At heart, I’m a storyteller who integrates business objectives, customer goals and technology into a coherent digital narrative. I am a keen advocate for ensuring digital services have clear aims and that the goals and objectives of the business and customers are explicitly articulated to ensure transparent and accurate evaluation of effectiveness and performance. In short, if you can’t measure it, don’t build it.An advocate for the ‘why’, my digital leadership and management style focuses on building trust with clients, stakeholders, providers, consultants and team members through open communication, focused problem solving and creating an environment that fosters innovation and experimentation with new technologies.Being able to integrate innovative designs, focused content and bespoke functions in new ways and new forms is founded on my extensive experience in digital product development, content architecture and taxonomy as well as writing and editing copy including especially in highly complex policy, technical and legal subject areas.With over 10 years’ experience in implementing new and innovative digital capabilities, leading multidisciplinary teams to deliver cost effective, sustainable, people focused and easy to use digital services and products on time and on budget to create services for customers is core business. Core competencies include: digital service design | digital product development | content architecture and mapping | copy development and editing | project management | customer journey mapping | accessibility and usability | customer experience | stakeholder engagement | process improvement.