Music Active, a part of the NEXT Marketing Communications Group, is a Sales Development Agency that was started to help our Clients engage with their Target Audience via Activation. To do so, we invest in assets and resources to build Communities, i) Optimizing Content to engage a maximum audience (ie Entertainment, Lifestyle)ii) Connecting Consumers with Content to drive Client's Salesiii) Nurturing Communities to be Brand AdvocatesWe believe that it is more effective to engage our Client's Target Audience through our Community segments rather than traditional demographic segments and methods. We develop comprehensive Community Marketing Programs for our Clients based on our 3C engagement approach: CONTACT, CONNECT and CONTINUITY. To date, we have built four communities: MNation (our University Student community), The Bikers Ranger (our Motorcycle Enthusiast community), Raja Lepak (our Youth/ Hipster community) and Raja Cuti (our Travel Enthusiast community). Through our communities, we reach over 40M Youth on social media every month, with 10M online engagement and over 500,000 avid viewers. To further engage our community on ground and face to face, we deploy more than 200 peer Ambassadors to conduct activities and gathering. In April 2015, we joined the CPM Global Network as their exclusive Network Member for MalaysiaAs the Director of Strategy, my role is to create new initiatives with Brand Owners to engage their Target Audience, via online, on ground and on mobile activation. Clients that we are working with include Coca Cola, Hasbro and AIA.

Brand Activation ASIA began in 2002, to provide marketing organizations in the ASEAN region with innovative retail marketing solutions and reliable outsourced retail resources Since then, our brand activation assignments in the region have included retail deployment in 18 countries, from merchandising to mystery shopping, and are operated through field staff in Malaysia, Singapore, Thailand, Indonesia, Philippine, Pakistan, and associates in China, Hong Kong, Taiwan, Vietnam, India, Mongolia and Korea

The NEXT Marketing™ Communications Group of companies (estb 1998) exist to assist our Clients in the management of their marketing, communications and sales challenges