Richard Neil Irwin

Richard Neil Irwin Email and Phone Number

On-Premise Specialist | Sales Management | Business Development | Trade Advocacy @ Fever-Tree
london, london, united kingdom
Richard Neil Irwin's Location
Mooloolaba, Queensland, Australia, Australia
Richard Neil Irwin's Contact Details

Richard Neil Irwin work email

Richard Neil Irwin personal email

About Richard Neil Irwin

I am Richard - a highly energetic professional who has a dynamic career within the hospitality industry, specifically the craft spirits space. I am recognised as an On-Premise Specialist who has activated brands and boosted visibility in the On Trade globally. My ability to not only identify but create commercial opportunities is second to none, with a proven track record of developing strong relationships with consumers, customers, and key strategic partners. I am confident that my forward-thinking approach and comprehensive knowledge of the entire sales lifecycle makes me a valuable asset to any organisation that is seeking to maximise market share and drive significant growth. The secret to sales is understanding the targeted audience and creating an integrated strategy that delivers genuine value and/or premium experience to the end user. In addition, displaying exemplary leadership capabilities, I have played a key role in setting new department, building a high performing team, and navigating the organisation to pivot in new markets.

Richard Neil Irwin's Current Company Details
Fever-Tree

Fever-Tree

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On-Premise Specialist | Sales Management | Business Development | Trade Advocacy
london, london, united kingdom
Website:
fever-tree.com
Employees:
186
Richard Neil Irwin Work Experience Details
  • Fever-Tree
    Business Development Manager - Qld
    Fever-Tree May 2023 - Present
    Sunshine Coast, Queensland, Australia
    - Member of the Fever-Tree Australia - QLD Foundation team- Responsible for the creation and implementation of the QLD Territory sales strategy in order to optimise brand and sales performance in the Indies on & off -premise, within the territory of North QLD, Sunshine Coast & FNQ- Manage the sales budget and territory, implemented category and brand building initiatives, to deliver targets and strong ROI.- Have a passion for building outstanding relationships with key accounts… Show more - Member of the Fever-Tree Australia - QLD Foundation team- Responsible for the creation and implementation of the QLD Territory sales strategy in order to optimise brand and sales performance in the Indies on & off -premise, within the territory of North QLD, Sunshine Coast & FNQ- Manage the sales budget and territory, implemented category and brand building initiatives, to deliver targets and strong ROI.- Have a passion for building outstanding relationships with key accounts groups, customers as well as seeking new business opportunities, in order to drive rate of sale with an entrepreneurial approach. Show less
  • Tales Of The Cocktail Foundation
    Spirited Awards Regional Judges Committee Apac
    Tales Of The Cocktail Foundation Jul 2022 - Present
    Queensland, Australia
    Spirited Awards® judges are a collection of respected bartenders, bar owners, educators, and writers from across the globe entrusted with this critical calling. Drawing on their years of experience and their knowledge of the current work being done locally, nationally, and internationally, together the judges can evaluate nominees from far and wide to ensure that the Spirited Awards® represents the breadth and diversity of the global drinks industry.
  • Tales Of The Cocktail Foundation
    Spirited Awards Co-Chair, Middle East & Africa
    Tales Of The Cocktail Foundation Jul 2018 - Jul 2022
    Dubai, United Arab Emirates
    Spirited Awards® judges are a collection of respected bartenders, bar owners, educators, and writers from across the globe entrusted with this critical calling. Drawing on their years of experience and their knowledge of the current work being done locally, nationally, and internationally, together the judges can evaluate nominees from far and wide to ensure that the Spirited Awards® represents the breadth and diversity of the global drinks industry.
  • Bacardi
    Trade Advocacy Manager Asia Middle East & Africa Amea
    Bacardi Oct 2018 - Jan 2023
    Se Asia Middle East & Africa
    Trade Advocacy Manager AMEA region, Leading a Team of 27 Brand Ambassadors & several Agencies based in different countries with KEY focus on regional Cities Bangkok, Manilla, Jakarta, Ho Chi Minh, Hannoi, Singapore, Kuala Lumpur, Dubai, Tel Aviv, Beirut, Qatar, Nairobi, Lagos, Accra, Maputo, Gauteng, Durban, Cape Town, Mumbai, New Delhi, Bangalore, Kolkata, Chennai. Setup of a new department Trade Advocacy within the AMEA region including full responsibility for team targets, KPI's &… Show more Trade Advocacy Manager AMEA region, Leading a Team of 27 Brand Ambassadors & several Agencies based in different countries with KEY focus on regional Cities Bangkok, Manilla, Jakarta, Ho Chi Minh, Hannoi, Singapore, Kuala Lumpur, Dubai, Tel Aviv, Beirut, Qatar, Nairobi, Lagos, Accra, Maputo, Gauteng, Durban, Cape Town, Mumbai, New Delhi, Bangalore, Kolkata, Chennai. Setup of a new department Trade Advocacy within the AMEA region including full responsibility for team targets, KPI's & Strategy Approach within Business Unit. Strategic leader for Brand advocacy programs & Influencer strategies incl. PR, Trade shows & Large Scale trade Events etc. Regular alignment with regional Consumer & Customer marketing team & Global Brand & Advocacy Strategy Show less
