Richard Harvey Email & Phone Number

Dallas, Texas, United States

Dallas, Tx, Us

Providing Strategic Marketing and Digital Media Account Management services to new and established media clients while integrating Media Planning, Implementation and Research functions.

Dallas, Tx, Us

Directed Brand Marketing while driving Top-of-Funnel and Loyal Marketing efforts for The Dallas Morning News and DallasNews Corporation.

Addison, Texas, Us

Advanced the National Paid Media consumer strategies and investments across Video and Digital platforms for Wingstop and consulted on Local and International Paid Media consumer strategies.

New York, Ny, Us

•Guided the Strategy team in the Dallas Office for McDonald's Local Co-Op business on 7 of their 56 domestic business units.•Restructured team to provide coverage of 6 shared and dedicated disciplines across multiple geographies and agencies.•Developed and executed 7 individual Media Budgets between $2MM - $7MM, inclusive of agency fee and incentive plan, on a yearly basis.

Dallas, Tx, Us

•Directed Total Market & Multicultural customer Media Strategy and Investment for Southwest Airlines while participating in New Business opportunities.•Applied Southwest's Customer Targeting via 1st Party and 3rd Party data for Digital and Offline media planning in 2016 and 2017.

Chicago, Il, Us

• Managing and mentoring a team of 15+ media buying, analytics and ad operations specialists across Digital, Video, Publishing and Audio contacts on the various CPG categories.• Proactively engaging clients and media partners while supervising day-to-day activities and client investments in market.

Chicago, Il, Us

•Managed Total Market Strategic Planning on the Boost and Virgin pre-paid brands.•Operated as the Multicultural Strategic Planning Center of Excellence across the entire Sprint portfolio for all pre-paid and post-paid brands.

Chicago, Il, Us

Guided strategic planning for TeamSprint on the Boost and Virgin brands.

Chicago, Il, Us

Worked as an Associate Media Director in charge of strategic and tactical offline and online communication with the African American, Asian American, and Hispanic consumer segments.

Oakland, California, Us

• Developed African American media strategies and initiated partnership negotiations for national and local objectives across Television, Digital, Radio, and Print media of U.S. Army, Procter & Gamble, General Motors, Coors, Coke and Pfizer.• Oversaw the Media department in Chicago satellite office and provided expertise on New Business pitches, contributing to a 26% win-rate (87 index vs. Industry Avg.).

Chicago, Il, Us

•Organized integrated strategic and tactical media campaigns for Sara Lee’s Food and Beverage brands (Jimmy Dean, Ball Park, and Senseo) locally and nationally across Television, Radio, Print and Digital media.•Supervised the strategic media campaigns for Miller Beer’s Non-Trademark Brands (Foster’s, Pilsner Urquell, Peroni, and Icehouse) locally and nationally across Television, Digital, Out-of-Home, Radio, and Print media.•Negotiated Upfront, Scatter and multi-year national Television media deals for Canon, Morgan Stanley, Oracle and other agency clients with TV budgets between $35 and $60 million

Education record

Bachelor Of Arts (B.A.), Business, Management, Marketing, And Related Support Services

Education record