I have been working in the California recreational cannabis market for five years now and have experienced multiple facets of the ever-changing industry. I have product management experience and work in a distribution facility where communication with customers and sales are everything. Without proper communication with consumers, a product cannot be made compliant for sale and if it is fit for sale, proper branding makes for successful sales. After selling various branded products throughout the industry, our company has been evolving with the constantly changing consumer demands. Being able to use all this information and being able to translate the science into digestible information for the public is crucial in many parts of the process.