‘Data4truth’is the first innovator combining big data and psychology in China. The company provides E2E Digital Transformation Solution including strategy consulting, big data analytics, joined operations services, SaaS, etc. The company is based in Hangzhou which is the capital city of Digital Commerce in China. The top ranked Digital Commerce Project in Hangzhou is operated by Alibaba, and the 2nd ranked DCP is managed by Data4truth and joined ventured with Hangzhou Commerce & Tourism Group, which is the largest business giant with multiple commercial activities, in terms of retails, general merchandise, supermarket, hotel group, tourism, smart city, etc. The annual revenue of Hangzhou Commerce & Tourism Group in 2018 was 5.77 Billion USD. Data4Truth is the Exclusive Strategic Partners for the group regarding digital transformation.

Leading one of the most intellegent team in HUAWEI with psychologists, marketing specialists, data scientists and ICT researchers. Together we are the R&D of CEA.Disruptive innovation in Customer Experience Analytics with the following domains or hot topics: Customer Lifetime Value, Loyalty 3.0, Churn Prediction and Anti-churn, NPS Improvement, Segmentation 2.0, Data Monetization, Consulting in A2A (Analytics to Actions) and E2E (Experience to Ecosystem), etc.

3 Key Missions for Chief Business Architect:(1) Put myself inside the shoes of chairman or CEO of my clients, that if I am on that position, what should I do regarding the digital transformation.(2) Link the mind between business and technology and play the role as architect including: re-define the customer experience, re-design business model and re-architect the technology structure.(3) Help my clients to build the business analytics capabilities, make big data and AI to be the essential elements of daily operations.My reference as Chief Business Architect in HUAWEI included:Vodafone Group （2016-2017），China Mobile (2015-2017), China Unicom (2014-2017), Etisalat (2014-2017), AIS (2017), DTAC (2017), Saudi Telecom (2015-2016), America Movil (2013-2014), Telefonica (2013-2016), AT&T Mexico (2013).I lead the team to create tangible benefits for the customers by digital transformation and CEM transformation, illustrated as follows:Reduce the monthly churn rate from 5.4% to 2.1% (Operator U, 2014-2016)Improve the NPS from Ranked 3 to Ranked 1 (Operator D, 2016)Improve the Customer Lifetime Value over 17.9% (Operator M, 2015-2017)

 Sales Management:- Responsible for Regional Assurance & Managed Service Sales Quota. (Orders > 200M USD in 2011 )- Responsible for all phases in a Managed Services Mega Deal: C-Level engagement, Sales Support (Feasibility Study, Due Diligence, Solution Design, Business Case and Negotiation), Transition, Operation and Transformation. Consolidate and lead the cross-function team to achieve the target.- Focus on smell the sales opportunities, influent and convince C-Level, and secure C-level commitments in the re-sales stage of Managed Service Mega Deal.- Form and manage C-level customer relationships together with key Account Managers and other Services Drivers. Dialogue with executive levels and manage customers’ expectation and satisfaction. Solution Research & Development Management:- Responsible for the key competence of Assurance & Managed Service in order to improve the efficiency, reduce TCO, offer better CEM solution to meet customers’ needs and demands.- Responsible for regional Assurance & Managed Service Research Center, focusing on customer requirement analyzes and offer customized solution.  Business Management:- Responsible for Regional Assurance & Managed Service KPIs: Sales Quota, Revenue, Profit & Lost and Customer Satisfaction.- Responsible to Shape & Manage long term strategic plan focusing on aggressive business growth, market position enhancement as well as execution tactics for Marketing, Sales and solutions.- Recruiting, motivating, and managing a highly effective and efficient regional Service & Solution organization including sales department and solution department.- Manage and governed the Dept. with 28 direct report line (Vice directors / managers / SMEs), department overall headcount with approx. 2.500 own employees.

• Responsible for regional Managed Service Sales Quota, Revenue, Profit & Lost and Customer Satisfaction（Oder：> 100MUSD in 2010）• Create regional MS business platform and establish business unit organization in 15+ market units in region. Positioned HUAWEI on 1st Rank of Telecom Managed Service in the region in 2010.• Shape & Manage five years strategic plan focusing on business growth, transformation as well as execution tactics for Marketing & Sales, Implementation & Delivery management and financial control. • Establish regional competence/resource sharing centre and operation structure.• Initiate and implement regional Transformation program to enhance the delivery efficiency and reduce operational cost.• Regional strategy alliance negotiation, partnering management and engagement.• Responsible for regional managed services customer satisfaction management and improvement.

Responsible to create and implement Operations set-up, increasing efficiency and creating synergies among different projects, operations and areas, mainly focused in field operations management for customer projects. Overseeing the modernisation of the complete network infrastructure along with the provision of improved network assurance and availability. Thus enabling the Operator to focus attention on the core business of subscriber and revenue growth.•Responsibility for agreed results- large and complex projects of multi-vendor network.•Preparing, planning, executing, monitoring, controlling and closing the project or subproject according to contractual scope and commitment against project budget.•Overall responsibility of implementation of services in delivery scope and final acceptance.•Monitor scope, implement change control process and handle change management, ensure customer acceptance for the system or service•Setting up and maintaining clear and effective internal and external communication within the customer and project teams•Identify, analyze risks, plan and implement risk response actions

Mobile network E2E management from roll out management to O&M management.