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Richard Oakes is a Account Management, Advertising & Marketing. Colleagues describe him as "Over the course of three new business pitches (we won them all) and across one giant ocean, working with Richard was a joy. He's smart, sharp and quick to give astute, insightful answers to even the most foggy creative questions. And he does it without drama or stress -- no easy feat during a crazy, time-crunched, brain-fried pitch. He's a champion of great work, and has a hearty competitive vibe. I look forward to working with him again."
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Co-Owner / DirectorKrapow Ldn Apr 2016 - Dec 2021London, United KingdomA Thai Street food business that grew from a weekend 'hobby' and street food market stall into a multi award-winning East London restaurant.Having also served as part of the London-based Street Feast family (Model Market, Hawker House & Winterville), also serving at Secret Cinema (Blade Runner), and operating at a number of UK festivals including Glastonbury, Latitude, Bestival, Camp Bestival, Wilderness, On Blackheath, Gunnersville & London Cocktail Week.Brand & Marketing:Responsible for brand relaunch as KraPow LDN, along with various brand-building Marketing activities including all Social media management (organic, earned & paid), local marketing, SEO, Influencer outreach and management, CRM activity, Website build and management, along with all aspects of customer service and interaction.Operations & Management:Running the daily operations, including budget control and financial management (incl. Staff payroll), stock management, logistics and operational management of festivals and pop-up activity.Restaurant General Manager and leading a team of 10+, ensuring maximum occupancy and table turn-over, whilst managing OpenTable booking system and delivering a high level of customer service and satisfaction.Staff hiring and management of up to 25 staff, for both the Restaurant and festivals / pop-ups. -
Senior Account DirectorSpark44 Nov 2013 - Oct 2019London, United KingdomClient: Jaguar Land Rover (JLR) UK- Responsible for overseeing Jaguar Land Rover UK multi-channel communications, with large Digital remit for all campaigns- Lead of Jaguar’s sponsorship of Wimbledon, The Championships, covering cross-channel communications and activations- Overseeing the UK launches of the F-TYPE Coupé, XE, XF, E-PACE & F-PACE, consisting of TV, Print, OOH, Digital & CRM- Agency lead of Tier 2 campaigns, including Fleet and Business, Approved Used & Tactical communications- Experience across JLR Social Media content creation, deployment and management - Working closely with Media, PR, Event and Dealer agencies across various work streams- Reporting directly to Client Services Director and Managing Director- Managing and leading a team of up to 10 people across various areas & disciplines - Working with Spark44 Birmingham to oversee development of the Jaguar and Land Rover websites incl. updates & authoring- Agency lead on UK CRM, including migration & roll out of assets across SAP and Infinity platform- Responsible for agency budgetary and scope of work management - Working closely with digital developers to create comprehensive HTML5 digital campaigns, from concept to trafficking- Management of post campaign analysis, evaluation & reporting- Achieving a number of creative targets via Industry press recognition- Managing European Hub operations (via Spark44 Frankfurt) to facilitate International market content & requests- Lead on hugely successful Range Rover Evoque social campaign ‘Speed Bump’ (2018) which has generated over 100 million views - JLR’s most successful social content, having worked with a budget of only £60k. -
Account DirectorVccp Jul 2013 - Nov 2013London, United KingdomClient: O2• Responsible for managing various TTL campaigns (4G launch, Google Nexus 7 launch, Nokia 1020 launch, Join O2)• Focus on BTL communications with supporting Press and OOH• Production of a range of digital communications, including simple and rich media• Mobile communications production, including simple to HTML5 assets• VOD production was also overseen for various campaigns • Managing creative process under extremely tight deadlines and budgets• Single point of contact for client, managing partner agency relationships• Responsible for close management of all financial aspects and budgets• Management of post campaign analysis, reporting & evaluation -
