- 4091 followers on SpotifyPractical PR for independent agencies and in-house teams in the new era.Each week, we discuss the latest "PR news you can use," not industry news, but techniques people are trying today. We delve into campaign strategy, what's working, and what isn't this month. We explore and experiment with techniques ranging from A.I. to storytelling to data research.The result is a practical podcast packed with ideas to try in every episode based on what is working today.The show's host, Richard Midson, brings his 25 years of experience in journalism and PR to the topic and asks the straightforward questions we're all pondering.As advertisements lose effectiveness, people become increasingly saturated with marketing, and society fragments more and more along interest lines, PR could be on the brink of a resurgence as the skill and mindset for the new era of communications.

Automattic is a global, all-remote technology company that owns brands such as WordPress.com, WooCommerce, Tumblr, and many more.The role is varied, with a large chunk being about connecting the dots between users and product teams. That involves everything from customer education courses to helping develop strategies to improve product user flows, to internal coordination, and working with teams across the organisation from coders to marketers.As someone who discovered coding as a hobby early in life, it's allowed me to use my professional background with my side hobby to help communicate and improve technology for people across the world.The role has also led to me going beyond internal discussions, sharing ideas at various WordCamps (events organised by the global WordPress open source organisation) and at events like Support Driven, a Las Vegas-based customer service conference, on how to apply journalism techniques to customer support.

In 2020 I realised I wasn't alone when it came to podcast "failure". In fact, 92% of all podcasts stop before their 10th episode. So I turned the skills I had gained as a former journalist and news editor onto the world of podcasting in a hunt for the reasons behind this and how to turn it around.I produced a regular podcast, gave talks and workshops, and met with organisations to discuss what I found.This work became more focused in my work at WordPress.com and in my own more recent podcasts.

Experienced communications strategist responsible for the team producing personal public relations, social media, and brand strategy for Syed Kamall MEP, the leader of the third largest group in the European Parliament at the time.Key responsibilities- Producing and delivering strategic communications plans using traditional and social media.- Utilising and growing media and online relationships- Developing and planning media friendly events- Seeking opportunities in daily news media and in trending social media, to provide comment.- Turning often complex issues into strong narratives which can be consumed by a mass audience.- Creating of press releases and articles with strong, compelling stories.- Leading team members (often remotely). Training them. Ensuring procedures are followed to very demanding deadlines and adapting to fast changing events.- Working cross-function with different departments across the European Parliament.- Media interview training and development of lines ahead of interviews, plus providing feedback sessions.- Enthusiastic follower of the latest industry trends and willingness to implement them.- A team player, able to work independently and with remote teams.- Self starter, creative and ambitious.

Public Relations firm specialising in blogging and more....Highlights included :-- Building an extensive automated software platform that managed freelance writers automatically, allocated work, kept deadlines and did initial checks on articles in order to deliver keyword based blog posts to clients. - Setting up from scratch an online, 24 hour, live radio station which still runs today, in a couple of weeks.- Corporate video production and delivery

Developing an online TV show from zero to 1.6 million views in the highly niched area of private aviation.- Project planning and development. - Adoption of a highly agile approach, constantly changing content to match audience demand.

Reporter then presenter on London wide, live, rolling news radio. Anchoring the daily "drivetime" live news programme on LBC News 1152. Essential skills of the job included the ability to adapt to changing circumstances while live on air and being able to deliver authoritative commentary and interviews on evolving events.

Duty editor for ITN's radio division which included "IRN" a service where we provided syndicated news to 300 local radio stations across the UK and "ITN News Direct", which was a rolling news station across London covering events such as 9/11.

Freelancing and full time reporting and news presenting for multiple different media outlets.