• Campaign Strategy and Proposal Development: Spearheaded and strategised 55 detailed influencer marketing campaigns, executing 25 and gaining valuable insights from 20 that were not realized. Notable campaigns include Samsung S21 Campaign, Amazfit Holi Campaign, Samsung Galaxy Tab S8 Twitter Campaign, and Tecno Spark 8T Campaign, collectively reaching 200 million+ users, generating 300 million+ impressions, and accruing over 15 million views.• Influencer Research and Partnership Management: Orchestrated partnerships with over 250 influencers for over 25 major campaigns, including Uber #SaferForEachOther Vaccine Rides Campaign, Yamaha Audio Wearables Campaign, and MTV Koala Challenge, negotiating contracts that resulted in 25-30% over-performance in reach and engagement. The campaigns garnered 12 million+ likes and achieved an average engagement rate of 6.5%.• Market Trend Analysis and Marketing Strategy Coordination: Improved strategies for NW18 #Mission Paani IM Campaign and NW18 - Never Have I Ever Campaign (Truecaller #CallItOut) by analysing industry trends and competitor activities. These campaigns generated over 10 million impressions and resulted in a significant increase in brand recall.• Cross-functional Collaboration: Collaborated with E-commerce and Performance Marketing teams to repurpose User Generated Content (UGC) from campaigns like #MissionPaaniPreamble Campaign (Network18) and Samsung Galaxy Tab S8 Twitter Campaign, resulting in a 20% increase in engagement across social media platforms, driving brand message consistency.• Performance Monitoring and Quality Assurance: Monitored influencer performance across all campaigns, generating weekly and monthly reports that provided actionable insights. These reports helped optimize influencer collaborations, leading to an increase of 15% in campaign effectiveness and ensuring high-quality content delivery throughout.

• Strategised and Executed Campaigns: Designed and executed influencer marketing strategies for Flipkart x Urbanic Campaign, Zee5 Campaign, and #AddSparkToYourFestivities (Tecno Spark Go Diwali AR Filter Campaign), reaching over 50 million users. These campaigns collectively generated over 100,000 interactions and over 1 million views.• Influencer Relations: Partnered with 80+ influencers for campaigns such as Josh Spark 8T Dance Hashtag Challenge Campaign, Shopsy by Flipkart #HotDealsDay Campaign, and #FullyFaltooNFTDrop Campaign, leading to over 5 million views, 700,000+ engagements, and enhancing brand credibility across key demographic audiences.• Content Creation and Ongoing Content Development: Created compelling content for the Amazfit #ABetterU Campaign and #SanjeevaniTheJourney Campaign (Network18), producing 400+ pieces of content that generated over 7 million impressions and 2.5 million views. Tailored messaging led to a 10% improvement in user engagement compared to previous campaigns.• Creative Innovation: Pioneered fresh promotional strategies for campaigns like Amazfit #WhatLiesAhead Influencer Campaign, resulting in a 25% higher engagement rate compared to industry benchmarks, achieving 5 million+ total impressions and significantly improving the brand's visibility.• Market Trends Awareness: Seamlessly integrated cutting-edge trends, influencers, and new technologies, contributing to innovative campaigns such as Zee5 Campaign and #AddSparkToYourFestivities Campaign, which collectively gained over 8 million views and helped position the brand at the forefront of the digital marketing landscape.

• Authored 54 SEO-Optimized Articles: Wrote 54 SEO-optimized articles on mobile games, including guides, cheat codes, first impressions, tips and tricks, and game reviews, which collectively garnered 1,971 shares and attracted over 192,830 views.• Content Development: Developed a wide range of content covering all aspects of gaming, significantly enhancing the site's visibility and driving reader engagement through articles with high interaction rates.• Content Integrity: Ensured the creation of plagiarism-free, ethically sourced content, adhering to white hat SEO practices to maintain content integrity and boost search engine rankings.• Content Design Oversight: Oversaw article and content design, aligning visual elements with written content to improve reader experience and drive deeper engagement across the platform.• Performance Metrics: Articles helped improve website reach and influence within the gaming community, contributing to sustained reader engagement over time.