Richard Riboni
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Richard Riboni Email & Phone Number

GM Brand and Marketing at Engineers Australia
Location: Greater Sydney Area, Australia 10 work roles 2 schools
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Current company
Role
GM Brand and Marketing
Location
Greater Sydney Area, Australia
Company size

Who is Richard Riboni? Overview

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Richard Riboni is listed as GM Brand and Marketing at Engineers Australia, a with 725 employees, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Richard Riboni.

Richard Riboni previously worked as Head of Brand and Marketing at Kina Bank and Head Of Brand and Marketing - Consultant at Ubicar. Richard Riboni studied at Marketing Week Mini Mba With Mark Ritson.

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Email format at Engineers Australia

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Engineers Australia

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Profile bio

About Richard Riboni

A seasoned Marketing Executive with over 20 years of experience managing some of Australia's leading direct to consumer brands. I have a proven track record in delivering highly creative and effective integrated marketing communications. My expertise spans working for top 20 ASX listed companies, to start-ups, with extensive experience in financial services and general insurance. I have demonstrated capabilities in establishing brands, launching new business initiatives, and securing sustainable growth and brand value.I am passionate about driving growth through creative and innovative marketing and ensuring that new brand initiatives can be delivered efficiently and perform as intended. I thrive in an environment that values collaboration and where innovation and creativity go hand-in-hand to add value to customer experiences as well as meet and exceed organisational goals.My goal as a leader is to create high-performance teams capable of delivering growth for new and existing brands and I possess a proven measurable record of strategic marketing and brand successes with brands such as AAMI, GIO, Bingle and Zambrero

Listed skills include Marketing, Advertising, Marketing Strategy, Direct Marketing, and 21 others.

Current workplace

Richard Riboni's current company

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Engineers Australia
Engineers Australia
GM Brand and Marketing
act, australia
Employees
725
AeroLeads page
10 roles

Richard Riboni work experience

A career timeline built from the work history available for this profile.

Gm Brand And Marketing

Current

Sydney, New South Wales, Australia

As the national body for engineering, Engineers Australia is the voice and champion for our 115,000 plus members to advance society through great engineering.

Jan 2023 - Present

Head Of Brand And Marketing

Sydney, New South Wales, Australia

Kina Bank is PNG's leading digital bank and is listed on both the ASX and and PNGX. With a vision to be the most dynamic, progressive and accessible financial services organisation in the Pan Pacific region, I am responsible for building the brand and strategies to deliver this vision.Notable Achievements• Net customer growth of 15% in 12 months• Delivery of Kina WhatsApp banking - a first for the region• Delivery of Kina Xero Bank Feeds - again a first for the… Show more Kina Bank is PNG's leading digital bank and is listed on both the ASX and and PNGX. With a vision to be the most dynamic, progressive and accessible financial services organisation in the Pan Pacific region, I am responsible for building the brand and strategies to deliver this vision.Notable Achievements• Net customer growth of 15% in 12 months• Delivery of Kina WhatsApp banking - a first for the region• Delivery of Kina Xero Bank Feeds - again a first for the region• A refreshed brand and content strategy• New website Show less

Jul 2021 - Dec 2022

Head Of Brand And Marketing - Consultant

Ubicar

Sydney, New South Wales, Australia

Leading the marketing strategy and implementation for Insure Tech disrupter. Unfortunately, UbiCar recently lost funding and the business closed.

Mar 2020 - Nov 2020

General Manager – Marketing

Sydney, Australia

Zambrero is an Australian-owned fast-food service restaurant-franchise serving Mexican food. It has been recognised by Inside Retail as one of Australia’s “coolest retailers.”I was responsible for delivering strategies and industry relations with delivery aggregators, development agents, and franchise partners. I also delivered brand and Same Restaurant Sales (SRS) objectives, marketing calendars, design and brand strategies, and new product development.My additional… Show more Zambrero is an Australian-owned fast-food service restaurant-franchise serving Mexican food. It has been recognised by Inside Retail as one of Australia’s “coolest retailers.”I was responsible for delivering strategies and industry relations with delivery aggregators, development agents, and franchise partners. I also delivered brand and Same Restaurant Sales (SRS) objectives, marketing calendars, design and brand strategies, and new product development.My additional responsibilities include: managing public relations and associated events; recruiting franchise partners; developing loyalty programmes and programmatic marketing; customer insight and segmentation research; social media strategy development; and go-to market strategies for Australia, New Zealand, Ireland, and the United States.Notable Achievements• Delivery of an updated brand strategy and visual design• Delivered strategies resulting in 150 per cent SRS improvement.• Successfully planned the 2020 launch of the brand in the United States Show less

Dec 2018 - Feb 2020

Executive Manager – Digital Activation

Sydney, Australia

Suncorp Group Limited is an Australian finance, insurance, and banking corporation.I was responsible for driving the digital activation of customers into the new Suncorp App, Suncorp’s first cross-functional project including key business units such as finance, banking, and wealth and Life.I also delivered attribution reporting and customer and App metrics aligned with the application business case.Notable Achievements• Secured over 80,000 registered users for… Show more Suncorp Group Limited is an Australian finance, insurance, and banking corporation.I was responsible for driving the digital activation of customers into the new Suncorp App, Suncorp’s first cross-functional project including key business units such as finance, banking, and wealth and Life.I also delivered attribution reporting and customer and App metrics aligned with the application business case.Notable Achievements• Secured over 80,000 registered users for the App in under three months, with the project on target to achieve overarching objectives. Show less

