Avp Campaign Automation Manager
CurrentCollaborated with a large design and coding team of 30+ individuals to ensure customer needs were met and covering a myriad of email delivery strategy such as value propositions, credit line increases, authorized user and lost/stolen accountsLead efforts to reengineer our email products to work on a new system during a large software platform migration while ensuring a consistent brand message and customer experience throughout the processLed an international team of three to triple Synchrony's automated email campaigns from 130+ to nearly 400, resulting in a 25% increase in net new setups year over year, leading to $160M in incremental sales and sending 1 billion emailsManaged three junior resources of campaign operations specialists in the development and execution of multi-channel marketing initiatives, resulting in a 20% increase in campaign effectivenessManaged designated email platforms to create automated Sequences, conduct test files, execute re-waves, A/B testing, and launch efficiencies to help drive data and customer insights on their specific campaignsOversaw all project management duties including a campaign tracker to monitor project status and completion dates of daily launches, providing client specific metrics and insightsImplemented real-time process improvements, audit, and reporting assets utilizing tools such as Splunk, Tableau, and Workfront project management toolReceived the Marketing Solutions President Award in January 2018, a prestigious end-of-year business unit award chosen by C-Level managementLed research, documentation, and resolution of campaign error remediations across multiple business units for senior leadershipImplemented process improvements to streamline campaign workflows, reducing turnaround time by 30% and increasing team productivityAnalyzed campaign performance data to identify trends and opportunities for optimization, resulting in a 15% increase in conversion rates