President, Sales Manager, Ceo
Indigo Creek Foods & International Choice Meats
El Paso, Texas, United States
In this role, I developed and launched a profitable business dedicated to distribution of premium meat, seafood, and gourmet food products to commercial customers as well as direct to consumer. I established a business model to serve a broad national market with primary revenue in Texas and New Mexico. To that end, I oversee daily operations, strategic planning, tactical implementation, and sales activities. Key results include:⇨I leveraged emerging blockchain technologies and became the first ever company to expand into Apollo’s Marketplace; and signed up for beta testing on Apollo Blockchain Ecosystem (Stratus), a social media platform and payment system alternative to Facebook, Twitter, Instagram, YouTube, Medium, and PayPal (w/ many more to come) all on one platform with no censorship. This provided a new point of sale and increased sales revenue.⇨By devising a highly profitable gift program for customers with sales ranging from $600 - $25,000, I increased sales and customer loyalty.⇨I successfully beat out my competition through use of new technologies to improve capacity and quality including cryogenic freezing. This also enabled expansion of the product line to include unique high quality products such as sushi-grade tuna, scallops, and salmon as well as wild game and exotic meats.