  • Bacardi
    Portfolio Brand Ambassador Asia, Middle East & Africa
    Bacardi Apr 2017 - Oct 2018
    Se Asia, Middle East & Africa Region
    Guiding, developing the AMEA advocacy team of 14 Ambassadors on the advocacy programs across the BACARDÍ company portfolio. Supporting the Sales, Customer & Consumer Marketing teams in-market to engage and activate all Trade and bartender competitions PATRON Perfectionists, BACARDI Legacy & all Local Engagement programs. Responsible for Team targets, KPI’s and sales support in all major Key Cities.
  • Bacardi
    Portfolio Brand Ambassdor Bacardí Limited Middle East & Africa
    Bacardi Aug 2013 - Apr 2017
    Dubai Uae/Middle East & Africa Region
    Managing the BACARDÍ company portfolio and advocacy strategy across the Middle East & Africa region. Working closely with the Marketing and Commercial teams in key focus cities Dubai, Tel Aviv, Beirut, Johannesburg, Cape Town, Nairobi, Lagos & Casa Blanca to deliver the set advocacy programs. Train, guide and support the in-market teams on the brand portfolio. Managed a team of 4 brand ambassadors.
  • Bacardi
    Grey Goose Brand Ambassador Middle East & Africa Mea
    Bacardi Nov 2011 - Aug 2013
    Dubai Uae/Africa & Middle East Mea Region
    Head Grey Goose Brand Ambassador across the Middle East & Africa region focusing on key cities Dubai, Tel Aviv, Doha, Bahrain, Beirut, Nairobi, Lagos & Casa Blanca. Managed brand led events and activations with key trade influencers & consumers. Delivered Grey Goose global training platforms and built local versions. Ran successful events and educated top on-trade accounts in each market.
  • The World'S 50 Best Bars
    The World'S 50 Best Bars Academy - Mea
    The World'S 50 Best Bars Jan 2016 - Dec 2018
    The World's 50 Best Bars Academy is the mechanism used to create The World's 50 Best Bars list. Academy comprises 680 members, each selected for their expert opinion of the global bar scene. To create the Academy, and give it a fair representation of the international bar landscape, we divide the world into 28 geographical regions.
  • East Indies Company Ltd
    General Manager
    East Indies Company Ltd Aug 2010 - Nov 2011
    Mahe Seychelles
    Managed an FMCG, wine and spirits distribution company with a portfolio of over 200 international brands that supplied all the major hotels, on and off premise venues on Mahe, Praslin and La Digue islands. Managed a team of 10.
  • Tinfish Clm Advertising
    National Brand Ambassador - Bacardi Brands
    Tinfish Clm Advertising Dec 2008 - Aug 2010
    South Africa
    Managed and drove all Advocacy programs across the BACARDÍ company portfolio. Personally looked after the top 25 lighthouse accounts in South Africa driving top class cocktail execution and trainings. Launched and implemented the BACARDÍ belief program, Dewars Whisky Live & BACARDÍ B - Live across South Africa.
  • Tinfish Clm Advertising
    National Brand Manager - Bacardi Brands
    Tinfish Clm Advertising Dec 2006 - Dec 2008
    South Africa
  • Tinfish Clm Advertising
    National Brand Champion - Bacardi Brands
    Tinfish Clm Advertising Dec 2005 - Dec 2006
    South Africa
  • Distell
    Bacardi Brand Ambassador/Field Marketer
    Distell Jan 2004 - Dec 2005
    Cape Town Area, South Africa
  • Billy The B.U.M.S Cocktail Bar/Restaurant
    Beverage Operations Manager
    Billy The B.U.M.S Cocktail Bar/Restaurant Feb 2003 - Dec 2003
    Cape Town Area, South Africa
    * Responsible for financial performance of operations including cost of sales & payroll, budget development and analysis of financial information* Human Resource Responsibility: develop, appraise, and discipline staff following company procedures* Manage inventory levels daily and participate in monthly inventory procedures* Ensure entire outlet operation including but not limited on: Tips/Alcohol Management guidelines* Developed new & seasonal Cocktail & Bar menu’s across… Show more * Responsible for financial performance of operations including cost of sales & payroll, budget development and analysis of financial information* Human Resource Responsibility: develop, appraise, and discipline staff following company procedures* Manage inventory levels daily and participate in monthly inventory procedures* Ensure entire outlet operation including but not limited on: Tips/Alcohol Management guidelines* Developed new & seasonal Cocktail & Bar menu’s across outlets with Bar managers * Worked closely with Brand sales & Ambassadors to promote and create events and promotions Show less
  • Billy The B.U.M.S Cocktail Bar/Restaurant
    Bar Manager/Master Bartender
    Billy The B.U.M.S Cocktail Bar/Restaurant Oct 1999 - Jan 2003
    Durban
    * Built personable and professional hospitality team and ensured staff were well-trained and consistently supported.* Led bartender and bar-back recruitment, training, development, and managing of performance evaluations, employee relations, and benefits.* Developed new & seasonal Cocktail & Bar menu’s* Maintained professional appearance, time management skills, strong communication (written, verbal, and listening), and positive attitude of Bartender team and Bar

