Richard Atkinson Email & Phone Number

York, United Kingdom

Uk

As Head of Group Digital Business Development, I was responsible for driving growth through the introduction of Digital Solutions to existing clients and also New Business. With 13 sites across Europe and Africa, my initial focus was to educate the Miller business, in particular their sales staff, covering the approach of driving added value through leverage of the initial Artwork data. This included copy collection, 3D Imagery, Animation Movies, Augmented Reality, Virtual Reality. In parallel to this, I successfully converted multiple global brands for the UK team, where I played a major role in developing the Group Digital Centre of Excellence.

Hull

Delivering global solutions for both Artwork Management and E-Commerce with FMCG businesses. Improving speed to market, reducing cost association and simplifying supply chain are all key benefits whilst providing complete global brand consistency. Focussing on leveraging the artwork data across multiple marketing communication strategies and digital channels, resulting in the formation of strategic global partnerships. Understanding my potential partners needs, challenges and recognising opportunities allow me to create bespoke solutions to drive market advantage, whilst also introducing industry leading innovations. In addition to New Business Development, I also manage the leverage and growth opportunities within our current client base. Vast experience in added value services including 3D Digital Images and Packaging Mock-Ups enable me to strategically integrate these additions into our partners processes.

Hull, United Kingdom

My main role was the management of key accounts such as BP Chemicals, Total, Novartis, Mccains Foods, exceeding all targets year on year. Additional responsibilities not only included the Tubular Products Management for Aalco but also the training of new starters to prepare them to be successful in an incredibly fast, demanding and very exciting sales environment.