Richard Friedman Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Recognized for continuous top performance and promoted quickly to the Vice President of Technology position, directly responsible for overseeing departments including technology, sales, and support• Assisted in growing and expanding the organization and leading 30 – 50 in-house and remote employees, maintaining all technology platforms, including web initiatives, app initiatives, and all white-label projects• Direct the app development team in utilizing Airtable, Jira, and Confluence for highly structured product management, supporting the achievement of the highest-level velocity• Led in strategizing and developing a new customized seller portal for the sales team, enhancing efficiency, supporting a robust increase in sales and productivity driving a 300% revenue increase since inception• Leverage expertise to direct the design team through various organizational projects, successfully developing strategic products for app and web development• Responsible for addressing and resolving customer issues, working to settle disputes, and achieving a resolution acceptable to all• Developed a proposal, received buy-in, and implemented a long-term data structure for housing customer data, establishing a foundation for efficient data processes and analytical reporting• Facilitated meetings with the sales team regularly, working through problems and answering questions to secure top performance

New York, Ny, Us

• Oversaw the web team through the development of new integrations and new innovative technologies, enhancing the user experience of the FlexIt app and the FlexIt website• Responsible for laying out sprint planning and regularly consulting with the development team, driving the advancement of new features and bug fixes within a timely manner, ensuring compliance with best practices of incremental SDLC• Leveraged expertise to design and develop custom white-label solutions for new and existing partners, allowing other companies to start quickly with a branded solution without having to invest in long development or production processes

New York, Ny, Us

• Hired into the startup company with 4 employees to lead the web development team in establishing a new website design flow, adding increased functionality, and surpassing similar in-app capabilities• Oversaw the development and implementation of innovative app features, driving increases in app usage and enhancing the user experience, as well as customer LTV• Designed, created, and launched a new web portal utilizing proprietary API, combining the in-app experience to extend user growth through website marketing• Leveraged Google Data Studio to create custom reporting solutions, effectively tracking user sessions and reporting directly to partners in real-time

• Founded and stood up the organization from scratch, identified the product and target market, and developed a business plan, establishing operational success for 11 years followed by a successful sell-off• Led the organization in performing as a leader in end-to-end cloud-based application solutions for e-Commerce merchants specializing in automating consumer inventory to various marketplaces, including Amazon, SellerCentral, and Walmart• Effectively sold on multiple marketplaces such as Amazon, SellerCentral, Walmart.com, Jet.com, and Google Products, leading e-Commerce merchants to specific revenue and cost-per-acquisition goals• Developed workflow rules to automate periodic communication with new and existing clients, marketing additional features and add-ons utilizing API-based e-mail rules• Launched an initiative implementing infrastructure allowing users to experience nearly 100% uptime, including account and server mirroring• Performed competitive industry deep dives and best practices studies, utilizing findings to develop actionable initiatives, tactics, and promotions, creating a product redesign and re-release• Developed and cultivated partner relationships with e-Commerce solution providers and other 3rd party companies• Oversaw all offline marketing efforts, including brand advertising, trade show events, and public relations, supporting the expansion of brand awareness• Directed acquisition through all paid digital channels with specific revenue and cost-per-acquisition goals, resulting in achieving a 30% year-over-year revenue growth

Plainview, Ny, Us

• Re-designed the website to reflect Service Oriented Architecture (SOS) message and implemented strategies to increase traffic, as well as launched Pay Per Click Campaigns, supporting organizational expansion• Established an initiative focused on lead generation, including coordinating lead generation mailings, integrating the website with SalesForce.com and administering leads through it, and writing a custom application for automation of Web-to-Lead processing

• Directed the Web Development Team in the designing and implementation of auto parts web applications, as well as overseeing content management and quality control• Led expansion of organizational business to Amazon.com, Shop.com, and Ebay.com, directing the integration with all partner sites• Responsible for the implementation of Search Engine Optimization (SEO) strategies focused on increasing organic traffic, resulting in a 20% increase in one-line sales within 1 year

Ru

• Analyzed data and advised the Pricing Manager of numerous competitors' pricing, as well as established and set prices at multiple terminals in AS400 and sent out daily prices to DTN• Utilized Macromedia and Adobe products to assist the Marketing Manager on various website projects, as well as created advanced reports with Excel using Macros with Visual Basic

Core Credential Of Readiness, Leadership & Management

Bachelor Of Business Administration (B.B.A.), Business Computer Information Systems, Computer Science