Jan 2017 - Nov 2018

Strategic Innovation Option Lead (Secondment)

Sydney, Australia

I led the Strategic Innovation Division team to inform and leverage influence across the Executive Leader and Board team on strategic opportunities available in the current global market.I also collaborated with partners to deliver design sprints and research projects whilst delivering strategic intelligence concerning risks and prototypes and hypotheses for alternative value capture and exchange functions.Notable Achievements• Collaborated with a mobility specialist… Show more I led the Strategic Innovation Division team to inform and leverage influence across the Executive Leader and Board team on strategic opportunities available in the current global market.I also collaborated with partners to deliver design sprints and research projects whilst delivering strategic intelligence concerning risks and prototypes and hypotheses for alternative value capture and exchange functions.Notable Achievements• Collaborated with a mobility specialist start-up in the United States, Trov, to deliver a business case for a project currently in development.• Developed and implemented a global ecosystem of potential partners for the group. Show less

Aug 2016 - Dec 2017

Executive Manager – Marketing

Sydney, Australia

I was responsible for redesigning and reinvigorating the GIO brand to distinguish it within the insurance category in addition to managing branded identity, voice, and future-growth strategies as well as customer experience, product, and service initiatives.I also collaborated with wider teams to redesign the company website whilst initiating supplier reviews and educating stakeholders on brand repositioning strategies.Notable Achievements• Redesigned the programme of… Show more I was responsible for redesigning and reinvigorating the GIO brand to distinguish it within the insurance category in addition to managing branded identity, voice, and future-growth strategies as well as customer experience, product, and service initiatives.I also collaborated with wider teams to redesign the company website whilst initiating supplier reviews and educating stakeholders on brand repositioning strategies.Notable Achievements• Redesigned the programme of work to deliver 10 per cent of unit growth for the GIO brand, which was the first time in five years the brand had recorded growth. Show less

Nov 2015 - Aug 2016

Executive Manager Marketing - Aami And Bingle

Sydney

Notable Achievements• Led the digital transformation for AAMI which resulted in online origination growing from 5% to over 50%• Delivery of first to market products including the AAMI Claim Assist App, AAMI Complete Replacement Cover, AAMI Business Insurance, Travel Insurance, Health Insurance and AAMI Safe Driver Rewards• Strategy and delivery of AAMI's unique loyalty program, AAMI Lucky Club• Delivering marketing strategies that resulted in the AAMI brand being the… Show more Notable Achievements• Led the digital transformation for AAMI which resulted in online origination growing from 5% to over 50%• Delivery of first to market products including the AAMI Claim Assist App, AAMI Complete Replacement Cover, AAMI Business Insurance, Travel Insurance, Health Insurance and AAMI Safe Driver Rewards• Strategy and delivery of AAMI's unique loyalty program, AAMI Lucky Club• Delivering marketing strategies that resulted in the AAMI brand being the most recognised brand in the country in addition to being the growth engine for the Suncorp Group, generating $1 billion in revenue value in the insurance market space.• Responsibilities included brand strategy, campaign strategy and development, integrated marketing communications, acquisition marketing, digital marketing, loyalty marketing, customer experience, customer lifecycle management• Successfully rebranded Bingle which doubled business in over 12 months after leading a segmentation program for the direct car insurance market Show less

Jan 2005 - Nov 2015

Acquisition Marketing Manager

Dec 2001 - Jan 2005
Team & coworkers

Colleagues at Engineers Australia

Other employees you can reach at engineersaustralia.org.au. View company contacts for 725 employees →

2 education records

Richard Riboni education

FAQ

Frequently asked questions about Richard Riboni

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What company does Richard Riboni work for?

Richard Riboni works for Engineers Australia.

What is Richard Riboni's role at Engineers Australia?

Richard Riboni is listed as GM Brand and Marketing at Engineers Australia.

Where is Richard Riboni based?

Richard Riboni is based in Greater Sydney Area, Australia while working with Engineers Australia.

What companies has Richard Riboni worked for?

Richard Riboni has worked for Engineers Australia, Kina Bank, Ubicar, Zambrero, and Suncorp Group.

Who are Richard Riboni's colleagues at Engineers Australia?

Richard Riboni's colleagues at Engineers Australia include Peter Mcgrath Am, Ruichi Zhang, Bill Zisimopoulos, Jaimi A., and Truong Tran.

How can I contact Richard Riboni?

You can use AeroLeads to view verified contact signals for Richard Riboni at Engineers Australia, including work email, phone, and LinkedIn data when available.

What schools did Richard Riboni attend?

Richard Riboni studied at Marketing Week Mini Mba With Mark Ritson.

What skills is Richard Riboni known for?

Richard Riboni is listed with skills including Marketing, Advertising, Marketing Strategy, Direct Marketing, Digital Marketing, Social Media, Media Planning, and Marketing Communications.

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