Richard Baron Email & Phone Number

Dynamic global marketing executive uniquely qualified with an in-depth knowledge of AI, marketing strategy, project management, SEO, paid search, ecommerce, digital analytics, client management, content marketing, data mining, digital transformation and conversion/retention marketing techniques. 16+ years of b2b and b2c digital experience, creating, managing, and implementing ecommerce and analytics projects for major brands in the healthcare, retail, service, credit card, technology and consumer product industries, including Prudential Investments, Scotts, NantHealth, NaviNet, Viceroy Hotels, Barclay Card US, Frontier Communications and many others. Digital marketing professional with a deep understanding of actionable digital strategies, customer engagement techniques, qualitative research, modeling, dashboards, conversion techniques, tagging, A/B testing, CRM, and content strategy. Software skills include Botify, Search Metrics, Ahrefs, Deep Crawl, Adobe Marketing Cloud, Adobe Analytics, Sales Force, Google Adwords, IBM TeaLeaf, Verint, Clickfox, and SQL queries. Senior level digital leader who excels at managing the expectations of the organization's digital marketing, sales, technology and business leaders. Proven at keeping divergent interests aligned, moving digital projects forward and delivering results that are on time and on or under budget with an ROI. Strategic Digital Initiatives and Analytics Expertise:• PPC • SEO Analysis/Implementation • Digital Analytics • Social Media • Project Management• Engagement/Conversion Campaigns • Strategic Online Partnerships • E-Mail Marketing/A-B Testing• Technical Audits • Data Mining• Adobe Omniture SiteCatalyst• Content Development/Schema • Pardot & Sales Force • New Product Launches • Content Development/Schema• Database Development • Backlink Campaigns • Webinars and Webcasts• Media Buying

Winterville, Nc, Us

Strategic, innovative senior marketing leader for NaviNet, one of the nation's top payer provider platforms, overseeing and executing all product and brand marketing, analytics and marketing communications. Drive lead generation developing and implementing strategic marketing plans encompassing digital marketing, acquisition techniques, CMS, SEO, PPC, content development, social, PR, trade shows (HIMSS, AHIP, Health 2.0), focus groups, targeted media, thought leadership, collateral, community outreach, direct mail materials, promotional videos. Senior-level experience with Sales Force, HubSpot and Marketo.

Quincy, Ma, Us

Founded new e-commerce apparel retail platform, implementing SEM and SEO, logistics, PPC, apparel loyalty club and organic search roll-out. Website design, landing page optimization, in-stream and banner advertising, and merchandise sales programs. Oversee site logistics. Merchandise cross-functional partnerships. Impact: Within months of launch, exceeded projections by 25%.

Pennsauken, New Jersey, Us

Led advertising and marketing department for this national multi-unit specialty apparel retailer with over 30 big box stores. Accountable for executing online and offline marketing plan and strategies, retail branding message, internet online site http://www.formanmills.com, digital ideas, PR, merchandise events, email campaigns, web branding, retail store marketing, including print inserts, broadcast TV, radio, & print, broadcast production, media planning, community outreach programs, and creative guerrilla marketing campaigns. Managed $5 million marketing and advertising budget and plan. Redesigned web site and expanded site presence. Created impactful, disruptive viral marketing campaigns. Impact: Turned around under-performing departments, making strong improvements on all key metrics within just 12 months.