Richard Root Email and Phone Number
Richard Root work email
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Richard Root personal email
The world is saturated with messages and images all vying for those first precious seconds of your attention. Clever branding, creative content and smart positioning guided by sound strategies are what separates the leaders from the rest. That's what I do.Presently I am a Senior Content Strategist for ATTO Technology, Inc. I am ATTO's voice on social media, in press releases, and through marketing campaigns. My responsibilities are to create and manage content for all of the company's communication endeavors. I develop strategies for branding, public relations, marketing, and internal communications.I also manage the company's Google Ads account and have been responsible for a 600% improvement in performance while keeping costs below budget. My role as social media manager has led to nearly a 100% increase in audience engagement and awareness.Prior work includes:Branding for the Purewater+ water filter which won an award for Best New Product at the Newport International Boat Show in 2016. I have managed the branding and content of Shea's Performing Arts Center, helping them grow their business by 40% over 15 years, becoming a national leader in their market category.My specialties include content marketing, art direction, copy-writing, branding, and campaign strategies.
Atto Technology, Inc.
View- Website:
- attotech.com
- Employees:
- 103
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Senior Content StrategistAtto Technology, Inc. Feb 2018 - PresentAmherst, NyMy responsibilities are to create and manage content for the company's website, social media presence, advertising campaigns, and other communication endeavors. I develop strategies for branding, public relations, marketing, and internal communications. I manage the company Google Ads account and have been responsible for a 600% improvement in performance while keeping costs below budget. My role as social media manager has led to nearly a 100% increase in audience engagement and awareness.My email content results in open rates well above 50% and a CTR consistently over 10% on average.I analyze marketing, traffic and engagement data to deliver actionable insights for the marketing team.
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Digital Content Developer And StrategistImagination Graphics And Sound Jan 2006 - Feb 2018Tonawanda, Ny 14150Imagination Graphics and Sound provides digital creative services. "Creative services" include anything a client might need for their advertising and/or promotional needs: websites, social media, and email campaigns, print, billboard, displays, broadcast or online media, etc.Thorough branding and identity development experience. Web and broadcast copywriting background.Expertise in website programming, with a focus on PHP and MySQL foundations, including UI "flair" via JavaScript, JQuery CSS3, HTML5, and/or Flash. LAMP backend development.Expertise in SEO and social media management. Understanding of analytics pertaining to search engine results and how to translate that data into actionable strategies.
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Writer/Producer/On-Air TalentEntercom Buffalo Sep 2016 - Jan 2018Amherst, NyWBEN is the leading AM station in the metro Buffalo market and is among the top radio stations of all radio stations in the market. Radio currently has the greatest advertising penetration and best ROI of all advertising mediums. My responsibilities included editorial decision-making, writing scripts, creating and maintaining social media content, research and developing content for daily programming. and producing audio packages all on a daily basis.
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Chief Information OfficerMatchmywork.Com Feb 2014 - May 2015Kenmore, NyAn excellent idea for matching jobs with workers. I did all of the development for the site, creating it from scratch. Technically, it was glorious, a study in programming efficiency and simplicity. It featured a simplified UI that broke down the process for the user into easy steps, while complex processing on the back end was accomplished using PHP, MySQL, and Javascript.In my role as CIO, my responsibilities were:Collaborate on overall strategies/objectives and translate into design goals and development schedules.Program website, develop layout and graphics, test and refine website user interface.Programming focus: full LAMP, PHP, MySQL, on a Linux server with Apache. SEO integration. JavaScript, HTML5, CSS3 based front end.Graphics developed using: Adobe Photoshop, Adobe Firework, Adobe Illustrator. -
Graphic Designer, Website Manager, Marketing AssociateShea'S Performing Arts Center Jul 1999 - Jan 2006Buffalo/Niagara, New York AreaDevelop all physical and digital creative collateral for the region's most prestigious and successful touring Broadway theatre.Develop and maintain organization website.Create and nurture organization branding across various media and advertising platforms.Coordinate and maintain positive relationships with various vendors. -
News Anchor/ReporterWgr 55 Oct 1995 - Jul 1999Buffalo/Niagara, New York AreaResearch, organize, and report upon news of the day.Provide IT support for staff. Manage newsroom.
Richard Root Skills
Richard Root Education Details
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3.7 Gpa
Frequently Asked Questions about Richard Root
What company does Richard Root work for?
Richard Root works for Atto Technology, Inc.
What is Richard Root's role at the current company?
Richard Root's current role is Senior Content Strategist.
What is Richard Root's email address?
Richard Root's email address is rr****@****tto.com
What schools did Richard Root attend?
Richard Root attended University At Buffalo.
What are some of Richard Root's interests?
Richard Root has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Richard Root known for?
Richard Root has skills like Advertising, New Media, Social Media Marketing, Brand Development, Press Releases, Public Relations, Social Media, Adobe Creative Suite, Marketing Strategy, Marketing Communications, Email Marketing, Digital Marketing.
Who are Richard Root's colleagues?
Richard Root's colleagues are Janet Sylvies, Thomas Doedline Jr, Dave Zoerb, Elaine Schlosser, Raden Anto, Tom Kolniak, Fredrick Goode.
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Richard Root
Associate Director, Strategic Delivery Portfolio Optimization, Infrastructure Architecture Innovation At AbbvieBartlett, Il -
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