Rich Sobel is the CEO of Marcato Solutions, a boutique consultancy that has worked with numerous brands, publishers, and platforms to accelerate their digital transformation efforts with improved automation, better technology partners, a more strategic approach to data, and change management.Before building his own consulting practice, Rich was the SVP of Precision Solutions & Partnership at Publicis Media where he managed all ad tech relationships for the holding company and helped brand marketer clients on programmatic media buying. At PubMatic as Senior Director of Account Management & Platform Solutions, Rich spearheaded the development of a successful consulting practice and in 2012 drove the strategy of what became header buying. Prior to PubMatic, Rich worked at Time Inc. as the Director of Business Development & Revenue Management where he helped develop the early foundations for the industry’s programmatic marketing practices and drove strategy for the private marketplace before it became an industry standard.When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community. You can also find him navigating the soundwaves of various podcasts and talk shows, offering industry insights as well as personal and professional anecdotes.Rich holds his Bachelor of Arts in English and American Literature from Brandeis University in Waltham, MA.Specialties: Marketing & Business Transformation, Customer Data, Programmatic Advertising, Advertising & Marketing Technologies, Partnerships, Digital Growth, Customer Success