International buying and merchandising executive brings an impressive track record of over 20 years in global channel sales, product development, buying, and merchandising, with a primary focus on the EMEA and Far East regions.Throughout my illustrious career, I have forged valuable partnerships with renowned brands such as Adidas, Nike, and others, demonstrating exceptional prowess in collaborating with resellers and partners while excelling in sales, business development, and contract negotiation.With adept relationship management skills, I maintain strong connections with clients, international supplier teams, and C-level executives, consistently driving revenue, margin, and bottom-line growth while skillfully nurturing and retaining key accounts.A natural leader, my enthusiasm and passion for the industry are contagious, and I have successfully led teams of varying sizes, from large teams of 60 members to more nimble groups of 6 employees. Notable accomplishments include significantly expanding the Sportswear segment's share of the business at ASOS, achieving an impressive growth from 7% to 22%. I also played a pivotal role in facilitating the sale of Sweaty Betty, guiding the transition from private ownership to its acquisition by Wolverine World Wide. Additionally, my strategic guidance and connections enabled Powercut Clothing to secure essential investment and gain a key strategic partner.My expertise in securing and forecasting sales is well-established, consistently delivering multi-million-pound ROI and net profit, while maintaining a keen focus on KPIs and corporate objectives. I possess an ability to adapt business models and penetration strategies, optimising opportunities and providing invaluable support to teams across diverse territories through meticulous data analysis and insightful guidance to the board.Furthermore, my contributions extend to securing public and private funding for several businesses, showcasing my significant impact on organisational growth.My experience in competitor and market analysis is evident, proficiently identifying opportunities for online and offline footprint growth. In addition, I am well-regarded for my talent in developing innovative account business strategies, positioning businesses as market leaders.