As the Director, Program Management of Delivery Operations at Razorfish, I am entrusted with spearheading resource optimization strategies within a dynamically changing business environment. My role revolves around creating, optimizing, and safeguarding resources to accelerate business growth while mitigating risks. Lead the management of agency resources with a focus on neutrality, confidentiality, and discretion, overseeing resource requests, allocation risks, and historical assignment grids.Collaborate with the data-insights team to advise on automated report builds and UX/UI improvements, enhancing resource planning efficiency.Implement allocation heat mapping strategies for real-time review of variance and impact on scope of work vs. resourcing, ensuring optimal resource utilization.Provide mentorship and guidance to direct reports, ensuring alignment with department and agency goals while fostering a collaborative and high-performing work culture.Act as a trusted advisor with connectivity to C-level and Client Operations Group, facilitating crucial communication and strategic decision-making. Prepare and communicated reports, offering in-depth analysis and actionable insights to various stakeholders, optimizing resource allocation and profitability forecasting.My expertise in end-to-end advertising campaign development, creative resourcing, and in-market execution has been pivotal in driving the agency's success, and I am committed to furthering the organization's mission through innovative resource management strategies.

Lead the delivery team on the Verizon Wireless CRM business. Direct a cross-functional team to deliver complex large-scale program engagements, aligning with client vision and roadmap.• Managed client expectations through continuous communication and progress reporting, allowing for continuous business retention and a robust referral pipeline.• Cultivate executive relationships to foster continuous success and client satisfaction.• Delivered decision-making initiatives within business drivers, scope, time, cost and quality, matching scope of work and client goals.• Developed change management across B2C and B2B digital CRM business.• Demonstrated expertise in leading large teams, managing complex budgets and developing innovative strategies. • Identified and resolved project issues to ensure optimal program performance.• Created and maintained detailed project plans to ensure timely delivery of projects. • Optimized organizational processes and systems to ensure cost-effectiveness and agency.

Here I, oversaw the Samsung Mobile CRM business, including the launch of all new mobile devices and brand launches across Samsung Digital US Market.• Maintained accountability for annual digital budget of $40M. • Built a new localized digital team to support business in Los Angeles, New York, and Dallas/Plano areas.• Successfully managed the implementation of a new program which resulted in a 30% increase in customer satisfaction.• Developed and maintained program budgets, ensuring all projects remained within allocated funds.• Utilized strong interpersonal skills to lead team meetings and build relationships with key stakeholders.• Engaged in executive and timely communication with clients and team members to ensure successful program outcomes.• Drafted and implemented program policies and procedures to ensure program standards were maintained.• Conducted regular program reviews to identify and address areas of improvement.• Developed and executed strategies to meet program objectives and ensure customer satisfaction.

In this role I Drove best-in-class mobile digital CRM marketing programs, facilitating GTM product launch and eCRM programs driving sales, growth, loyalty, and customer satisfaction.• Improved team organization, efficiency, and health of assigned programs and projects.• Established clear channels of communication with senior client partners in marketing, technical teams, as well as integrated internal teams to outline solutions and business requirements.• Demonstrated expertise in leading large teams, managing complex budgets and developing innovative strategies.• Established and maintained relationships with key internal and external stakeholders.• Led cross-functional teams to successfully complete projects on time and within budget.• Optimized organizational processes and systems to ensure cost-effectiveness and efficiency.• Identified and resolved project issues to ensure optimal program performance.• Implemented quality assurance and control procedures to ensure projects met standards.• Monitored and tracked progress of projects to ensure timely completion.

Here, I Managed daily strategic and tactical planning for digital delivery teams on client engagements. Led full project lifecycle, ensuring client satisfaction, delivery, financial reporting, and team development.• Researched prior campaign executions, client use cases, systems involved, defects, and results to innovate process improvements and lessons learned in new campaign delivery.• Maximized individual results through training and professional growth initiatives.• Leveraged Agile, Waterfall, and Scrum methodologies in campaign execution, driving efficiencies and internal controls.• Experienced in financial analysis, budgeting, and forecasting.• Developed and implemented an effective project management methodology to ensure successful execution of all projects.• Collaborated with cross-functional teams to coordinate project objectives, timelines, and resources.• Monitored and reported project progress to stakeholders, providing updates on key milestones, tasks, and risks.

In this role, I directed Starwood Hotels and Resorts SPG Digital Loyalty, Partnership and Marketing applications, Branded Websites, Mobile Application, and API's using Agile and Waterfall methodology. • Appointed Scrum Master for SPG technical functional pillar and oversaw direct reports in execution of enhancements and deliverables.• Developed, maintained, and tracked team metrics to measure their performance.• Created and managed sprint and release schedules to ensure on-time delivery.• Ensured adherence to Agile methodologies, including Scrum and Kanban.• Evaluated process improvements and integrated agile or iterative processes to ensure efficacy.• Coached team members to ensure their understanding of Scrum principles and practices.• Established project planning and scope, including resource allocation needed for SPG Digital project to be technically developed and introduced into market with stakeholder approval.