Richard M. Email & Phone Number

East Grinstead

London

TDA Capital is a group of companies covering Hotels, and Jewellery. The hotel business was previously known as Royal Demeure hotels and has six 4-5 star hotels in Italy. Responsible for the digital strategy, including customer acquisition, product development and online revenue streams for the hotels. Managing three separate teams: E-commerce, Revenue management and a Contact centre.Key Responsibilities:• Ownership of Website and UX, to ensure best customer… Show more TDA Capital is a group of companies covering Hotels, and Jewellery. The hotel business was previously known as Royal Demeure hotels and has six 4-5 star hotels in Italy. Responsible for the digital strategy, including customer acquisition, product development and online revenue streams for the hotels. Managing three separate teams: E-commerce, Revenue management and a Contact centre.Key Responsibilities:• Ownership of Website and UX, to ensure best customer experience• Digital strategy and marketing plan, covering online partnerships to digital marketing• UK call centre, team of 8 • Online marketing team of 3 direct reports and 6 indirect.• Revenue management team of 2• Managed all 3rd party distribution channels• System interfaces, including Salesforce, Synxis, Trust, Opera etc.• CRM, all related functions and customer interactionsKey Achievements: • Launch of new website within budget, fully optimised with a 30% increase in organic traffic• SEM brought in house reducing PPC management costs• Introduction of affiliate program, to reduce reliance on 3rd • party distribution• ROI of 35:1 on key terms and an increase in AOV of 40%• Transfer of call centre from Italy to the UK reducing the business cost by 50%• Opera implementation as well as two way interfaces into Trust and Synxis.• Setup of Salesforces for sales teams increasing lead conversions by 25% Show less

London, United Kingdom

Revenue and e-Commerce consultancy for small companies in the hospitality and leisure industry

London

Dorchester Collection is a group of nine iconic luxury hotels and restaurants in keys cities around the world: The Dorchester, The Beverly Hills Hotel, Plaza Athenee, Le Meurice, Principe di Savoia, Hotel Bel-Air, Coworth Park, 45 Park Lane, Le Richemond, Eden Rome (The New York Palace), with a turnover of £300 million+ and weekly web traffic of 90K+ unique visitors Responsible for the groups worldwide digital strategy across all digital channelsKey Responsibilities:•… Show more Dorchester Collection is a group of nine iconic luxury hotels and restaurants in keys cities around the world: The Dorchester, The Beverly Hills Hotel, Plaza Athenee, Le Meurice, Principe di Savoia, Hotel Bel-Air, Coworth Park, 45 Park Lane, Le Richemond, Eden Rome (The New York Palace), with a turnover of £300 million+ and weekly web traffic of 90K+ unique visitors Responsible for the groups worldwide digital strategy across all digital channelsKey Responsibilities:• Ownership of Website and UX, to ensure best customer experience• Digital strategy and marketing plan, covering online partnerships to digital marketing• 3rd party distribution channels, • Team of 4 direct reports and 9 indirect• Digital marketing budget of £720kKey Achievements: • Launch of new websites 2008 and 2013 both within budget• Website traffic increased by 30%• Introduction of Multilanguage support across all sites to increase site exposure• Launch of IOS and Android app, supporting VR• Launch of bespoke IBE/Trust and Synxis IBE’s leading to an increase in conversions• SEM taken in house, reducing costs by 40%, Conversions increased by 15%• Centralised website under one domain in increase brand exposure• Various micro sites to support business demands• Introduction of social media from conception as well as integration into the websites• Managing the online marketing for China Tang• Introduction of online shop• Introduction online voucher sales Show less

London, United Kingdom

Maybourne hotel group formally known as the Savoy Group is a group of iconic luxury hotels in London (Claridges, The Connaught and The Berkley, and previously the Savoy) Responsible for the digital strategy and online marketingKey Responsibilities:• Ownership of Website and UX, to ensure best customer experience• Digital strategy and marketing plan, covering online partnerships to digital marketing• All GDS marketing• Digital marketing budget of… Show more Maybourne hotel group formally known as the Savoy Group is a group of iconic luxury hotels in London (Claridges, The Connaught and The Berkley, and previously the Savoy) Responsible for the digital strategy and online marketingKey Responsibilities:• Ownership of Website and UX, to ensure best customer experience• Digital strategy and marketing plan, covering online partnerships to digital marketing• All GDS marketing• Digital marketing budget of £350k• All email marketingKey Achievements: • Launch of a new websites, strengthening the brand and increasing organic traffic• Launch of new IBE 2007, increasing average order value and conversion rates• Introduction of structured CRM campaigns leading to an increase of return traffic• Full restructure of online marketing campaigns to maximise spend• Introduction of online shop Show less

Gatwick And Warrington

Air Miles was a subsidiary of British Airways, but the airline also operated a different scheme for its frequent flyers called BA Miles. Airmiles had an active membership of 8 million. Responsible for all product loads and capacity across the groupKey Responsibilities:• Product loading of all Airmiles products• Capacity checks for all offers on a proactive basis• Team of 13 reports over two sites, including creation of a new team Key Achievements:… Show more Air Miles was a subsidiary of British Airways, but the airline also operated a different scheme for its frequent flyers called BA Miles. Airmiles had an active membership of 8 million. Responsible for all product loads and capacity across the groupKey Responsibilities:• Product loading of all Airmiles products• Capacity checks for all offers on a proactive basis• Team of 13 reports over two sites, including creation of a new team Key Achievements: • Reduced loading times and accuracy by team restructure• Identified a need for a new team to maximise product sales• Implemented application to allow Call centre to communicate with the loading teams• Wrote and Implemented a best buy application to assists with Pricing for CRM• Part of the team defining the booking experience and process for Airmiles reservations Show less

London And York

Best Western UK is the largest independently owned and managed hotel chain in Great Britain and the Channel Islands with over 280 two, three and four star properties. Best Western GB provides sales, revenue and marketing services to all of its member hotels. Best Western Hotels GB is the international trading name of Interchange and Consort Hotels Limited.Responsible for all products loads for the UK.Key Responsibilities:• Responsible for all product loads for Best… Show more Best Western UK is the largest independently owned and managed hotel chain in Great Britain and the Channel Islands with over 280 two, three and four star properties. Best Western GB provides sales, revenue and marketing services to all of its member hotels. Best Western Hotels GB is the international trading name of Interchange and Consort Hotels Limited.Responsible for all products loads for the UK.Key Responsibilities:• Responsible for all product loads for Best Western UK• Team of 6 reportsKey Achievements: • Wrote and Implemented an automatic rate trawl application leading to reduced loading times/accuracy• Rate loading achieved within agreed times and most cases in a shorter period• Transfer of product from Consort hotels to Best Western seamlessly Show less

Nice Area, France

The company is structured around two areas: its global distribution system and its IT Solutions business area. Acting as an international network, Amadeus provides search, pricing, booking, ticketing and other processing services in real-time to travel providers and travel agencies through its Amadeus CRS distribution business area. Through its IT Solutions business area, it also offers travel companies software systems which automate processes such as reservations, inventory management and… Show more The company is structured around two areas: its global distribution system and its IT Solutions business area. Acting as an international network, Amadeus provides search, pricing, booking, ticketing and other processing services in real-time to travel providers and travel agencies through its Amadeus CRS distribution business area. Through its IT Solutions business area, it also offers travel companies software systems which automate processes such as reservations, inventory management and departure control.Based in Nice, part of a team of 4 responsible for airline schedule loads and loyalty databases Show less