Enabling Non-Profits to succeed by providing them strategic and marketing planning advice with a focus on goal formation, fundraising, board governance and financial control. MarinLink promotes and executes community connections and collaborative projects in the arts, education, environment, health, and business communities. A special emphasis is placed on connecting Marin County California’s vast non-profit resources with the private sector. Through its Fiscal Sponsorship Program MarinLink… Show more Enabling Non-Profits to succeed by providing them strategic and marketing planning advice with a focus on goal formation, fundraising, board governance and financial control. MarinLink promotes and executes community connections and collaborative projects in the arts, education, environment, health, and business communities. A special emphasis is placed on connecting Marin County California’s vast non-profit resources with the private sector. Through its Fiscal Sponsorship Program MarinLink assists organizations by providing administrative support and tax exempt status 501(c)3 . Show less

Managed the service and communications of the Wells Fargo Rewards Credit Card customer loyalty program. Responsible for program vendor management and for phone and online customer service levels, point redemption options, promotions, and managing the content and new developments on www.wellsfargorewards.com. Created and executed Trigger Marketing programs to increase cardholder spending and reinforce the value proposition of the rewards program. Created and executed new program features such as… Show more Managed the service and communications of the Wells Fargo Rewards Credit Card customer loyalty program. Responsible for program vendor management and for phone and online customer service levels, point redemption options, promotions, and managing the content and new developments on www.wellsfargorewards.com. Created and executed Trigger Marketing programs to increase cardholder spending and reinforce the value proposition of the rewards program. Created and executed new program features such as offering cardholders the ability to redeem points for a rate reduction on their credit card. Conducted Double Point promotions to 18,000 enrollees resulting in $1 Million in incremental cardholder value (NPV).Created and implemented a 5% Cash Back cardholder promotion to 1,900 enrollees. Managed a Marketing Consultant responsible for Customer Service, Management Information, and program development. Managed the Credit Card Online Channel at www.wellsfargo.com. Directed WEB site content, Online Advertising placement and analysis, Project Management, Strategic Planning, Oversaw Online Credit Card application processing, and Data Base Analysis (Customer Relationship Management). Over 46,000 new Credit Cards originate in this channel each year with a NPV of $16.5 Million.Managed pre-qualified Credit Card email solicitations as a follow-up to pre-qualified direct mail offers. Over 250,000 emails are sent annually resulting in 1,800 new Credit Card accounts annually.Created and implemented a targeted email “Invitation to Apply” solicitation strategy to over 700,000 Wells Fargo customers resulting in over 1,100 new Credit Card accounts. Show less

Recruited to the Debit and Credit Card marketing teams. Responsible for leading the creation and execution of marketing strategies for this billion-dollar business, one of the largest profit centers in the Bank. Led the strategic direction and execution of Debit and Credit Card activation and usage marketing programs nationwide. Programs included point of sale merchandising, mass media, and mass-market direct mail campaigns with a circulation of over 28 million mailers nationwide. Budgets… Show more Recruited to the Debit and Credit Card marketing teams. Responsible for leading the creation and execution of marketing strategies for this billion-dollar business, one of the largest profit centers in the Bank. Led the strategic direction and execution of Debit and Credit Card activation and usage marketing programs nationwide. Programs included point of sale merchandising, mass media, and mass-market direct mail campaigns with a circulation of over 28 million mailers nationwide. Budgets ranged from $5-20 million. Managed program budgets and provided leadership to project teams. Launched promotions and encouraged 120,000 Credit Card members to make electronic payments via online banking and automatic payments, resulting in annual cost savings of over $750,000. Developed the marketing plan and increased usage and activation of Debit Cards by over $22 million. Show less

Planned and implemented life and accident insurance direct mail campaigns to American Express Cardmembers. Managed product design and pricing with actuarial, legal and underwriting personnel, and directed advertising agencies in creating the promotions. Annual product sales increased by $1.2 Million.