Richard Astley Email & Phone Number

178 Wardour St, London W1F 8Fy

Leading Activision Blizzard’s relationship with the WPP network in EMEA and APAC across media and commercial partnerships.

178 Wardour Street, London W1F 8Fy

Leading Activision Blizzard’s media sales team across Group M agencies in EMEA and APAC

178 Wardour Street, London W1F 8Fy

My role is to generate and facilitate demand for Activision Blizzard’s programmatic products from buyers at agency trading desks and DSPs in EMEA. Mobile solutions on King are our first offering to market with other Activision and Blizzard launches to come.

71-91 Aldwych, London Wc2B 4Hn

I started this role at StickyADS.tv which was acquired by FreeWheel, a Comcast company, in May 2016 and officially became FreeWheel from 1st January 2017.FreeWheel powers programmatic trading of multi-screen online video inventory for premium media owners across the globe. Utilising the world's largest number of server to server connections with DSPs, our SSP maximises yield via simultaneous auctions between multiple demand sources. Built for the ground up for broadcasters, we have… Show more I started this role at StickyADS.tv which was acquired by FreeWheel, a Comcast company, in May 2016 and officially became FreeWheel from 1st January 2017.FreeWheel powers programmatic trading of multi-screen online video inventory for premium media owners across the globe. Utilising the world's largest number of server to server connections with DSPs, our SSP maximises yield via simultaneous auctions between multiple demand sources. Built for the ground up for broadcasters, we have access to 50% of the broadcast audience in Europe.I am responsible for facilitating demand from buyers in the UK for online video inventory from over 150 countries. My clients are the leading media agencies, DSPs and trading desks in London including Xaxis, Accuen, Mediacom, Mindshare, DBM, Videology, Amnet, Affiperf, Infectious, The Trade Desk, The Exchange Lab and more. Show less

17 Hanover Square, London W1S 1Bn

Magnetic is fully programmatic intent targeting. We combine the efficiency and performance of search targeting with the impact, creativity and reach of display which makes us the leading branding and prospecting partner for brands from a wide range of verticals.Launched in Europe in 2014 following six years of success in the US, only Magnetic has access to the largest source of search intent data and the technology to combine it with on-site behaviors, dynamic creative and cross device… Show more Magnetic is fully programmatic intent targeting. We combine the efficiency and performance of search targeting with the impact, creativity and reach of display which makes us the leading branding and prospecting partner for brands from a wide range of verticals.Launched in Europe in 2014 following six years of success in the US, only Magnetic has access to the largest source of search intent data and the technology to combine it with on-site behaviors, dynamic creative and cross device targeting.My role was to maximise revenue from leading media agencies including the Aegis and Omnicom groups. I was the highest revenue generator in the UK during my time at Magnetic, having sourced and executed a trade deal with Aegis and new business from several media agencies that had not traded with Magnetic before. Show less

Noah'S Yard, 10 York Way, London N1 9Aa

Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.I am responsible for new business and managing accounts for Videology… Show more Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.I am responsible for new business and managing accounts for Videology Managed Services across Aegis, Havas and independent agencies. Show less

1 Neal St, London Wc2H 9Ql

After nearly four years agency side, I returned to display sales with Mediasyndicator, which was a digital sales agency that provided advertisers access to passionate, loyal and engaged audiences across best-of-breed digital properties.Our heritage lay in generating focused campaigns for the clients of London's leading digital media agencies through our vertical prowess.This was reflected in our sector-specific approach, out of which we built the number one digital buying point… Show more After nearly four years agency side, I returned to display sales with Mediasyndicator, which was a digital sales agency that provided advertisers access to passionate, loyal and engaged audiences across best-of-breed digital properties.Our heritage lay in generating focused campaigns for the clients of London's leading digital media agencies through our vertical prowess.This was reflected in our sector-specific approach, out of which we built the number one digital buying point for sport in the UK (Comscore, 2013) Sportsyndicator, the UK’s number one technology media property (Comscore, 2013) Techsyndicator and the industry’s fastest growing automotive division, Autosyndicator. After exponentially growing business from Mediacom, Maxus and M4C, I was made responsible for repping all Group M agencies and was the highest revenue generator in the financial year 2012/13 with over £500,000 billed. I moved to Brave Bison (then called Rightster) when Mediasyndicator was bought by them in August 2013, working in the same role but over VOD as well as display.Brave Bison operates and manages the world’s fastest growing digital distribution, marketing and monetisation network, connecting global media rights owners, on-line video publishers and media agencies, providing the visibility and control required to optimise the commercial value of on-line video Show less

