Richard Phillips

Richard Phillips Email and Phone Number

General Manager, Melbourne at Merkle | Marketing Technology | Salesforce | Adobe @ Merkle
columbia, maryland, united states
Richard Phillips's Location
Melbourne, Victoria, Australia, Australia
Richard Phillips's Contact Details

Richard Phillips personal email

About Richard Phillips

• Digital Leader, Director/Partner/GM, 20+ years’ creating business outcomes• Multiple senior roles managing P&L’s, setting up teams, building capability• Excellent understanding of the craft, ability to operate at exec/strategic level and get into the detail• Understanding of how to navigate client & agency environments & getting things done• B2B sales / growing accounts and businesses has been a core part of all my roles• Local and International experience – Australia/NZ, APAC, Europe/London/Helsinki• Sector experience in Retail/FCMG, Finance, Travel, Energy/Utilities• Passionate about creating outcomes, love being unconventional, always striving to be better-------------Specialties Include: Building Brands, Ecommerce Strategy and Delivery, Digital Transformation Programs, Consulting, Conversion Rate Optimisation (CRO), Content Planning, SEO, SEM, Social Media, CRM and Marketing Automation, , Analytics, Web Design & Build, User Experience, Affiliate Marketing, Integrated Digital Planning.Platforms: Salesforce Marketing Cloud, Adobe Experience Cloud, Google Analytics, Shopify, Clickfunnels

Richard Phillips's Current Company Details
Merkle

Merkle

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General Manager, Melbourne at Merkle | Marketing Technology | Salesforce | Adobe
columbia, maryland, united states
Website:
merkleinc.com
Employees:
4075
Richard Phillips Work Experience Details
  • Merkle
    General Manager, Melbourne
    Merkle Dec 2020 - Present
    Melbourne, Victoria, Australia
    Part of Dentsu. Merkle specialises in using data and technology to enable organisations to transform their end-to-end customer experience. We specialise in the creation and delivery of personalised and relevant customer experiences that provide competitive differentiation and drive performance across all platforms and devices. We call this ‘people-based customer experiences’ and, with over 30 years’ experience, are proud to be recognised as a global leader. Our technology expertise includes: Salesforce, Adobe, AWS, Google Cloud Platform, Tealium, Segment.Lead the team responsible for Delivery, Sales and Operations for Marketing Technology and Automation, primarily across Salesforce Marketing Cloud - Engagement, Ad Studio, Personalization, Data Cloud/CDP.
    View
  • Wunderman
    Director Of Digital / Coo (Australia)
    Wunderman Jul 2016 - Aug 2020
    Sydney, Australia
    Full responsibility of 60+ reports across the 9 delivery functions within the business including – UX/UI/CX, Ecommerce, Digital Transformation, Optimisation, Marketing Automation and Technology.• P&L responsibility, drive digital programs and execution across the business• Responsible for operating model, improving processes and workflow across business• Lead senior stakeholder relationships, education, planning, strategy and delivery• Driving digital adoption and innovation across AUNZ and APAC markets
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  • Wunderman
    Associate Director / Marketing Technology Lead (Australia)
    Wunderman May 2013 - Jun 2016
    Sydney, Australia
    • Winning new clients, delivering margin across a key client group• 15 reports, delivering cross channel digital programs across the entire customer lifecycle from acquisition to retention including Conversion Optimisation, UX, Design and Build • Heavily involved with Adobe Experience Cloud and Salesforce Marketing Cloud• Heavily involved in client strategy and consulting• Platforms: Adobe Marketing Cloud, Salesforce Marketing Cloud
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  • Wunderman
    Head Of Digital Marketing (London)
    Wunderman Jun 2012 - Apr 2013
    London, United Kingdom
    Promoted to Head of Digital Marketing, covering SEO, SEM, Local Search, Display, Affiliates, Content Strategy. Responsible for all areas of the team: strategy, project delivery, motivation, output, utilisation, revenue, P&L and hirings. Manage budgets and a portfolio of global accounts. Ownership of key client relationships with some of the company’s biggest global accounts including Nokia, Ford and Microsoft.
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  • Wunderman
    Head Of Search (London)
    Wunderman Mar 2011 - May 2012
    London
    Manage a team of search marketing specialists across all global markets.
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  • Golley Slater
    Head Of Online Conversion
    Golley Slater Jun 2006 - Nov 2010
    London
    Leading a team that executes acquisition programs for search and website conversion rate optimisation (CRO) across more than 15 clients. Lead relationships with some of the company’s biggest clients & external/internal stakeholders and suppliers. Manage the integration with Design & Build, UX, Social, Creative, Comms Planning and Media departments within the agency. Evaluating the effectiveness of all online marketing programs, drawing conclusions, reporting and creating future recommendations.
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  • Greenlight
    Search Engine Marketing Consultant
    Greenlight May 2004 - May 2006
    London
    International and Multi-Language Content Development in languages such as including Europe, Americas and Asia. Planning of full SEO campaigns from SME’s to large corporate companies with dynamic websites and complex CMS’s.
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  • Ausmove New Zealand Limited
    Online Marketing Manager
    Ausmove New Zealand Limited Oct 2003 - Apr 2004
    Auckland
    Responsible for the design, build and all online marketing activity for the company’s national and international websites. Accountable for delivering incremental visitors and online leads to the business. Planning budget allocation across all campaign activity including PPC, SEO, Email Marketing. Creating business cases for further investment in digital marketing activity using data and ROI analysis.
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  • Web Excellence
    Web Designer
    Web Excellence Nov 2002 - Oct 2003
    Auckland
    Design and build of websites for small to medium sized businesses using Fireworks, Photoshop, Dreamweaver and Flash. Managed multiple website projects from scoping, briefing, technology used, conceptual stages through to design, build and launch
  • Mainframe Interactive
    Freelance Web Designer
    Mainframe Interactive Jan 2000 - Dec 2002
    Designing, building and executing website builds for small to medium sized businesses.

Richard Phillips Skills

Ppc Digital Marketing Seo User Experience Online Marketing Search Analytics Google Analytics Web Design Email Marketing Sem Affiliate Marketing Social Media Web Analytics Omniture E Commerce Mobile Devices Mobile Marketing Information Architecture Direct Marketing Smo Digital Strategy Keyword Research Web Project Management Usability Digital Media Organic Search Display Advertising Google Adwords Search Advertising Landing Page Optimization Conversion Optimization

Richard Phillips Education Details

Frequently Asked Questions about Richard Phillips

What company does Richard Phillips work for?

Richard Phillips works for Merkle

What is Richard Phillips's role at the current company?

Richard Phillips's current role is General Manager, Melbourne at Merkle | Marketing Technology | Salesforce | Adobe.

What is Richard Phillips's email address?

Richard Phillips's email address is ri****@****ail.com

What schools did Richard Phillips attend?

Richard Phillips attended Auckland University Of Technology.

What are some of Richard Phillips's interests?

Richard Phillips has interest in Traveling, Web Design And Online Marketing, Cricket, Photography, History.

What skills is Richard Phillips known for?

Richard Phillips has skills like Ppc, Digital Marketing, Seo, User Experience, Online Marketing, Search, Analytics, Google Analytics, Web Design, Email Marketing, Sem, Affiliate Marketing.

Who are Richard Phillips's colleagues?

Richard Phillips's colleagues are Jonathan Kumar, Amanda Rooney, Sindhuja Jayaprakash, Kathie Boyce, Priya Ahirkar, Prathmesh Chavan, Hope Morawski.

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