Richard Neil Irwin Email and Phone Number
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I am Richard - a highly energetic professional who has a dynamic career within the hospitality industry, specifically the craft spirits space. I am recognised as an On-Premise Specialist who has activated brands and boosted visibility in the On Trade globally. My ability to not only identify but create commercial opportunities is second to none, with a proven track record of developing strong relationships with consumers, customers, and key strategic partners. I am confident that my forward-thinking approach and comprehensive knowledge of the entire sales lifecycle makes me a valuable asset to any organisation that is seeking to maximise market share and drive significant growth. The secret to sales is understanding the targeted audience and creating an integrated strategy that delivers genuine value and/or premium experience to the end user. In addition, displaying exemplary leadership capabilities, I have played a key role in setting new department, building a high performing team, and navigating the organisation to pivot in new markets.
Fever-Tree
View- Website:
- fever-tree.com
- Employees:
- 186
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Business Development Manager - QldFever-Tree May 2023 - PresentSunshine Coast, Queensland, Australia- Member of the Fever-Tree Australia - QLD Foundation team- Responsible for the creation and implementation of the QLD Territory sales strategy in order to optimise brand and sales performance in the Indies on & off -premise, within the territory of North QLD, Sunshine Coast & FNQ- Manage the sales budget and territory, implemented category and brand building initiatives, to deliver targets and strong ROI.- Have a passion for building outstanding relationships with key accounts… Show more - Member of the Fever-Tree Australia - QLD Foundation team- Responsible for the creation and implementation of the QLD Territory sales strategy in order to optimise brand and sales performance in the Indies on & off -premise, within the territory of North QLD, Sunshine Coast & FNQ- Manage the sales budget and territory, implemented category and brand building initiatives, to deliver targets and strong ROI.- Have a passion for building outstanding relationships with key accounts groups, customers as well as seeking new business opportunities, in order to drive rate of sale with an entrepreneurial approach. Show less -
Spirited Awards Regional Judges Committee ApacTales Of The Cocktail Foundation Jul 2022 - PresentQueensland, AustraliaSpirited Awards® judges are a collection of respected bartenders, bar owners, educators, and writers from across the globe entrusted with this critical calling. Drawing on their years of experience and their knowledge of the current work being done locally, nationally, and internationally, together the judges can evaluate nominees from far and wide to ensure that the Spirited Awards® represents the breadth and diversity of the global drinks industry. -
Spirited Awards Co-Chair, Middle East & AfricaTales Of The Cocktail Foundation Jul 2018 - Jul 2022Dubai, United Arab EmiratesSpirited Awards® judges are a collection of respected bartenders, bar owners, educators, and writers from across the globe entrusted with this critical calling. Drawing on their years of experience and their knowledge of the current work being done locally, nationally, and internationally, together the judges can evaluate nominees from far and wide to ensure that the Spirited Awards® represents the breadth and diversity of the global drinks industry. -
Trade Advocacy Manager Asia Middle East & Africa AmeaBacardi Oct 2018 - Jan 2023Se Asia Middle East & AfricaTrade Advocacy Manager AMEA region, Leading a Team of 27 Brand Ambassadors & several Agencies based in different countries with KEY focus on regional Cities Bangkok, Manilla, Jakarta, Ho Chi Minh, Hannoi, Singapore, Kuala Lumpur, Dubai, Tel Aviv, Beirut, Qatar, Nairobi, Lagos, Accra, Maputo, Gauteng, Durban, Cape Town, Mumbai, New Delhi, Bangalore, Kolkata, Chennai. Setup of a new department Trade Advocacy within the AMEA region including full responsibility for team targets, KPI's &… Show more Trade Advocacy Manager AMEA region, Leading a Team of 27 Brand Ambassadors & several Agencies based in different countries with KEY focus on regional Cities Bangkok, Manilla, Jakarta, Ho Chi Minh, Hannoi, Singapore, Kuala Lumpur, Dubai, Tel Aviv, Beirut, Qatar, Nairobi, Lagos, Accra, Maputo, Gauteng, Durban, Cape Town, Mumbai, New Delhi, Bangalore, Kolkata, Chennai. Setup of a new department Trade Advocacy within the AMEA region including full responsibility for team targets, KPI's & Strategy Approach within Business Unit. Strategic leader for Brand advocacy programs & Influencer strategies incl. PR, Trade shows & Large Scale trade Events etc. Regular alignment with regional Consumer & Customer marketing team & Global Brand & Advocacy Strategy Show less -
Portfolio Brand Ambassador Asia, Middle East & AfricaBacardi Apr 2017 - Oct 2018Se Asia, Middle East & Africa RegionGuiding, developing the AMEA advocacy team of 14 Ambassadors on the advocacy programs across the BACARDÍ company portfolio. Supporting the Sales, Customer & Consumer Marketing teams in-market to engage and activate all Trade and bartender competitions PATRON Perfectionists, BACARDI Legacy & all Local Engagement programs. Responsible for Team targets, KPI’s and sales support in all major Key Cities. -
