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I have 18 year experiences in digital domain (eCommerce, eBusiness, digital marketing, digital ROI and digital proposition). I’m now working as Senior Manager, IT Business Partner for digital for Greater China at Philips. I had rich & broad experience in digital strategy, CRM & workflow optimization. Before Philips, I worked as eBusiness Manager for Greater China at Life Technologies (merged by ThermoFisher in 2012) which is a listed leading biotechnology company headquartered in the U.S. Before Life, I worked as digital marketing manager for Asia Pacific at Barco which is a global leading visualization company headquartered in Belgium. As an internal business optimizer, I designed and developed integrated digtal ecosystem, platform and applications in ThermoFisher and Barco. With milestone achievement of master degree in eCommerce in 2007. In Lenovo, I worked as technical support, Commerce supervisor of Laptop business which managed routine business operation of 105 service stations in Greater China. I’m keeping steady growth & innovation in my career path. I’m very capable to transform traditional business to a digital, integrated & scalable ecosystem. In a nutshell, digital, eBusiness, eCommerce, digital marketing, digital ROI, operation excellence, workflow optimization are keywords which can represent my strength in general. Sport and music are also the favourite hobbies in my personal life.
Royal Philips
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Domain Leader, Digital It For GrcRoyal Philips Oct 2012 - PresentShanghaiThe Digital IT domain lead should be able to orchestrate end-to-end and focus on Fewer, Bigger, Better and simplify guiding by SAS (Simplification, Automation and Standardization) principles. Accountable for a domain of Digital IT solutions/applications covering stakeholder management, ideation, architecture, application lifecycle management (from project/change request execution of delivery, operations till decommission) by adopting Lean/Agile methodology, performance management, continuous improvement, cost and quality management. Accountable for People & Process management including Partner resources under the Philips behavioral code of Customers first, Patient Safety, Quality and integrity always.Engagement, stakeholder management, ideation, architecture, road mapping, application lifecycle management (from project/change request execution of delivery, operations till decommission).• E2E Accountability for Digital IT Domain• China Speed and Collaborate with Platforms• Single point of contact for China Business
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Ebusiness Manager Greater ChinaThermo Fisher Scientific Aug 2011 - Oct 2012Shanghai- Responsible for delivering regional performance across SupplyCentre, B2B, eCatalog & Web- Driving growth by converting prospect customers business from off to online spending methods including B2B, eCatalog and Automated Supply Centers.- Driving web spend by building and executing creative direct and digital marketing campaigns.- Responsible for delivering an exceptional eSolutions customer experience from prospect to ongoing delivery.- Training regional sales reps on eSolutions project processes and the features and the benefits to the customer- Providing regional sales reps tools and collateral to effectively present eBusiness solutions- Incentivising and measuring the sales force to promote eBusiness activity and conversion.- Working on own merit and in partnership with sales to convert prospect B2B customers via calls and meetings throughout the region. - Prioritising eSolutions prospect customers acquisitions based on $ shift potential.- Forecasting regional channel performance regularly and accurately- Maximising project management output by acquiring projects within an agreed schedule and setting customer expectations -
Digital Marketing Manager Asia PacificBarco N.V. Jan 2009 - Jul 2011Report to Marketing Director Asia Pacific*In charge of 6 regions in Asia Pacific: Greater China, Korea, Japan, Australia, India & South East Asia*Asia Pacific Website management- Infrastructure development, content management, Website maintenance & promotion- Greater China website: www.barco.com.cn, Japanese website: www.barco.co.jp, Partnerzone: my.barco.com*Online marketing- Social Media Marketing: Weibo, Renren, Video sharing- Leads generation, Online advertisement, direct marketing- Mobile marketing: SMS, MMS, WAP, iPhone/GPhone API- Creative & interactive marketing: Creative online campaign*Database marketing- Database collection, verification, consolidation & maintenance via system desgin & development- eNews campaign, online registration & subscription, online invitation, online survey*Asia Pacific Marketing Budget online management- Develop system for managing Profit Plan of Marketing budget. Online application, online approval, real-time online report, budget control.*Develop & maintain Asia Pacific Intranet (http://infochina.barco.com) *Design & develop 15 major system and more than 120 functions- Improve working efficiency, optimize business workflow, save routine management costMarketing initiative & support- Market research: Lead the annual project of CEIBS market research for supporting business, Marketing intelligence, Competitor analysis, Customer Loyalty Survey- PR coordination: Work with PR agency for press releasing, interview & press conference, news explosion, CSR program, News clipping, ISO14001- Media & association management: Manage relationship with all public & trade media & associations- Event coordination: Online & office support of all Barco marketing events, Roadshows, Seminars, etc.- Channel marketing: Channel events, BPA, Marketing rebate management, Join advertisement, CI management- Routine communication with EUCCC & AAMA*Communication with world-wide marketing team -
Emarketing Specialist Greater ChinaBarco N.V. Jun 2005 - Dec 2008Report to Marketing Director Greater ChinaOrganize online marketing campaign;Database marketing;Internet/Intranet design, develop and maintenance;Mobile marketing;Business eWorkflow -
Commerce SupervisorLenovo Group Nov 1999 - May 2005Report to Senior Manager Cusotmer Service dept.Manage customer service business for 105 service stations in China- Spare parts online management (Spare parts list, pricing, stock, warranty, RMA)- Develop & maintain eBusiness platform for improving working efficiency- Project management (Warranty policy, RMA policy, Service policy)- Communicate with Service station, manufactory & internal person.
Richard Xu Skills
Richard Xu Education Details
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Ecommerce -
Information Management Of Computer Science
Frequently Asked Questions about Richard Xu
What company does Richard Xu work for?
Richard Xu works for Royal Philips
What is Richard Xu's role at the current company?
Richard Xu's current role is Domain Leader, Digital IT for GRC.
What is Richard Xu's email address?
Richard Xu's email address is ri****@****ail.com
What schools did Richard Xu attend?
Richard Xu attended Dalian University Of Technology, Fudan University.
What are some of Richard Xu's interests?
Richard Xu has interest in Mobile Marketing, Analysing And Managment, Social Network, Developing, Website Desgin And Develop, Database Desgin, Business Optimization, Emarketing, Ecollaboration System.
What skills is Richard Xu known for?
Richard Xu has skills like Internet Strategy And Development, Intranet Strategy And Development, Digital Marketing, Market Research, Direct Marketing, Email Marketing, Mobile Marketing, Asp, Online Branding, Social Media Marketing, Internet Strategy, Seo.
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Richard Xu
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Richard Xu
Xuhui District1hotmail.com
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