Richard Yao Email and Phone Number
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Richard Yao is a Associate Director, Strategy and Content at IPG Media Lab. He possess expertise in social media marketing, social media, marketing communications, new media, editing and 14 more skills. He is proficient in Japanese.
Ipg Media Lab
View- Website:
- ipglab.com
- Employees:
- 22
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Associate Director, Strategy And ContentIpg Media LabNew York, Ny, Us
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Associate Director, Strategy & ContentIpg Media Lab May 2023 - PresentNew York, New York, United States
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Senior Manager, Strategy & InnovationIpg Media Lab Apr 2022 - PresentNew York City Metropolitan AreaStarting as an intern on the content team eight years ago, I am now leading all of the Lab’s thought leadership output as Senior Content Manager. I also serves as an Innovation Strategist, working with our strategy and partnerships teams to keenly identify innovation and media trends that will change how brands engage with their audiences. You can follow Richard’s writings on Medium at @RichardYaoIPG.
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Manager, Strategy & ContentIpg Media Lab Oct 2019 - Apr 2022Nyc• Lead the creation of market intelligence content on disruptive innovations and market trends affecting companies in various industries, such as entertainment, finance, auto, and retail. • Coordinate with global ambassadors to manage regional intelligence content contributions, and distribute learning throughout the company’s network. • Develop and present monthly disruption reports on future of industry verticals and corresponding innovation strategies to agency executives and clients. • Collect and synthesize research learnings and market trends into actionable insights to solve client challenges. • Lead brainstorming sessions and workshops to solve client market challenges. • Manage production of publishing assets (including print and video) for distribution among clients and sibling agencies. • Work with corporate communications team to optimize internal circulation of market intelligence and thought leadership content.
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Senior Associate, Content And StrategyIpg Media Lab Oct 2017 - Sep 2019Greater New York City Area• Leading the publishing initiatives with weekly in-depth articles on technology, marketing, and digital culture• Managing the newsletter products and social media outputs• Editor and fact-checker for the Lab's bi-weekly original podcast Floor 9• Assist in various client-facing projects, market researches, and presentations
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Associate, Strategy & ContentIpg Media Lab Jul 2014 - Sep 2017Greater New York City Area● Writing original posts for the Lab’s website, driving up web traffic up over 20% monthly● Managing various social media accounts, resulting in a 30% increase in Twitter engagement● Curating 3-5 quality blog posts daily to keep the Lab staff updated on relevant industry news● Providing ad hoc research assistance on various projects in a timely and efficient manner
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Research Assistant InternshipCbs Corporation Jan 2014 - May 2014Greater New York City Area● Assisting staff in tracking audience measurement data● Aiding in the creation and maintenance of ratings databases● Reporting daily ratings on CBS Research site● General clerical support for the staff in primetime, sports, daytime and news as needed -
Social Media InternUncharted Play Feb 2013 - Jun 2013● Managing company accounts on various social media platforms● Developed communication strategies for online publicity and customer service● Wrote weekly analytic reports of social media activities● Drafted promotional materials and completed other clerical tasks -
Junior CopywriterBest Pictures Media Co. Mar 2012 - Jun 2012Hangzhou, Zhejiang, China● Brainstormed advertising scripts alone & in teams● Wrote shooting scripts for advertisements and PR videos● Proofread, edited and translated scripts and presentation documents● Edited promotional materials and completed other clerical tasks
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Editor AssistantZhejiang Daily Press Jun 2010 - Aug 2010Hangzhou, Zhejiang, China● Proofread and edited manuscripts and news articles● Translated news from foreign sources into Chinese for the chief editor● Assisted the chief editor with other clerical tasks
Richard Yao Skills
Richard Yao Education Details
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Communication And Media Studies -
English Language And Literature, General
Frequently Asked Questions about Richard Yao
What company does Richard Yao work for?
Richard Yao works for Ipg Media Lab
What is Richard Yao's role at the current company?
Richard Yao's current role is Associate Director, Strategy and Content.
What is Richard Yao's email address?
Richard Yao's email address is ri****@****lab.com
What is Richard Yao's direct phone number?
Richard Yao's direct phone number is +121288*****
What schools did Richard Yao attend?
Richard Yao attended New York University, Zhejiang Sci-Tech University.
What skills is Richard Yao known for?
Richard Yao has skills like Social Media Marketing, Social Media, Marketing Communications, New Media, Editing, Strategic Communications, Public Relations, Research, Copywriting, Publicity, Video, Advertising.
Who are Richard Yao's colleagues?
Richard Yao's colleagues are Ipg Labdemos, Research Admin, Joe Marsh, Ryan Miller, Jessica Mendez, Sharifah Nurshaera, Brandon Mccallister.
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Richard Yao
United States1yahoo.ca -
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2csuci.edu, nsc.edu -
1columbia-engineering.com
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