Portfolio Brand Ambassdor Bacardí Limited Middle East & AfricaBacardi Aug 2013 - Apr 2017Dubai Uae/Middle East & Africa RegionManaging the BACARDÍ company portfolio and advocacy strategy across the Middle East & Africa region. Working closely with the Marketing and Commercial teams in key focus cities Dubai, Tel Aviv, Beirut, Johannesburg, Cape Town, Nairobi, Lagos & Casa Blanca to deliver the set advocacy programs. Train, guide and support the in-market teams on the brand portfolio. Managed a team of 4 brand ambassadors. -
Grey Goose Brand Ambassador Middle East & Africa MeaBacardi Nov 2011 - Aug 2013Dubai Uae/Africa & Middle East Mea RegionHead Grey Goose Brand Ambassador across the Middle East & Africa region focusing on key cities Dubai, Tel Aviv, Doha, Bahrain, Beirut, Nairobi, Lagos & Casa Blanca. Managed brand led events and activations with key trade influencers & consumers. Delivered Grey Goose global training platforms and built local versions. Ran successful events and educated top on-trade accounts in each market. -
The World'S 50 Best Bars Academy - MeaThe World'S 50 Best Bars Jan 2016 - Dec 2018The World's 50 Best Bars Academy is the mechanism used to create The World's 50 Best Bars list. Academy comprises 680 members, each selected for their expert opinion of the global bar scene. To create the Academy, and give it a fair representation of the international bar landscape, we divide the world into 28 geographical regions. -
General ManagerEast Indies Company Ltd Aug 2010 - Nov 2011Mahe SeychellesManaged an FMCG, wine and spirits distribution company with a portfolio of over 200 international brands that supplied all the major hotels, on and off premise venues on Mahe, Praslin and La Digue islands. Managed a team of 10.
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National Brand Ambassador - Bacardi BrandsTinfish Clm Advertising Dec 2008 - Aug 2010South AfricaManaged and drove all Advocacy programs across the BACARDÍ company portfolio. Personally looked after the top 25 lighthouse accounts in South Africa driving top class cocktail execution and trainings. Launched and implemented the BACARDÍ belief program, Dewars Whisky Live & BACARDÍ B - Live across South Africa.
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National Brand Manager - Bacardi BrandsTinfish Clm Advertising Dec 2006 - Dec 2008South Africa
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National Brand Champion - Bacardi BrandsTinfish Clm Advertising Dec 2005 - Dec 2006South Africa
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Bacardi Brand Ambassador/Field MarketerDistell Jan 2004 - Dec 2005Cape Town Area, South Africa -
Beverage Operations ManagerBilly The B.U.M.S Cocktail Bar/Restaurant Feb 2003 - Dec 2003Cape Town Area, South Africa* Responsible for financial performance of operations including cost of sales & payroll, budget development and analysis of financial information* Human Resource Responsibility: develop, appraise, and discipline staff following company procedures* Manage inventory levels daily and participate in monthly inventory procedures* Ensure entire outlet operation including but not limited on: Tips/Alcohol Management guidelines* Developed new & seasonal Cocktail & Bar menu’s across… Show more * Responsible for financial performance of operations including cost of sales & payroll, budget development and analysis of financial information* Human Resource Responsibility: develop, appraise, and discipline staff following company procedures* Manage inventory levels daily and participate in monthly inventory procedures* Ensure entire outlet operation including but not limited on: Tips/Alcohol Management guidelines* Developed new & seasonal Cocktail & Bar menu’s across outlets with Bar managers * Worked closely with Brand sales & Ambassadors to promote and create events and promotions Show less
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Bar Manager/Master BartenderBilly The B.U.M.S Cocktail Bar/Restaurant Oct 1999 - Jan 2003Durban* Built personable and professional hospitality team and ensured staff were well-trained and consistently supported.* Led bartender and bar-back recruitment, training, development, and managing of performance evaluations, employee relations, and benefits.* Developed new & seasonal Cocktail & Bar menu’s* Maintained professional appearance, time management skills, strong communication (written, verbal, and listening), and positive attitude of Bartender team and Bar
Richard Neil Irwin Skills
Frequently Asked Questions about Richard Neil Irwin
What company does Richard Neil Irwin work for?
Richard Neil Irwin works for Fever-Tree
What is Richard Neil Irwin's role at the current company?
Richard Neil Irwin's current role is On-Premise Specialist | Sales Management | Business Development | Trade Advocacy.
What is Richard Neil Irwin's email address?
Richard Neil Irwin's email address is ir****@****ail.com
What skills is Richard Neil Irwin known for?
Richard Neil Irwin has skills like Leadership, Marketing Management, Team Building, Key Account Development, Brand Development, Beverage Industry, Key Account Management, Account Management, Retail, Relationship Marketing, Sales, Market Planning.
Who are Richard Neil Irwin's colleagues?
Richard Neil Irwin's colleagues are Lauren Taylor-Richards, Nick Scovell, Laura Lipke, Matthew Hepwood, Meera K., Hannah Fish, Nayara F..
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