Co-owner and director with strategic responsibility for Mustard's product / service innovation, new business development and brand marketing.Richard joined Mustard in 2008, bringing with him over 12 years Market Research experience.Previously, Richard had been a Board Director at Nunwood where he had spent seven years – most recently establishing and running the in-house Film Production business.He is passionate about ensuring insights do not sit on the shelf, but are… Show more Co-owner and director with strategic responsibility for Mustard's product / service innovation, new business development and brand marketing.Richard joined Mustard in 2008, bringing with him over 12 years Market Research experience.Previously, Richard had been a Board Director at Nunwood where he had spent seven years – most recently establishing and running the in-house Film Production business.He is passionate about ensuring insights do not sit on the shelf, but are actively understood and used within the clients organisation. As such, he is regularly asked to present at Board level and is always actively innovating in order to find new and improved ways of capturing and disseminating deeper insights. His research background is primarily qualitative. He is a highly proficient workshop facilitator. His enthusiastic demeanour is cherished by respondents and clients alike. Research areas of specialism include segmentation, brand research, NPD / innovation and proposition / concept testing, within (in particular) leisure & tourism, food & drink / FMCG, retail, financial services, education and housing. Show less