Richard Long Email & Phone Number

Christchurch, Canterbury, New Zealand

Manage existing account customers and identifies further opportunities and develop new account customers.Provide customers with all relevant product information to assist them with decision making Promote any ‘add on’ or related products and specials to customers as appropriateEnsure customers are assisted and that their expectations are met throughout the end to end sales process

Guangzhou

Lead Dell South China Vostro sales team. Mainly focus on retail , distribution channel and small business sales and marketing. 1. Lead 20+ sales team to develop distribution and retail sales net work in 6 provinces of South China area. 2. Developed South China area sales and marketing strategy together with sales strategy and marketing team.3. Drove sales and marketing executions by daily base.4. Full responsible for sales team recruitment, training, coaching and P&L management.5. Lead team to develop new retail stores and new distributors continuously.6. Built trustworthy and win-win relationship with main distributors and SI. 8. Full responsible for sales team recruitment, training, coaching and P&L management. 9. Engaged in major small and medium business biding cases management. Facing declining market trend, fight together with team, achieved remarkable sales and profit result and gained market share every quarter.

Shenzhen

Confirm strategy plan of company. Lead team to build up connection with CP and equipment suppliers. Adjust company organization to fit the fast growing VR business.

Southern China

1.Lead South region sales team to develop Microsoft HW and Software business in retail, distribution and key account channel. Since March, 2009, Microsoft product’s sales channels in IT mall were recovered and extended. At same time, Microsoft product’s business gained great development in non- IT channel in South China, such as Apple, Sony shops and retail chain stores, ODM, OEM partners. The retail chain store coverage increases from less than 10 shops to more than 200 shops. With South sales team’s effort, over achieve sales budget for all categories: HW 104%, Office 260%, and Windows 350% in FY11. In FY12, HW achieved 57% Year to Year growth. Software target achievement rate is more than 150%.2.Involved in Kinect for Windows and Surface launch in China.3.Re-organize and manage sales team of 19 persons. Build up a results-oriented, committed sales team. Effectiveness and efficiency of this team were highly enhanced.

Southern China

As area sales manager of Peripherals & Accessories department, charged with sales for Philips brand Peripherals & Accessories productions in South China region. Lead sales team to achieve sales target by optimize sales channel structure and increase channel coverage. At same time, managed sales of Philips produced iPod accessories in mainland China.

Southern China

1. Be charged with people development & sales training program at South China, West China, Southwest China and Hong Kong, Macau areas. With my continuous effort, an efficient sales training system was set up in just one and half years, the training work and material got positive feedback from both sales person and sales management team. All training evaluation KPI was fulfilled.2. Be charged with promoter training for ICI flagship store and Modern Trade channel at South China, West China and Southwest China. After continuous and regular training, promoter team became more stable, Staff Turn-Over (STO) Rate decreased, promoters’ sales ability and performance improved.

Southern China

1.As one of the 6 PIC of IT channel initial project in China mainland, initialed and opened up Sony’s IT market in South China area. Main responsibilities included: market investigation, framed sales policies, price strategies and marketing & channel strategy, chose suitable partners, set up sales & marketing operation system, recruited and trained new clerks, set up sales & marketing organization, led sales team to open and manage sales channels, supervised marketing activities, built up flagship shops, maximized Sony IT products sales amount in South China area.During this period, under my leadership, the sales amount of Sony digital products (mainly DC, DV) in south China grew from zero to more than 0.25 billion RMB per year and takes more than 50% market share. Notebook's sales quantity reaches to more than 20K pcs per year. The number of Sony shops in south China IT channel increases from 4 to more than 40. 2.As one of the initiators for Sony’s flagship store - DWS(Digital work shop) project, I involved whole process of building up this chain store system in mainland china. This project run very successfully, DWS became most important channel for Sony production sales and image building. Also as the South China DWS project leader, I was charged with supervising DWS shop management in Guangzhou, Shenzhen, Nanning, Xiamen, Fuzhou and other South China cities, leading team members to achieve DWS's main purpose - image enhancement and customer satisfaction.