Richard Whiting's Location
Greater Cambridge Area, United Kingdom
Richard Whiting's Contact Details
Richard Whiting work email
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About Richard Whiting
I am a highly experienced Senior Sales Executive with several years of successful quota carrying roles within professional services and technology industry. I am passionate about achieving long lasting success with clients and building strong relationships. Having gained 15 years Industry experience in leading CRM and marketing automation systems and strategies for a number of high tech industrial organisations, I am well positioned to understand business requirements and how Salesforce can enable companies to be more successful and foster closer, more profitable relationships with their customersSpecialties: Marketing Strategy, CRM, Marketing automation, lead scoring and nurturing, digital marketing, demand generation, lead handling, and process improvement.
Richard Whiting Work Experience Details
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Account DirectorComnexa Apr 2024 - PresentCambridge, England, United Kingdom -
Commercial Sales ManagerMarcloud: Expert Marketing Cloud Consultancy Jun 2022 - Apr 2024Supporting companies to understand how to utilise Salesforce CRM and Marketing Cloud, to help enhance business efficiency and return on investment. -
Commercial Sales ExecutiveUpper Sigma Jul 2021 - Jun 2022London, England, United Kingdom -
Snr Account Executive- Silver SoftworksSilver Softworks Mar 2020 - Jul 2021 -
Business Development ConsultantXenogenix Ltd Sep 2018 - Mar 2020Cambridge, United Kingdom -
Marketing ManagerXaar Apr 2016 - Sep 2018Cambridge, United KingdomI am responsible for developing and leading the global demand generation strategy for the business.A key part of this role is to increase market visibility with end users and improve the businesses ability to communicate directly in order to influence purchasing decisions at the top of the funnel. In order to achieve the above I have developed and rolled out a content marketing strategy along with several process improvements, such as lead handling and campaign execution. Success is measured by generating measurable leads for conversion into sales, by utilising the full marketing mix; ensuring business annual revenue objectives are met.Other areas of focus include:• Identifying, with product managers and sales/accounts/bus dev managers, the lead generation objectives (revenue / units) and developing plans and tactics which will produce sufficient leads to meet the sales targets • Managing marketing budgets and driving action plans to ensure deadlines and objectives are met• Managing agency partners to deliver campaign elements• ROI and KPI reporting and process improvement -
Digital Marketing ManagerLinx Printing Technologies May 2011 - Apr 2016Digital marketing manager, responsibility for the global digital marketing strategy and implementation within Linx Printing Technologies and global channel partners.I am Responsible for the Strategic development of the company’s digital lead generation activities and achieving incremental growth for the business. I work in collaboration with our channel partners to deliver best in class digital marketing in global markets such as China, Brazil, USA as well as many countries in Western Europe.I have re-developed and re-structured the Linx global websites, consisting of eight sites in total in 7 languages. Since Launch in October 2012 the sites have seen over 300% growth in on-site conversions and impressive growth in organic rankings. Other key responsibilities include:Digital Strategic PlanningImplementing a Lead management and nurturing programmeCRM and Marketing automation managementManaging SEO, PPC, e-mail and Social media activitiesDigital lead generation campaign planning and executionWebsite management using CMSManaging several external digital marketing agenciesMeasuring campaign performance and monthly analytics reporting -
Crm Marketing ExecutiveTait Radio Communication Huntingdon Cambridgeshire Apr 2008 - Apr 2011Due to an internal promotion I was made responsible for CRM and Digital Marketing within the EMEA region. In this role I have been responsible for implementing and managing the lead acquisition and nurturing programme. This role has enabled me to gain experience in strategic planning of a digital marketing plan. This has required me to utilise my expertise in e-mail, PPC, SEO and SEM in order to generate traffic and capture customer information for our key vertical markets, Public Safety, Utilities and Transport. I have also been responsible for putting a lead nurturing programme in place in order for the company to better understand customer behaviour and maximise ROI from digital activities. My main duties are listed below:Manage digital marketing activities within the EMEA regionCampaign management through the company CRM (salesforce)Manage all e-mail marketing activity and analyse and test resultsAnalyse SEM effectiveness and look for ways to constantly improve and maximise ROIManage the lead capture and nurturing processWorking with the sales team to ensure that the CRM system is up-to-date, accurate and usable for marketing communications activitiesPlan, write and organise production and distribution of a monthly customer e-newsletterManage external agencies, for the design and print of marketing collateralPlan and organise customer events and product launch activitiesOrganise online activities to support campaign objectives, using ad words, PPC and SEOPlan and coordinate integrated campaigns using both online and conventional techniques