146 Brick Lane, London, E1 6Ru

After two years in SEO, I joined the social media & digital PR team at LBi in September 2009 and playing an integral role in developing LBi's offering in that channel into 2010. From August 2010, following their merger with LBi, I also worked closely with the Bigmouthmedia social media & digital PR team on various Bigmouthmedia clients at their offices in both London and Edinburgh.Role included:Developing strategies that deliver clients' social media & digital PR… Show more After two years in SEO, I joined the social media & digital PR team at LBi in September 2009 and playing an integral role in developing LBi's offering in that channel into 2010. From August 2010, following their merger with LBi, I also worked closely with the Bigmouthmedia social media & digital PR team on various Bigmouthmedia clients at their offices in both London and Edinburgh.Role included:Developing strategies that deliver clients' social media & digital PR objectives and support other digital channels including natural search, paid search, display & affiliate marketing as well as the client's owned media. Providing consultancy on the optimal use of social media channels including Facebook, Twitter, YouTube and Flickr as well as internal and external blogging.Driving new business by contributing to pitches and developing relationships with clients as well as bloggers, other media owners and partner agencies.Social media & digital PR clients included: Barclays, Nokia, British Red Cross, Glenfiddich, Oxfam GB, Volkswagen, Food Standards Agency, Sky Sports and Npower. Show less

146 Brick Lane, London E1 6Ru

I moved from selling display into SEO in order to broaden my experience in digital marketing.The SEO Account Manager role involved: Developing SEO strategy and reviewing agreed KPIs utilising data from site analytics, Google AdWords, Google Insights and available paid search reporting as well as offline influences that stimulate user behaviourCo-ordinating with link cultivation team to deliver & implement recommendations from keyword & content analyses that support… Show more I moved from selling display into SEO in order to broaden my experience in digital marketing.The SEO Account Manager role involved: Developing SEO strategy and reviewing agreed KPIs utilising data from site analytics, Google AdWords, Google Insights and available paid search reporting as well as offline influences that stimulate user behaviourCo-ordinating with link cultivation team to deliver & implement recommendations from keyword & content analyses that support inbound link strategy against agreed KPIs. Co-ordinating with technical SEO team to deliver & implement recommendations from site architecture optimisation, driving search performance against agreed KPIs.Clients included: Citroen, Oxfam GB, Marks & Spencer, HSBC, Talk Talk, BT, RBS, Bentley, Audi, Coutts and Volkswagen Commercial Vehicles Show less

2 Balcombe Street, London Nw1 6Nw

Account manager on Future’s inaugural digital agency team driving revenue via display solutions with media agencies in London.Consistenly met and succeeded revenue targets, both personally and as part of a team.Websites on the Future network include: Total Film, T3, CVG, Tech Radar, Bike Radar, Games Radar, Metal Hammer.Agencies managed include: i-Level, Profero, Initiative, OMD, Mediacom, MEC Interaction, Vizeum, Media Contacts.Clients include: Apple, Orange… Show more Account manager on Future’s inaugural digital agency team driving revenue via display solutions with media agencies in London.Consistenly met and succeeded revenue targets, both personally and as part of a team.Websites on the Future network include: Total Film, T3, CVG, Tech Radar, Bike Radar, Games Radar, Metal Hammer.Agencies managed include: i-Level, Profero, Initiative, OMD, Mediacom, MEC Interaction, Vizeum, Media Contacts.Clients include: Apple, Orange, COI, Sky, Eidos, Sony, Universal Pictures, Nintendo, Channel 4, Coca-Cola, Samsung, Nikon. Show less

Kings Reach Tower, Stamford Street, London Se1 9Ls

Selling classified print advertising solutions across a variety of market leading titles such as Horse & Hound, Country Life, Yachting World and Motor Boat & Yachting to foreign and domestic clients.Consistenly met and succeeded revenue targets, both personally and as part of a team.Supervision of publishing deadlines, both monthly and weekly, across four titles. Liasion with the ad production, editorial and marketing teams.Promoted to Senior Sales Executive, May… Show more Selling classified print advertising solutions across a variety of market leading titles such as Horse & Hound, Country Life, Yachting World and Motor Boat & Yachting to foreign and domestic clients.Consistenly met and succeeded revenue targets, both personally and as part of a team.Supervision of publishing deadlines, both monthly and weekly, across four titles. Liasion with the ad production, editorial and marketing teams.Promoted to Senior Sales Executive, May 2004.Team Leader on the Country team from November 2004. Show less

Bachelor Of Arts (B.A.), Media And Society, 2:1

A-Levels

Education record