As the Head of Digital and Data for Mindshare L’Équipe L’Oréal team, lead all digital technology, data strategy and brand safety initiatives across 20 over beauty brands for the largest multinational beauty advertiser in China. responsibility to shape and lead the development of the digital product across the business.• Responsible for coordinating technical and tactical strategy to maximize L’Oréal digital and data solutions and operations in china• Lead digital technology, data… Show more As the Head of Digital and Data for Mindshare L’Équipe L’Oréal team, lead all digital technology, data strategy and brand safety initiatives across 20 over beauty brands for the largest multinational beauty advertiser in China. responsibility to shape and lead the development of the digital product across the business.• Responsible for coordinating technical and tactical strategy to maximize L’Oréal digital and data solutions and operations in china• Lead digital technology, data strategy, and brand safety initiatives. Responsibility to shape and lead the development of the digital product across client’s business Show less

iPinYou being the largest programmatic buying DSP provider in China accounts for 59.8% of China's programmatic buying market and features China's largest audience analysis database. Built and manage the Data Product Solution team in East China region from ground zero; spearhead and oversee highly skilled and cross-functional team for initiating/operating client’s first party DMP/CDP: including client 1st party DMP initiation, optimization analysts, and advance data usage consulting… Show more iPinYou being the largest programmatic buying DSP provider in China accounts for 59.8% of China's programmatic buying market and features China's largest audience analysis database. Built and manage the Data Product Solution team in East China region from ground zero; spearhead and oversee highly skilled and cross-functional team for initiating/operating client’s first party DMP/CDP: including client 1st party DMP initiation, optimization analysts, and advance data usage consulting. Client list includes :Coca-Cola China, METRO, Friesland, IHG, Anchor, Phillips, Roche, Saic Motor.• Business consulting and data solutions to key clients, craft data-driven business insights, media analytics, CRM and marketing strategies. Deliver insights analytics, attribution modeling, and leverage DSP’s RTB/PDB/PD biddings to implement and optimize brand/sales performances• Business consulting on digital transformation, digital marketing, helping client to understand Chinese market, consumer, digital landscape and data product operation. Provide tools and process for setting digital KPIs, actionable metrics and delivering against them• Applying machine learning and marketing AI to product architecting for ad-tech DMP and CDP product development• Coordinating cooperation with Mar-tech, Ad-tech players and media groups. (Tencent, JD.com, Grapeshot, Sizmek, 3rd party data providers, CRM agencies, 4A agencies …etc.) Show less

As one of the few companies that are capable of knowing with certainty who is on the other end of every online interaction, Neustar is trusted by some of the top brands in the world to make critical decisions roughly 20 billion times a day. Neustar helps marketers send timely and relevant messages to the right people at the right time, using state of the art data analytics and models. • Acted as point of contact for clients in onboarding 1st party data for Neustar analytics and… Show more As one of the few companies that are capable of knowing with certainty who is on the other end of every online interaction, Neustar is trusted by some of the top brands in the world to make critical decisions roughly 20 billion times a day. Neustar helps marketers send timely and relevant messages to the right people at the right time, using state of the art data analytics and models. • Acted as point of contact for clients in onboarding 1st party data for Neustar analytics and activation. This includes but not exclusive to data activation in DMPs, syndicating audiences to other DSPs, and build custom segments within different platforms for bespoke audiences. • Ingested, cleansed and appended 1st/3rd party data with authoritative identities to enable Multi-Touch Attribution and Mix Media Modeling analytic solutions. Coordinated technical and tactical efforts to operationalize client solutions. • Aligned with Sales/Product/Account team to gather requirements for solutions and assist with the deployment of proposed strategies; in addition, nurtured existing accounts to enable cross/up-sales opportunities. • Served as day-to-day contact and escalation point for client's data related inquiries for their online media campaigns. Acted as post-sales resource, helping drive adoption, utilization, and ROI. Show less

