Data Platform

Managed program team to expand partner platform to all developer partners and build a viable 3rd party service marketplace. • Led the organization’s hiring and onboarding to expand platform workforce by 10.• Collaborated across product, eng, and marketing to create a unified strategy and platform roadmap for API access and business support to all messaging, measurement, creative tech, and AI automation partners.• Spearheaded Meta’s most successful 3rd party service marketplace, enabling XX’Ks of organizations with $XXX’M in Meta funding to connect and onboard with qualified marketing or creative partners, reaching billions of Meta users on topics of COVID-19 safety and other social issues.• Meta lead for partner monitoring and compliance, launched a review system with 500 independent criteria checks for all Meta partners, reducing time to identify and surface compliance issues from weeks to minutes.

Created Meta’s partner products platform which provides online tools, services, and incentive programs for Meta’s largest third-party ecosystem (think: partner business suite and deal desk).• Identified key market opportunities and optimal internal development strategy for allocating investment across 10 cross-functional teams, enabling an MVP launch within 3 months and GA launch to 46 global markets within 2 years.• Reported to Partner Products director and interim PM team manager to ensure platform launch and global expansion.• Led 40 global cross-functional leads across eng, strategy, ops, and marketing to build 30 platform features and solutions.• Determined with Data Science platform success metrics to achieve 56% weekly active business and incremental revenue lift of 10%, $X'B in annual revenue.

Product acquisition and retention lead for a $20M enterprise commerce analytics (think: Google Analytics for retail on steroids).• Accelerated analytics product from beta to $2M within the first year and maintained 90% retention rate.• Managed product onboarding and analyst team to build robust sales support, training, and impact measurements.• Led 10 person development team on new features which 2x engagement and improved pilot conversion by 88%.• Developed MVP for a marketing analytics module to expand addressable market by $500M

Product and engagement manager for our SEO product. Defined customer product requirements and ensured pilot conversion and long-term renewal of mid-west customers. Measured value of product releases by defining and analyzing sitewide control analysis to determine uplift.Developed product strategy and operated with team of developers to define product requirements, assess release readiness, and perform UX testing for an emerging paid search landing page optimization product.

Internet marketing and consulting for small/medium businesses. Created and designed an eCommerce platform for goods from third world countries. Received the support of fair trade organizations and secured initial funding for prototype development.

Managed AdSense accounts driving over $10M in quarterly revenue and exceeded targets by 15% ($300K). High performance rating for four straight quarters. Spearheaded global revenue initiative to provide UX expertise to strategic partners. Wrote Principles of UX distributed in marketing publications to publishers globally. Trained local and global partner managers on design basics, UX principles, and Adobe design software.

Managed workflow and engagement for 60 AdWords clients driving over $8M in quarterly spend. Exceeded revenue target by 13% ($114K) in Q4 and by 10% in Q1. Sold new product opportunities to Senior Executives and optimized over 100 AdWords accounts in search, display, mobile, and video advertising. Certified in Google AdWords and AdSense

Provided financial audit services to clients worth over $100M in the consumer and B2B goods industry. Tested the reliability of reported multi-million dollar financial accounts, requiring complex Excel modeling, in-depth analysis, and thorough communication of assessment reached.

Prepared and analyzed daily profit and loss reports for GS Bank, assisted in the preparation of GS Bank’s Q2 financial report, wrote procedures for preparing essential reports on income and asset balances.

Conducted preliminary and secondary research (Jun - Aug 2008 / Apr - May 2009) on the Micro-franchise Development Initiative by interviewing over 100 small business owners in over 20 cities in Guatemala. Presented research at the Micro-Development Conference to over 200 professionals

Analyzed competition, drivers, and profitability for Dow to enter the fire-surfactant market. Provided strategic recommendations with profit estimates to Dow management