Hybrid Cloud Provider of Unified Communications (UC) services based on Microsoft 365 incl. Teams and Skype for Business to enterprise organisations. Global service delivery model, deployed in three high availability regional locations - US, Europe (UK), and APAC, with more than 500,000 application users under management.Specialising in providing private cloud hosted and hybrid (public/private and on premises) solutions to enterprise organisations to enable the secure and predictable roll out of UC and enterprise voice services.Service Management, Systems Integration and Professional Services including Microsoft Exchange, Microsoft SharePoint, Microsoft Teams, Microsoft Skype for Business, Lync and voice integration and PBX replacement.Microsoft Gold Partner (Hosting, Messaging, Communications).Applicable has an incredibly talented team of more than 90 professionals, delivering outstanding service to enterprise UC customers.

Building commercial (predominantly SaaS) relationships with international organisations for Speechmatics.Speechmatics provides automatic speech recognition technologies. Speech recognition is one of the hardest challenges to solve due to the complexity of human speech, resulting in large memory footprints. Using neural networks with the latest developments from academia and industry, Speechmatics has developed cloud-based and real-time speech recognition technology – in many languages.

Field-based channel sales to more that 60 AV and Broadcast accounts across the UK and Nordics, representing the company’s vendor brands: NewTek, AJA, Gefen, Muxlab, Adder, SNS, Timecode Systems, BirdDog, Embrionix and Wowza.Specifically responsible for relationship with NewTek, US manufacturers of video production technology with specific emphasis on IP-based workflows.

SaaS e-learning business. Worked closely with channel reseller/referrals partners to train sales staff and marketing teams to position Emoquo in their existing portfolios offerings. This included XpertHR (part of Reed Business Information) and several HR consultancies around the country.

Startup hybrid SaaS/Hardware business operating in the video conferencing sector. BlinkPipe was room-based video conferencing hardware and cloud-based software vendor.The role involved identifying and winning both distribution and channel partners in the telecoms and IT sectors. BlinkPipe's distributors included Nimans and Exertis who, in partnership with BlinkPipe, supplied and supported channel partners across the UK.

• Strategic and management role, focusing on improvement of team sales processes and identification of new commercial opportunities in a rapidly changing marketplace.• Implemented Salesforce and managed its adoption by the sales and finance teams.• Negotiated and closed app promotion deals with app publishers such as ngmoco:) and Disney Mobile worth over $500,000 dollars.

Seconded on several placements across Europe, notably France, as part of the new store opening team. These involved training and mentoring of new teams (100+ staff) prior to store launches, and for the first few months of store operation.

*Championed Business to Business sales, supporting the business team - running related Business Consultations and training peers to understand and respond to business specific requirements.*Achieved highest individual sales figures in the UK for a 6-week period.

*Newly created role in the senior management team, reporting to Board. Responsible for over 35 members of staff in Telesales, Field Sales, Agency Sales, Customer Care, Marketing and Credit Vetting. *Drove performance improvement across departments, significantly increasing productivity.*Created and rolled out training processes to improve product familiarisation, and streamline processes.*Worked with design agencies to deliver marketing and advertising strategies.*Restructured, recruited and trained teams to support commercial processes.*Exceeded 12-month sales target in less than 7 months. *Increased sales conversion via website threefold.

*Operational management of the business whilst driving sales growth. P&L responsibility and controlled marketing and PR budgets.*Moved the company from exclusively bespoke development to a mixed strategy of bespoke and off-the-shelf products.*Improved communications with customers through regular account meetings, progress reports during development periods, and updates on products that would complement their existing portfolio.* Grew business by approximately 50% in 2004 and again in 2005.

*Managed the commercial team including telesales and account managers; setting and monitoring targets and leading commercial and product training.*Grew the client base through targeted telemarketing programmes and postal mailers into the construction, leisure/travel and education market sectors; leading to 130% achievement of targets in year one.*Customers included: Weetabix, TBI Group of Airport (London Luton, Belfast International, Cardiff, Stockholm Skavsta), Imperial War Museum

*Managed sales teams, setting targets and providing training and support materials.*Carried out market and competitor analysis, then localised product functionality, packaging and marketing for the UK markets, partnering with exam boards to ensure product met UK standards.*Developed and managed new channel distribution throughout Middle East, in particular Oman, Lebanon and Egypt, directly and via channel sales.*Oversaw all UK PR activity, including TV, obtaining regular editorial features in IT and educational press.