An accomplished designer and art director, Ric has an extensive background in retail advertising and magazine publishing. Ric’s trademark is his ability to capture the essence of aspiration in his work. He can make an ordinary item suddenly extraordinary and take the most luxurious of items to an unprecedented level of desire. He is equally at home working in price-driven categories as he is in the luxury category and has the ability to tap into consumer motivation at all levels. Ric joined Mamone & Partners in 1999.