Having started my career in travel PR, I soon realised that I favoured writing about exotic places over showing them to visiting journalists, and swapped sides! I now specialise in safaris, hiking holidays, UK staycations and unsung city breaks, but can turn my hand to anything in travel and the wider lifestyle sector. That extends to copywriting projects, too, which I eagerly take on—it's exciting to try and make a real difference via targeted, good writing.My PR experience offers me a rare perspective: the ability to understand both the journalist and the PR's needs and pressures. Accordingly, I give bespoke workshops at PR firms on how best to pitch to us journalists.