Account DirectorDentsu Mcgarrybowen Uk Sep 2012 - Jul 2013London, United KingdomClient: Honda Motor Europe• Responsible for managing the Pan European Honda business for the CR-V Launch• Focus on ATL communications (TV, Print/Press, OOH) whilst providing guidance for BTL communications handled by partner agencies• Agency single point of contact throughout campaign production for Client, partner Agencies and local markets• Reporting directly to the Vice Chairman of mcgarrybowen LondonClient: Mondelēz International (Formerly Kraft)• Closely worked on successful new business pitch wins for Toblerone and Tassimo Pan European business• Managed key relationships with mcgarrybowen New York & Chicago new business teams• Worked closely with US based Senior Management for both pitches(Chairman & Chief Creative Officer, International CEO, Global Chief Strategic Officer)• Travelling as part of the Pitch team to Zurich for both pitches• Managing both accounts post Pitch wins and working closely with partner Agencies to establish relationships• Reporting directly to the Vice Chairman of mcgarrybowen London -
Account DirectorOgilvy & Mather May 2011 - Sep 2012London, United KingdomClient: Ford of Britain• Focus on Client’s ATL communications (TV, Print, OOH, Radio) along with various non-traditional content initiatives• Working directly into Managing Partner / Head of Account Management at Ogilvy• Closely working with associated partner agencies, along with Ford of Europe client contacts• Successfully launching numerous product launches within the UK market (including All New Focus, All New Ranger, New Transit)• Managing partner agencies (Digital/Media/PR) during campaigns as lead agency and client point of contact• Solely responsible for overseeing all sport related Ford content including SKY Sports sponsorship, Sport magazine and TalkSPORT -
Senior Account ManagerLeo Burnett Aug 2009 - May 2011London, United KingdomClient: Procter & Gamble• Focus on Client’s ATL (TV, Print) whilst being the single point of contact for BTL activity • Managing the global creative account and managing local market adaption across Western Europe• Ensuring test qualification of TV and Print creative including detailed strategic analysis of test results• Managing BTL agencies (Digital/PR/POS) during campaigns as lead brand agency• Adapting qualified copies throughout Western Europe (14+ local markets) and closely dealing with agencies to ensure copy is successfully adapted• Adherence to strict P&G operating processes and guidelines• Establishing a close, working relationship with the LB London based Global ECD on the P&G businessClient: Central Office of Information (COI) • Focus on Client’s ATL (TV, Press, Radio) whilst closely working with partner agencies to ensure delivery of through the line communications• Required an in-depth knowledge of UK Politics and process, along with client’s services and offering to the public• Dealing with high profile Ministerial clients throughout campaign production and development -
Account ManagerSaatchi & Saatchi Dec 2006 - Apr 2009Sydney, AustraliaClient: Toyota• Focus on ATL (TV, Print/Press & Radio) with experience also in BTL (POS, DM & Promotional) communications• Involved in the hugely successful campaign launches for Yaris Hatch and Sedan • In-depth knowledge of the client’s product whilst understanding the market and strategic challenges -
Marketing Communications SpecialistToyota May 2008 - Jan 2009Sydney, AustraliaFull-time secondment from Saatchi & Saatchi• Managing numerous new product launches including two key large-scale category launches (Aurion & Kluger)• Dealing with high level, key suppliers on a regular basis to provide timely and accurate information to meet key deadlines• Responsible client at various TTL shoots• Chairing key meetings for both internal staff and external agencies• Responsible for timely and accurate reporting to Senior Management• Accountable for budgeting of various products and campaigns• Single point of contact between Marketing department and dealer network
Richard Oakes Skills
Richard Oakes Education Details
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Marketing And Entrepreneurship -
Higher School'S Certificate (Hsc)
Frequently Asked Questions about Richard Oakes
What is Richard Oakes's role at the current company?
Richard Oakes's current role is Account Management, Advertising & Marketing.
What is Richard Oakes's email address?
Richard Oakes's email address is oa****@****.com.au
What is Richard Oakes's direct phone number?
Richard Oakes's direct phone number is +44 20 3150*****
What schools did Richard Oakes attend?
Richard Oakes attended University Of Newcastle, Normanhurst Boys' High School.
What skills is Richard Oakes known for?
Richard Oakes has skills like Online Advertising, Creative Strategy, Advertising, Marketing Communications, Mobile Marketing, Interactive Marketing, Digital Media, Interactive Advertising, Brand Development, Marketing, Marketing Strategy, Brand Management.
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