Richard Neil Irwin Skills

Leadership Marketing Management Team Building Key Account Development Brand Development Beverage Industry Key Account Management Account Management Retail Relationship Marketing Sales Market Planning Event Planning Experiential Marketing Food And Beverage Business Development Negotiation Team Leadership Promotions Merchandising Strategic Planning Sales Management Beer Alcoholic Beverages Fmcg Trade Marketing P&l Management New Business Development Marketing Leadership Development Event Management Entertainment Restaurants Category Management Wine Teamwork Management Product Development Coaching Project Management Fast Moving Consumer Goods Marketing Strategy Brand Management Sponsorship

Frequently Asked Questions about Richard Neil Irwin

What company does Richard Neil Irwin work for?

Richard Neil Irwin works for Fever-Tree

What is Richard Neil Irwin's role at the current company?

Richard Neil Irwin's current role is On-Premise Specialist | Sales Management | Business Development | Trade Advocacy.

What is Richard Neil Irwin's email address?

Richard Neil Irwin's email address is ir****@****ail.com

What skills is Richard Neil Irwin known for?

Richard Neil Irwin has skills like Leadership, Marketing Management, Team Building, Key Account Development, Brand Development, Beverage Industry, Key Account Management, Account Management, Retail, Relationship Marketing, Sales, Market Planning.

Who are Richard Neil Irwin's colleagues?

Richard Neil Irwin's colleagues are Lauren Taylor-Richards, Nick Scovell, Laura Lipke, Matthew Hepwood, Meera K., Hannah Fish, Nayara F..

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