Richard is a highly successful proven sales coach, corporate trainer & motivational speaker. He believes that intrinsic motivation is the key to your personal & professional success. Having spent 25 years submerged in the radio industry, Richard is Australia's leading expert in radio sales. Specialising in sales management, sales training & new business acquisition programs. Richard has worked with over 7,500 businesses & regularly hosts events across Australia and The United Kingdom explaining how to successfully run & market your business in today’s market place. Over 5,000 people across a myriad of industries have attended his “High Performance Sales Training” programs. In 2024, 2,500+ people have undergone Richard’s goal setting & mentoring program.Richard has spent the last 12 years working with Ingenia Communities (a leading owner, operator & developer of a diversified portfolio of seniors housing communities). He wrote & implemented a national training program developing the village managers in operations & sales. His role has been extended to now include real estate, tourism & hospitality where he works closely with the project sales managers.Richard continues to work with Channel 9, The Australian Radio Network, Macquarie Media, Nova Entertainment, Canberra FM, EON Broadcasting, The Sunshine Coast Media Centre, Sydney's 2CH, The Target Radio Network, Vintage FM, Southern Cross Austereo, Hot Tomato & numerous independent radio stations across the country and abroad. Richard recently commenced working at Fix Radio, London's brand new digital radio station. Richard is a guest lecturer at AFTRS. He has also developed & implemented training programs for Kmart Tyre and Auto Service, IGA supermarkets, Tile Mega Mart & a host of host of other retail businesses where his focus is on Customer Service & Retail Sales.