Demand Acceleration - capabilities;- Digital Commerce Experience # ShopperX, ProductX & Perfect Online StoreX- Retail Media Leadership- Business Intelligence - Shopper & Shelf Analytics and Insights - eCategory Customer Leadership- Portfolio and Innovation (PXM) > Product ownership technology I.e PIM - Capability (Learning and Development)Member of the Global Digital Commerce Executive LT

Commercial and Marketing lead tasked with setting up a newly created B2C D2C (owned Ecosystems) COE. Member of the Global Sales Executive LT

Diageo 6 Month Paid Parental Leave

Leading and coaching a diverse and cutting edge Regional multifunctional team of talented individuals across Shopper Planning, Digital Shopper Marketing, Capability, eCategory Management, RGM, data and insights and an in-house Digital Content Creation Studio, in order to deliver our ambitious Digital transformation agenda across Europe (c.52 countries).Responsible for driving and influencing every online sale of our brands. Our purpose as a team is to embed Digital Commerce into the DNA of the business, delivering accelerated growth by being relevant to today’s connected shoppers.Member of the European Executive leadership team I also play a lead role in the Diageo capability, talent and recruitment agenda, putting people and D&I at the heart of what we do. In 2020 team delivered• +10% of Diageo’s sales online (versus <2% 2016), delivering £x NSV - + margin accretive to the offline P&L. • Online share growth ahead of offline share- eCommerce Category Captaincy - x Grocery retailer Member of the Europe D-Com LT and Europe Customer Marketing LT

Leading the brilliant Customer Marketing and Activation teams for the GB and Ireland Reserve luxury spirits portfolio. 30+ brands. Including Ciroc (The No.1 Luxury Vodka in GB) Ketel One, Bulleit Bourbon, Tanqueray 10, Johnnie Walker, Haig Club, Talisker Whisky, Don Julio Tequilla and Zacapa Rum.Member of the GB Reserve Leadership Team

Strategic commercial transformation assignment, leading diverse cross functional teams in delivering strategic local/global sales and marketing transformation projects. Inspiring people. Raising the commercial bar. Growing our people’s capability. Developing 3 Year Roadmap to improve the capabilities of our commercial, customer marketing teams and organisation for demand creation and category growth in our APAC strategic customers.

A member of the Eastern Regional Executive Leadership Team. Leading a team of 4 Customer Activation Managers to deliver commercial brand and channel plans, to deliver sustainable volume, share and category growth across full portfolio and all RTM's.Embedding category strategies and customer marketing as an area of competitive advantage and key source of growth for our beer brands, through compelling Joint Business Plans (JBP).Awarded "Senior Leadership Team of the Year" Award - 2013.

Carlton & United Breweries, the Australian subsidiary of SABMiller plc, the worlds second largest brewer. CUB is one of Australia’s leading brewers with sales of more than 110 million cases per year. The brand portfolio includes Victoria Bitter, Crown, Carlton Draught, Pure Blonde, Peroni, Grolsch, Miller Genuine Draught, Pilsner, Carlton Dry, Bulmers and Strongbow.- Responsible for project managing activation and commercialising of all brand programs, initiatives and NPD launches across all sales channels, to deliver the rolling 18 month commercial calendar.- Key interface between the brand team and the commercial team in the development and commercialisation of brand initiatives and programs.- Cross functional bridge to ensure the right resources are allocated to the project team to deliver the proposition.- Supporting the commercialising of BTL concepts within the agreed brand strategy and guidelines ensuring that the brand teams are across the channel/customer specific requirements

Project Integration Lead for setting up Customer Marketing Function in newly acquired Australian CUB business for SABMiller.

Brand: Fruitshoot (UK's No.1 Kids Brand)

- Managing complex commercial relationships between strategic European, African, and Far Eastern overseas distributors and trading partners. - Solely accountable, involving all aspects of marketing strategy, commercial management, senior relationship development and engagement.- Custodian of Britvic brand portfolio in alignment with Group marketing, multiple RTM brand launches and in market country marketing activation development.- International Seeding of portfolio brands such as; Robinsons Dilutes, Fruit Shoot and J20.

National Pub Groups - Mitchells & Butler, Spirit Group. circa 5000 outlets.This role centrally managed, and delivered the Britvic growth agenda within MAB National Account. Accountable for the day to day management, short and medium term strategy development, and in National trade marketing activation development and execution.

Asda WalMart National Account and Activation Manager.- The primary interface for effectively translating brand and channel strategies into compelling trade marketing plans.- Effective delivery of retailer bespoke brand activation plans, NPD launches and brand extensions; Drench, Fruit Shoot & Gatorade.

Tesco & Sainsburys Regional Account Management- Responsible for building and developing regional commercial relationships.- Managing and ROI of local trade marketing activities incl. European Championships.- Negotiation with regional managers to develop Britvic footprint and in-store execution.

Marketing & eBusiness ExecutiveMarketing & Customer Relationship Management ExecutiveAutomotive Brands:Mercedes-Benz, Chrysler, Jeep, SmartCar, Dodge and Maybach.