Richard Banfield

Richard Banfield Email and Phone Number

Product executive, advisor, author, artist & recovering CEO. @ Knapsack
Richard Banfield's Location
Sudbury, Massachusetts, United States, United States
About Richard Banfield

As a seasoned CEO and executive leader I act as the CXO to my clients. I provide coaching, strategic guidance and practical support to my client's C-suite. I’ve written several books on leadership. Most recently, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which I co-authored with Nate Walkingshaw and Martin Eriksson. I also authored Design Leadership, a guide for leaders of both design teams and design agencies/firms. My first book, Design Sprint: A Practical Guidebook for Building Great Digital Products, I co-authored with C.Todd Lombardo and Trace Wax. Each of these books has sold over 10,000 copies and have been translated into a dozen or more languages. Previous to my advisory work I was VP of Design Transformation at InVision, a Saas platform for designers and developers. My team was responsible for building practices and products to accelerating design maturity with our enterprise clients. My portfolio of digital maturity-focused solutions included the Design Maturity Assessment, InVision Learn, and The Design Leadership Forum. These three pillars supported our customer's digital transformation goals. My team also produced documentary films on how successful teams work together, notably the movies 'Squads' and 'Transformation by Design'.Before selling the company, I was CEO of Fresh Tilled Soil, a digital product design firm with over 700 client projects and voted Best Places to Work on several occasions. Our clients ranged from Fortune 500 and public companies like Intel, Microsoft, GE Healthcare, Walgreens and Time Warner Cable, to top brands like BWIN, Ritz-Carlton, NStar, Harvard University, MIT, Boston University, CSpace, Innosight.Prior to Fresh Tilled Soil, I was a cofounder of Acceleration, now a WPP company. My life has been a seriously colorful experience. Some of the highlights include being an officer in the South African Defense Force and working as a dive-master on the remote archipelago of the Islamic Republic of the Comoros. I've been fortunate enough to have been an investor in 21 startups. Some great, some not so much.