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Marketing Business Development ExecutiveSig Roofing Supplies Group Jun 2006 - Feb 2008Working as a Marketing Business Development Executive as part of the companies central marketing department, has given me the experience of working for a market leading company in the FTSE 250. In this position I have been responsible for the management and budget of a range of products with an annual turnover of £7m, with a network of over 140 outlets nationwide. This is a varied role which requires managing multiple projects to meet strict deadlines, to achieve strategic objectives. Other responsibilities within this position are:Product Management of a range of core productsPlan and implement the marketing strategy for designated market sectors and product rangesLaunch new products into the branch network, utilising the full marketing mixManage and brief external agencies Managing Brochure design, copy writing, press releases and proof reading Manage DM Campaigns, from initial design through to delivery Write internal communication to the branch network, notifying of current activitiesMeasure and evaluate product and marketing activity performance, to ensure goals and objectives of the marketing plan are being achieved on time and to agreed budgetsPresent to the commercial board of directors planned marketing activities to agree budgets and gain project approvalCollect market information, and be aware of market trends and forecastsBuild strong relationships with key suppliers
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Account AssistantThe Think Tank London Apr 2006 - May 2006Working on a 1 month contract for this fully integrated marketing communications agency, as an Account assistant provided me with the opportunity to gain valuable experience working with marketing professionals, on a new account in the retail sector. My responsibilities were as follows:Assist with the analysis of market dataPrepare press releases and distribute to selected titlesContact trade press to receive quotations for adverts, and insertionsHelp organise events and fun days for the clientArrange supplies and entertainment for the eventsLiaise with the client on a daily basis to build a strong relationship, and ensure the client is up to date and approved of the scheduled activities.Attend events and be the point of contact for the arranged entertainment, and ensure the event ran smoothly and to schedule
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Marketing CoordinatorAnteon (Uk) Aug 2005 - Feb 2006Working on a six-month contract, as the Marketing Coordinator, for a new product release of a portable sanitation facility for mobile workforces and the MOD. I have gained vast experience in the full marketing mix. I had the sole responsibility of marketing and selling the product to the UK market. My responsibilities were the following:Research and select potential markets and users of the productsDevelop a marketing plan and strategy for product launch using the full marketing mix, ensuring deadlines and budgets were monitored and controlledSegmenting the target audience, and selecting the correct channels to reach the target marketAdvise the board of directors on the best opportunities for promoting the products, whilst providing forecasted ROI.Develop all marketing materials, consisting of adverts for trade magazines, direct mail, product brochures and flyers.Preparing relevant case studies, and PR releases in appropriate publications Develop and maintain a customer database, ensuring all contact details were correct and up to date Liaise with print and design agenciesContact potential users of the productsFirst line of contact to customers, dealing with enquires and after sales support
Richard Whiting Skills
Digital Marketing
Email Marketing
Marketing Strategy
Marketing Communications
Marketing
Lead Generation
B2b Marketing
Crm
Product Management
Advertising
Strategy
Account Management
Integrated Marketing
Ppc
Salesforce.com
Product Marketing
Marketing Management
Seo
B2b
Digital Strategy
Sem
Market Planning
Analytics
Google Adwords
Copywriting
Business Strategy
Business Development
Project Management
Search Engine Optimization
Search Engine Marketing
Customer Relationship Management
Richard Whiting Education Details
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Apu University Cambridge2.1 -
St. Ivo School
Frequently Asked Questions about Richard Whiting
What company does Richard Whiting work for?
Richard Whiting works for Comnexa
What is Richard Whiting's role at the current company?
Richard Whiting's current role is Account Director.
What is Richard Whiting's email address?
Richard Whiting's email address is ri****@****bal.com
What is Richard Whiting's direct phone number?
Richard Whiting's direct phone number is 4477045*****
What schools did Richard Whiting attend?
Richard Whiting attended Apu University Cambridge, St. Ivo School.
What skills is Richard Whiting known for?
Richard Whiting has skills like Digital Marketing, Email Marketing, Marketing Strategy, Marketing Communications, Marketing, Lead Generation, B2b Marketing, Crm, Product Management, Advertising, Strategy, Account Management.
Not the Richard Whiting you were looking for?
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Richard Whiting
Trade Finance | Risk Mitigation | Forfaiting | Corp Risk Governance | Sales & Product DevelopmentLondon2btinternet.com, dohabank.com.qa -
Richard Whiting
Kermincham Heath3btinternet.com, heywoodwilliams.com, nwf.co.uk -
Richard Whiting
Founding Partner At Everoze Partners Ltd; Board Member At BrightwindGreater Bristol Area, United Kingdom2garradhassan.com, sevenseaswater.com1 (813) 8XXXXXXX
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1vectos.co.uk -
Richard Whiting
Ex-Professional Rugby League Player | Chairman & Co-Founder Of Love, Me Love My Face Foundation | Assistant Coach York Valkyrie | Brand Ambassador At Talent Torch |Pontefract1live.co.uk
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