Served as service offer manager for data capture hardware. Guided creation, pricing, and positioning of service offering for current and new product introduction for data capture division. Worked with product management and product support engineer teams to determine service requirements as well as depot and tech support readiness for new product introductions. Ensured service offering facilitated company profit objectives while aligning with other product pricing and competitors. Oversaw and creation of all related customer service part numbers, including system readiness of part numbers. Managed entire part number life-cycle for customer service part numbers, from price adjustments to discontinuation based on hardware life-cycle. · Led transition from SAP to Siebel, facilitating smooth and transparent process for sales and customers.· Created first-ever training certification repair process for third-party repair providers training to repair and purchase repair parts, allowing company to expand sales of scanner/scale products.

Oversaw all marketing activities for mass merchant and drug retail channel (generating $50,000,000 in annual revenue). Managed various accounts, including Target, Walmart, ShopKo, and CVS. Provided SKU rationalizations and SKU recommendations. Analyzed weekly competitor ad/promotion activities. Created and managed all accounts promotional activities. Generated P/L statements. Executed daily operations of pricing and promotion requests. Identified, developed, and evaluated marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Developed pricing strategies, balancing company's objectives and customer satisfaction. Structured and maintained promotion budget.

. Formulated future product demand forecasts, internal sales forecast, future pricing, and market share. Coordinated product category development with marketing division, corporate planning, sales force, plants, and vendors to provide sales and consumers better products. Served as coordinator from beginning to end of product life. Formulated market strategy for several product categories using market research information to support sales. Negotiated buying price with vendors and coordinated with internal corporate department to negotiate/communicate with Japan HQ to increase and secure profit. Oversaw pricing requests to ensure profitability, safeguarding invoice and maintaining retail harmony in marketplace.· Consulted with product development personnel on product specifications (including design, color, and packaging).· Coordinated and participated in promotional activities and trade shows.

Analyzed and prepared reports to provide sales and management with current market trends to enact actions and maintain company’s market position. Compiled and created category management presentations to gain new accounts and improve business for select existing accounts. Researched various organizations, including perspective accounts, competitors and new products, to predict future trends and opportunities. Collected and organized raw data to utilize in reports and databases for pricing, promotion, placement, merchandising, point of sales, and product decisions.