Richard Banfield's Current Company Details
Knapsack

Knapsack

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Product executive, advisor, author, artist & recovering CEO.
Richard Banfield Work Experience Details
  • Knapsack
    Vp Of Design Leadership
    Knapsack Jan 2024 - Present
    Portland, Or, Us
    Knapsack is a design system management platform built for the enterprise.
  • Maginative
    Managing Partner
    Maginative Dec 2021 - Present
    Miami, Fl, Us
    We are the leading AI literacy and insights platform, providing education, analysis, and community engagement that helps organizations realize the measurable value of AI investments while upholding ethical, sustainable practices. Maginative's vision is to empower businesses, governments, and individuals worldwide with the knowledge, confidence, and insight needed to harness AI’s potential responsibly and effectively.
  • Crystal Knows
    Advisor
    Crystal Knows Jan 2015 - Present
    Nashville, Tennessee, Us
  • Electives
    Electives Instructor
    Electives Jan 2024 - Present
    Boston, Massachusetts, Us
    Electives is an enterprise live learning platform that is helping people grow and connect by bringing the world’s experts – the known and the unknown – into their lives. https://www.app.electives.io/electives/preparing-for-lifelong-success-proven-strategies-for-turbocharging-your-personal-and-professional-growth
  • Pan-Mass Challenge
    Advisor
    Pan-Mass Challenge Feb 2023 - Present
    Needham, Ma, Us
  • Medusa Brewing Company
    Strategic Advisor
    Medusa Brewing Company Jan 2023 - Present
    Hudson, Ma, Us
  • Domestic Propaganda
    Chief Question Asker
    Domestic Propaganda Oct 2020 - Present
    Painter, printer, and experimental artist. My art thesis is that it is an illusion that we are separate. The seam between all living things is infinitesimally small. My work interrogates these false separations and asks questions of why we believe we are not connected. Political and economic systems benefit from dividing us, and separating us from nature. As my work evolves I hope to shine a light on this uncoupling.The Bloom Collection: My current collection pays homage to the idea of anti-fragility. My late wife, Kristy's struggle with cancer is a case of anti-fragility that's very close to home. Our experience with cancer is that it's a thief. It steals your time. It steals your connections to the things you love. It steals your sense of normalcy. It steals the opportunities to go out into the world and be with friends, or just spend time in nature. It makes you feel invisible. But behind this invisibility is a fighting spirit. A tireless desire to be seen and heard through the veil of the noise of the disease. I hope to capture that anti-fragility and resilience in my paintings. I'm also donating a portion of every sale to cancer research and care through the Pan-Mass Challenge. This organization connects my artwork to real improvements in cancer treatment.
  • Toucan
    Strategic Advisor
    Toucan Jan 2023 - Jan 2024
  • Jb Sales
    Strategic Advisor
    Jb Sales Jun 2021 - Dec 2023
    Boston, Ma, Us
  • Raven360
    Strategic Advisor
    Raven360 Jul 2022 - Dec 2022
    Marlborough, Massachusetts, Us
  • Invision
    Vp Of Design Transformation
    Invision Jul 2019 - Oct 2021
    New York, Ny, Us
  • Out Of Office Coworking
    Company Owner
    Out Of Office Coworking Sep 2018 - Jan 2021
    Hudson, Massachusetts, Us
  • Fresh Tilled Soil
    Ceo
    Fresh Tilled Soil Jan 2005 - Dec 2019
    Boston, Ma, Us
    In my time as CEO of Fresh Tilled Soil we've worked on over 700 website and digital product design projects. Although digital design doesn't really encompass all the strategic work that we put into designing a valuable user experience it is the easiest way to understand what we do. The company provides UX (experience design), digital product design, web design, and device specific user interface design a range of companies, from Fortune 50 to emerging entrepreneurial ventures. Clients include Intel, GE, FedEx, Microsoft, TripAdvisor, BBVA, LendingTree, Keurig, SVB, EnerNOC, Constant Contact, Harvard Vanguard, Blue Cross Blue Shield, MassPort, Rethink Robotics, MIT, Harvard University, Boston University, Cornell, Mount Holyoke College, Ritz-Carlton, Hubspot, TEDMED, The Hawn Foundation and many more. Together with Nate Walkingshaw and Martin Eriksson, we published the best selling book Product Leadership: How Top Product Managers Create and Launch Successful Products (published by O'Reilly Media). Available on Amazon.
  • Velir
    Advisor
    Velir Feb 2015 - Dec 2018
    Somerville, Ma, Us
  • Mergeable
    Advisor
    Mergeable Sep 2017 - Jun 2018
  • Startup Institute
    Advisor & Instructor
    Startup Institute Sep 2012 - Jan 2015
    Boston, Ma, Us
  • Blueprint Health Llc
    Mentor
    Blueprint Health Llc May 2011 - Dec 2014
  • Tedxbeaconstreet
    Curator
    Tedxbeaconstreet May 2012 - Oct 2013
  • Masschallenge
    Mentor
    Masschallenge Jun 2011 - Dec 2011
    Boston, Massachusetts, Us
  • Data Design Diabetes
    Mentor
    Data Design Diabetes Jul 2011 - Oct 2011
  • Tedxboston
    Steering Committee Member
    Tedxboston Jan 2011 - Sep 2011
  • Web-O-Matic
    Co-Founder
    Web-O-Matic Oct 2009 - Jul 2011
  • Spidersplat Consulting Inc.
    Vp Of Marketing
    Spidersplat Consulting Inc. Jul 2005 - Mar 2006
    Us
    Interim position directing business development and marketing for fast growing search engine optimization and marketing business. SpiderSplat Consulting has been an innovator in the SEO/M space with dozens of satisfied customers to prove it.
  • Udesignweprint.Com
    Partner + Director Business Development
    Udesignweprint.Com Nov 2003 - Jan 2005
    Planning and directing all aspects of UDWP’s business development policies, objectives, and initiatives. Responsibility for developing new market initiatives, assessing new markets, and analyzing business opportunities; duties include managing SEO programs, directing emarketing campaigns and referral marketing initiativesConducting financial feasibility studies and developing proposals for new business opportunities. Also accountable for partnership initiatives and programs; duties include negotiating contracts, initiating proposals, and closing deals.
  • Ignition Technologies
    Founder + Chief Marketing Officer
    Ignition Technologies Jan 2001 - Sep 2002
    Co-founded and managed company, negotiated $1,8 million first client contract and several others; developed and managed strategic marketing and communications including all collateral and website
  • Winwin Technologies
    Vp Web Channel
    Winwin Technologies Feb 2000 - Dec 2000
    Recruited to direct $7 million global marketing budget; managed client service and marketing teams in seven int’l offices; developed programs for three largest clients – MSN.co.uk, MSN.com and Excite@home
  • Acceleration
    Co-Founder
    Acceleration Feb 1998 - Mar 2000

Richard Banfield Skills

User Experience Entrepreneurship Start Ups Strategy User Interface Design Web Design Seo Management Online Marketing Business Development Digital Marketing Web Development Marketing Interaction Design Business Strategy Product Design Email Marketing Digital Strategy User Experience Design E Commerce Strategic Partnerships Web Application Design Leadership Wordpress Mobile Applications User Centered Design Web 2.0 Prototyping Information Architecture Google Analytics Web Project Management Venture Capital Creative Direction Web Analytics Sem Content Strategy Web Marketing Usability Program Management User Interface

Richard Banfield Education Details

  • University Of The Witwatersrand
    University Of The Witwatersrand
    Natural Sciences

Frequently Asked Questions about Richard Banfield

What company does Richard Banfield work for?

Richard Banfield works for Knapsack

What is Richard Banfield's role at the current company?

Richard Banfield's current role is Product executive, advisor, author, artist & recovering CEO..

What is Richard Banfield's email address?

Richard Banfield's email address is ri****@****lir.com

What is Richard Banfield's direct phone number?

Richard Banfield's direct phone number is +161795*****

What schools did Richard Banfield attend?

Richard Banfield attended University Of The Witwatersrand.

What are some of Richard Banfield's interests?

Richard Banfield has interest in Facebook, Product Marketing, Johannesburg, Business To Business, Boston, Marketing, Search Engine Optimization (Seo), Web Marketing, Search Engine Marketing, Viral Growth And Analytics.

What skills is Richard Banfield known for?

Richard Banfield has skills like User Experience, Entrepreneurship, Start Ups, Strategy, User Interface Design, Web Design, Seo, Management, Online Marketing, Business Development, Digital Marketing, Web Development.

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