Over 25 years of data-based marketing experience helping a variety of direct marketers to leverage their own internal databases and also external sources to profitably identify new customers as well as to maximize the lifetime value of their existing customers. Have worked with a diverse account base in the U.S. and internationally having served many Business-to-Business and Business-to-Consumer accounts in financial services, technology, business and consumer catalogs, seminars, telecommunications, publishing, insurance and travel. • Lengthy experience in new business development; managing, building and growing client relationships; building account teams to service these accounts; extensive industry participation at conferences and seminars; and have built a large network within the larger direct marketing industry. • Have also worked collaboratively with a wide variety of advertising and consulting agencies in support of their clients. • Areas of significant expertise include: new customer acquisition; database marketing; customer retention; campaign results analysis; targeting segmentation; CRM hygiene; media research for postal, social, email and multi-channel customer acquisition efforts; demand and lead generation; data analytics; data profiling and enhancements; modeling; establishing brand and generating return on marketing spend. • My consultative and objective approach with clients insures that only the best data solutions and methodologies are recommended based on a client’s unique marketing objectives.