 - $500,000 per year, and exceeded monthly recruiting quota by 20%.Owner closed the career consulting business in December 2007 and launched an online gambling business in January 2008.

Hired to advertise and promote new 70's radio station format. After audience research, focus group testing and four month trial, Cox decided not to proceed with the new station.

Pitched and won Bank of America boat and RV financing division. Designed and launched new interactive campaign, which according to client, significantly increased trade show traffic and qualified leads.Helped pitch and win Alabama PTA membership recruitment and education initiative programs. Worked with team to develop and implement newspaper, radio and television campaign to influence Alabama lawmakers to vote NO on a proposal to subtract money from the elementary/secondary education budget in the state education fund and add it to the community and state college budgets.The proposal did not pass.

Pitched and won AT&T small business services and entertainment divisions which contributed over $1,000,000 per year in new agency revenue over six years.Created multi-media, strategic presentation which helped the AT&T major accounts team win over $50,000,000 in new business from the PGA Tour's World Golf Village (http://www.golfwgv.com/) in Jacksonville, Florida Developed trade show communications and support along with a direct mail campaign for Royal Cup Coffee Service targeting major Country Club managers. Within two months after the campaign, sales team converted over 30 country clubs to Royal Cup coffee- triple the number closed within the previous six months.

Developed, pitched and won AT&T business systems research and sales leads business. Annual agency revenue $500,000. Developed direct mail and follow up phone campaign which increased qualified sales leads by over 20%.Developed, pitched and won Charter Communications/Southeast business. Developed and implemented campaign which positioned cable company as an entertainment provider, rather than a wired connection.

Developed and managed Protective Life Insurance agent recruiting and incentive program campaigns. Agent participation increased by 10 to 15% each year over the six year campaign.Developed and managed Beneke toilet seat initiative to increase retail distribution and shelf space. Repackaged product specifically for and won new distribution in Home Depot, KMart and Wal-Mart.Developed presentation, pitched and won AT&T small business services account. Within one year, annual agency revenue increased from $100,000 to over $1,000,000.Developed campaign to introduce new regional bank (now a part of Regions Bank) in seven major markets throughout the southeast. Within two months, awareness of the bank reached 70% or more in all seven markets

Media planner -planned and placed ads/commercials in/on magazines, newspapers, radio and television for Clearasil Acne Medication (recommended and bought first spots on new channel, MTV), Preparation H, and Trojan prophylactics(Health channel only!)Account manager- Developed advertising strategies and plans for Chiclets gum, LifeSavers Roll Candies/Gummies,, Schick Razors/Blades and SPAM (the ORIGINAL canned SPAM, that some people EAT and ENJOY!?).

Sold industrial valves and fittings through distributors to chemical, pharmaceutical and food processing plants.

Proofread, edited and drastically revised reports written by engineers about the impact of nuclear power plants on the surrounding communities so that more people could read and understand the information.