As a Telemetry’s Senior Campaign Manager, I facilitate and oversee the daily operation of two teams within the Ad Operation departments (6+ team members). Together, the teams manage accounts include: Verizon Wireless, Verizon FiOS, FOX Theatrical, Chase Bank, General Mills, Kohl's, Farmers Insurance, Sonic, Travelocity, AstraZeneca, Electrolux, and Kawasaki.• Involved in the day-to-day management and trafficking of Telemetry’s Ad Operation, ensuring that vendors and publishers are… Show more As a Telemetry’s Senior Campaign Manager, I facilitate and oversee the daily operation of two teams within the Ad Operation departments (6+ team members). Together, the teams manage accounts include: Verizon Wireless, Verizon FiOS, FOX Theatrical, Chase Bank, General Mills, Kohl's, Farmers Insurance, Sonic, Travelocity, AstraZeneca, Electrolux, and Kawasaki.• Involved in the day-to-day management and trafficking of Telemetry’s Ad Operation, ensuring that vendors and publishers are trained and up-to-speed on their campaign deliveries and shortfalls of their planned inventories.• Post internship positions that transformed graduates into employable personnel in the market and honed the trafficking skill of current full-time employees.• Participated in company's internal/external product development through collaboration with firm's Engineers/Developers/Infrastructure.• Act as a contingency resource in time of calamity. Able to cover spillage in any Ad Operation related situations, and properly assess and escalate/resolve the problem accordingly.• On boarded new clients and initiated/setup pilot campaigns.• Worked closely with Engineering to integrate various publishers, 4th party research vendors, and ad servers (i.e., Freewheel, comScore, Nielsen) on a variety of tag format (i.e., VAST, VPAID, HTML5 JS, MRAID).• Utilized debugging tool such as Charles Proxy and Xcode to identify/resolve tagging issue. Show less

Serviced media operation for global advertisers'​ accounts • Managed Verizon Wireless, Verizon FiOS, Reckitt Benckiser(global), Wrigley, Mars Chocolate, Mars Pet Food, Kawasaki, Carnival, AB-InBev, and Combe's online video campaigns. • Generated forensic intelligence and prepared audit reports for client side C - level executives.• Ensured clients'​ business development through providing assistance and optimization to publishers'​/vendors'​ networks. • Assisted in company's… Show more Serviced media operation for global advertisers'​ accounts • Managed Verizon Wireless, Verizon FiOS, Reckitt Benckiser(global), Wrigley, Mars Chocolate, Mars Pet Food, Kawasaki, Carnival, AB-InBev, and Combe's online video campaigns. • Generated forensic intelligence and prepared audit reports for client side C - level executives.• Ensured clients'​ business development through providing assistance and optimization to publishers'​/vendors'​ networks. • Assisted in company's internal/external product development through collaboration with firm's Engineers/Developers/Infrastructure. Show less

Provided assistance to operation and commercial • Compiled data from multiple company resources and develop client specific compliance reports.• Investigate in issues that may have been raised during compliance reports.• Assisted upper operation member on campaign performance such as flights, cut, upweight, and creative quality controls.• Assisted in optimization of the company's external facing user interface.• Researched, logged, and reported issues that occured during a… Show more Provided assistance to operation and commercial • Compiled data from multiple company resources and develop client specific compliance reports.• Investigate in issues that may have been raised during compliance reports.• Assisted upper operation member on campaign performance such as flights, cut, upweight, and creative quality controls.• Assisted in optimization of the company's external facing user interface.• Researched, logged, and reported issues that occured during a campaign flight period. Show less

Serviced accounts for insurance in the tri-state area (NJ,NY,PA) of various bindings and contracts.• Participated in multiple insurance consulting cases, generated valuable claim advices. • Served as check keeper to manage and monitor company cash flows. • Functioned as secretary, responsible for office upkeeps to insure hardware replacement. • Managing customers’ digital information, organize electronic policy forum.

Supplemented certified tax consultant on cargo custom, immigration, and quarantine.• Assisted with import/export taxing on cargos, excelling company’s operation process.• Participated in custom report for local government, upholding government relation. • Managed with customer complaints to maintain customer reputation.

Managed and assist various sourcing project; handled online auction, contacts, and auditing. • Operated as a consultant, managed order processing, supply sourcing and daily purchasing, creating new trade offers for both suppliers and producers.• Launched marketing plan and online supplier auction platform for European manufacturers such as Hugo Boss; generating service revenues. • Audited various samples from different suppliers, examining product qualities.

Participating in annual office sales of over half a million dollars, new recruit, and team leading.• Served as Recruiting Assistant, facilitated job interviews to create more recruits.• Led weekly team sales meetings, promoting team communications.• Practiced direct sales, referral leading, and telephone marketing, to capitalizing sales.