Rick R. Email and Phone Number

• Analyze Reynolds’ Wholesale Team supplier ship to reports and identify trends related to non-reported product volume • Implemented in-person and remote coaching sessions with affected Territory Managers to facilitate updates at the supplier level and address any issues among six Manhattan regional supply houses• Consistently lead 3rd party team to enhance continued expansion of Manhattan’s Empire Program; brokered and negotiated complimentary parking access agreement for 3rd party commercial vehicles• Collaborate with Territory Managers, Retail Execution Manager, Division Manager to schedule weekly work orders through MS Teams/SharePoint • Manage Strat Market Warehouse. Support material management through inventory optimization. Negotiated vendor removal of 100+ used pallets, at zero cost against budget• Support Manhattan’s Empire Newsstand Project• Trained on RMSC’s marketing mix, inventory management practices, data analysis and profit selling• Appointed Mentor for the Manhattan Region’s 2022 Interns and facilitated an effective communication safe space; ultimately leading to successful coordination of final presentation/project completion, Collaborated with team of 4 aspiring marketing professionals through the introduction of RMSC field marketing practices.• Coached Manhattan’s 2022 Global Graduate to think differently, making informed decisions related to the sales strategy, resulting to addition of 4 net new Empire Contracts (Newsstands) and 30+ net new RJRV contracts

Morristown, NJ 07/2020 – 12/2020• Successfully created Vapor business development strategies with selling managers/key stakeholders, which led to a 14% increase in volume and an overall increase in my scope of influence.Parsippany, NJ 04/2017 – 06/2020• Led local division to a #1 ranking, with the achievement of .18% Share growth for Reynolds’ Key Strategic FMC brand, penetrating 30 retail outlets.• Showcased influence and credibility through the creation of a Sales Leadership Plan, piloted locally and adopted throughout the region--to close distribution gaps within a strategic account.• Utilized profit selling to negotiate and secure an additional 21 sq ft of innovative merchandising space within strategic retail outlets, leading to a 24% volume increase for Reynolds’ Vapor Products.

• Attended Account Management Excellence (AME) Professional Development Course 2021• Sourced, and negotiated one of three local accounts and managed all chain accounts -- assigned 11 Wholesale Partners• Grew overall Reynolds FMC Share + 4.65% (30.57% Share for 2021)• Tracked sales reports to creatively discover increased share and volume growth opportunities • Promoted innovative thinking to inspire unconventional merchandising• Increased overall Reynolds Vapor Share + 28.35% (30.58% Share for 2021)• Enhanced Reynolds EDLP Program status, 2 chains, through the introduction of the EDLP Brand within associated retail locations• Eliminated residuals at wholesale, further strengthening relationships• Leveraged RJRV market leadership (44.30% Share) to implement Space Plus Vertical (FMC) within a 12-store chain (2 states), leading to Reynolds FMC Share Growth at +5.53% for 2021• Collaborated with Wholesale Team, analyzing supplier shipment data and identifying non-reported product trends • Established detailed finance report template in collaboration with finance manager (wholesale team) which as adopted for 58 customers-- to help Wholesale Partners understand the “true up” process• Maximized Reynolds EDLP Program-- Collaborated with and coached NJ Territory Managers and Intern• Fostered the Winning Mindset by creating a sense of ownership for Territory Managers• Streamlined planogram implementation by including Territory Managers in account management decision making processes• Unlocked RJRV growth opportunities through coaching Territory Managers on how to create effective selling stories, leading to RJRV share growth, within a chain, at +10.7% for 2021.

• Led local division to a #1 ranking, with the achievement of .18% Share growth for Reynolds’ Key Strategic FMC brand, penetrating 30 retail outlets.• Showcased influence and credibility through the creation of a Sales Leadership Plan, piloted locally and adopted throughout the region--to close distribution gaps within a strategic account.• Utilized profit selling to negotiate and secure an additional 21 sq ft of innovative merchandising space within strategic retail outlets, leading to a 24% volume increase for Reynolds’ Vapor Products.

• Increased Reynolds’ key strategic FMC share by .20%, Increased smokeless share by 2.85% and exceeded Reynolds’ vapor volume target by 125%.• Ensured solid sell in and execution of Reynolds’ marketing mix to improve merchandising, inventory levels and promotions • Achieved target of 1000 Consumer Engagements by developing routing plan maximizing highest priority retail customers• Utilized company provided selling tools to uncover and eliminate gaps within strategic accounts and foster collaboration with members of the region team, sharing ideas. • Attended the Territory Manager Leadership Conference (Coaching Excellence), adopting and sharing best practices as they relate to re-enforcing positive customer relations through versatility.

Lansdale, PA 2016• Increased Reynolds’ key strategic FMC share by .20%, Increased smokeless share by 2.85% and exceeded Reynolds’ vapor volume target by 125%.• Ensured solid sell in and execution of Reynolds’ marketing mix to improve merchandising, inventory levels and promotions • Achieved target of 1000 Consumer Engagements by developing routing plan maximizing highest priority retail customers• Utilized company provided selling tools to uncover and eliminate gaps within strategic accounts and foster collaboration with members of the region team, sharing ideas. • Attended the Territory Manager Leadership Conference (Coaching Excellence), adopting and sharing best practices as they relate to re-enforcing positive customer relations through versatility. Philadelphia, PA 2008 – 2015 • Drove volume and increased sales via strategic customer relationships, and creative critical selling• Educated customers on the profitability of Reynolds’ promotional programs, negotiated strategic advertising, and maximized non-contracted retail universe, utilizing residual promotions. Resulted in a .35% share increase for Reynolds’ FMC and increase of Reynolds Smokeless share at 1.94%• Coached team members to initiate business development relationships through utilization of probing questions and demonstrating on how to strategically engage customers, with a focus on mutually beneficial opportunities.

• Drove volume and increased sales via strategic customer relationships, and creative critical selling• Educated customers on the profitability of Reynolds’ promotional programs, negotiated strategic advertising, and maximized non-contracted retail universe, utilizing residual promotions. Resulted in a .35% share increase for Reynolds’ FMC and increase of Reynolds Smokeless share at 1.94%• Coached team members to initiate business development relationships through utilization of probing questions and demonstrating on how to strategically engage customers, with a focus on mutually beneficial opportunities.