Responsible for the creation, development, and management of new and existing databases for all marketing and sales activitiesHelp drive attendees to our international conferences and exhibitions in Europe and North America. Working directly with the CEO, marketing and sales teams on new and existing portfolio of international events. Researching niche B2B industries to successfully build new data and attract new audiences to the company’s B2B eventsDevise an ongoing database strategy and ensuring that the company meets the latest GDPR regulations.Managing external data partners Providing event delegate and exhibitor analysis to all areas of the business

Responsibilities include: - Ownership of all Sales and Marketing data and systems across the business. - Managing external data partners and software providers.- Devising best practices for email marketing and data processing assisting with compliance plans for GDPR.- Providing analysis for commercial teams to help increase effectiveness of editorial strategy and digital marketing to grow traffic and site engagement.- Devising methods to grow and enrich the Caspian Database

Campaign Management and increasing the number of people reading and engaging with the emailsIncreasing the number of leads generated through a self-qualifying tool. Identifying which data points are essential for the Sales team and which content will drive the customer to the tool.Improved Segmentation – Devising a segmentation model that allows campaigns to target an audience based on their behaviour, interests and activity rather than just their demographic information.Data Acquisition – Looking at where the gaps or opportunities are within the database and devising a plan to fill those gaps through 3rd party data and data research projects. Leader in the Database Marketing Department, managing strategy, analysis and day-to-day operation for the Events Database Department of Gartner, Inc.Manage and organize numerous direct marketing campaigns for Gartner’s Event portfolio, which included processing direct mail, telemarketing, and email campaigns. Dealing specifically with campaign planning, customer targeting, and customer segmentation. Using our Marketing DB, Eloqua, BI, MS Access and SQL.Research, analyze and prepare targeted lists for mail, email and telemarketing campaigns for Gartner’s global IT Events campaign.Serve as consultant and trusted resource for Marketing, advising internal clients on segmentation opportunities, best practices and forward-thinking strategies.Develop & implement cost saving initiatives to reduce Database marketing expensesDevelop & implement new initiatives that increase efficiency within the Database Marketing group or its constituents.Support all Program Marketing & Sales growth through all appropriate marketing channels through targeted acquisition strategies and useful reporting and analysisMaintain and improve data quality as it relates to Database Marketing and 3rd party/vendor supportManaging the implementation of Eloqua 10 from our current Siebel CRM system.

- Creating mailing campaigns with the assistance of the Marketing Team - Providing database analysis on business trends and changes to the marketing & Sales Teams - Review past campaigns to judge success and failure - Supplying data to the various business units on time and making sure all Quality standards are met