Results-driven executive with more than 25 years experience in leading world-class communications and marketing organizations for global companies. Respected and sought for innate ability to manage complex projects, transform concepts into clear storylines and refined narratives, and partner with C-suite executives and cross-functional teams on disciplined communications strategies and actions.Highlights:Led all core communications and marketing domains, including brand strategy, media relations, investor relations, executive communications, customer marketing, digital properties, crisis communications, M&A, product marketing, event management, employee engagement, social media, influencer marketing, reputation management, government affairs and ESG effortsDeveloped broad communications strategies to navigate complex circumstances with tightly woven programs for more than 100 acquisitions, litigations, activism, public affairs, and other mattersLaunched new companies and brands – from naming, lockups and positioning to infrastructure, assets and programs – to advance brand awareness, establish go-to-market efforts and entrench organizations in fast-paced, highly competitive marketsDrove pivotal corporate purpose initiative to radically transform a business and its culture, inspire teams behind common beliefs and infuse authenticity and meaning into a brand storyOrchestrated expansive six-month crisis communication program for a high-profile cybersecurity attack that preserved/enhanced engagement, morale, valuation, and reputation among stakeholdersHighly respected executive and hands-on manager with strong track record for P&L responsibility, team development, employee satisfaction, resource optimization, and cross-functional collaboration
Listed skills include Marketing and Communications.
