Designed program marketing and advertising campaigns while delivering business and marketing instruction on cutting-edge strategies to empower the next generation to become marketing and business leaders. ▪ Remained Knowledgeable on Emerging Marketing, Brand Messaging, Advertising, Brand Development, Entrepreneurship and Business Strategies/ Best Practices to develop curriculums and lesson plans that reflected current standards in the market. ▪ Launched and Expanded the Footprint of the School’s DECA Chapter dedicated to preparing students to become future business leaders. ▪ Generated “Buzz” and Awareness of the School’s Business and Marketing Programs to attract students of disparate backgrounds to the pathway by designing compelling marketing and advertising campaigns (print/digital)., delivering public speeches, and participating in networking and community events. ▪ Initiated and Fostered Longstanding Partnerships with Community Leaders to build a robust pipeline of qualified individuals and business able to deliver first-hand marketing/business expertise to each individual student. ▪ Provided Servant Leadership. Coaching, and Mentorship to Cross-Functional Teams while serving as the organization’s marketing, brand management, and advertising subject matter expert (SME).

Cool-A-Zone’s Marketing Manager develops relationships with clients and manages the sales team. Responsible for identifying potential new clients or projects using varying means of generating interest such as planning persuasive approaches and pitches that will convince clients to do business with the company. Develop a rapport with new and existing clients and hit targets for sales. Provide the support that will continually improve the relationship. - Designed Brand/Marketing Strategies, Messages, Architectures, and Positioning Statements. - Conducted Market/Deep Dive Research, Competitive Assessments, and SWOT Analysis to leverage insight/intelligence on competitor advancements, optimal price points, historical trends, consumer needs/buying trends, and market evolutions. - Maintain and update the Cool-A-Zone website, social media profiles. - Built a Unique Brand Identity for the Organization/Product Portfolio and Maximized Customer Impact by partnering with internal marketing teams to design striking packaging, print/digital marketing collateral (sales presentations, sales sheets, and brochures), and logos that appealed to a broad customer segment.- Develop a comprehensive pricing program for large institutional buyers.- Increased Tradeshow Traffic and sales through pre-show mailings, advertisements, enhanced graphics, promotions, and giveaways.

Provides business coaching & outreach to connect clients to resources. Collaborates with Houston Entrepreneurship Ecosystem & represents PeopleFund at events, workshops, boards & committees to advance the PeopleFund mission:- Aided in the administration of Cares Act Grant applications for the City of El Paso, by evaluating business financials and application documents resulting in over $5M of grant awards being distributed to over 550 small businesses. - Connect clients to professional resources in the community to help meet their business needs.- Respond to requests for PeopleFund representation at partner events, programs, and workshops and coordinate local team participation when necessary.- Attend events, interact with networking groups, and conduct business outreach when possible.- Identify new relationships for program partnerships and enrollment.- Coordinate mentor pairings between existing clients and professionals in the PeopleFund mentor network. - Maintain working relationships with the lending, underwriting, and risk mitigation teams to ensure timely intervention with clients who show signs of risk.

Managed the development, execution, and delivery of fully integrated strategic/tactical marketing, brand messaging, and communication plans and new product launches to exceed market growth, sales, volume, and financial/profitability goals in the highly competitive and evolving industrial/residential electrical market. HIGHLIGHTED ACHIEVEMENTS ▪ Spearheaded the $350K Private Label Product Launch of voice-data-video (VDV) cable to distributors across the nation. This was recognized as one of the largest new electrical product launches in the history of the company. ▪ Surged Electrical Private Label Sales by 300%, from $350K to $1MM in One Year, which contributed to the organization ending the year 26 points over plan. ▪ Directed the Launch of Eight Product Categories, Including 200+ SKUs ▪ Consistently Drove Aggressive Top and Bottom-Line Growth by creating and deploying short/long-term brand, marketing, advertising, messaging, and communication strategies/plans that introduced new products, expanded market share, and consistently optimized business outcomes while maximizing the ROI of each endeavor and adhering to budgets/financial parameters. ▪ Negotiated Product Pricing to Achieve Maximum Profit Margins while managing and building alliances with domestic and foreign manufacturing suppliers.

Expanded the market share and sales footprint of the U.S. branch of the multinational Fortune Global 500 publicly traded electrical manufacturer through the design of national integrated marketing, communication, brand messaging, and advertising plans/strategies. ▪ Piloted the Development and Execution of a National Sales Campaign that Grew Sales by $5MM. ▪ Project Manager for the Consulting Engineer Website Design Which Doubled the Number of Unique Website Visitors in One Year. Promoted the website through a myriad of marketing and advertising strategies (marketing collateral, promotional items, and newsletters). ▪ Launched a Campaign that Successfully Increased Subscribers to consulting engineers newsletter and ultimately empowered the organization to delivery key marketing/brand messages to targeted audiences at minimal costs. ▪ Recognized for Driving Incremental Growth for the organization while remaining within stringent budgets and financial limitations. ▪ Developed Value Propositions and Brand Messages that echoed the key buying factors and pain points of internal and external customers. Conducted competitive/market/deep dive research, assessed needs, and consistently capitalized on emerging market opportunities.

Steered the product/brand development lifecycle to successfully adapt and launch international wound care products in the United States. Developed marketing and sales campaigns/plans, collateral, authored press releases, participated in international trade shows, implemented direct mail campaigns, placed advertisements, authored clear/concise copy, conducted product comparative analysis, trained sales teams, and forecasted/secured inventories to meet client demands. ▪ Managed a Product Portfolio of 30 National SKUs. ▪ Recognized for Leading the Organization’s Most Successful Product Launch in Company History. ▪ Surged Product Sales 200% with the Extended Product Lines. ▪ Increased Tradeshow Traffic by 35% through pre-show mailings, advertisements, enhanced graphics, promotions, and giveaways. ▪ Conducted Rigorous Analysis of Raw Third-Party Sales Data to assess and capitalize on competitive/market trends. ▪ Selected to Attend International Brand Manager Meetings in Denmark to establish alliances and gain first-hand intelligence on organizational goals and ultimately develop long/short-term national growth strategies.