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Richard Bates Email & Phone Number
SBFI Head of Category Expansion - Low and No Alcohol
at
SUNTORY BEVERAGE & FOOD EUROPE
1 work email found
@beamsuntory.com
1 phone found area 847
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
SBFI Head of Category Expansion - Low and No Alcohol
Location
Hurstpierpoint, England, United Kingdom
Company size
Who is Richard Bates? Overview
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Quick answer
Richard Bates is listed as SBFI Head of Category Expansion - Low and No Alcohol at SUNTORY BEVERAGE & FOOD EUROPE, a with 663 employees, based in Hurstpierpoint, England, United Kingdom. AeroLeads shows a work email signal at beamsuntory.com, phone signal with area code 847, and a matched LinkedIn profile for Richard Bates.
Richard Bates previously worked as Consumer Strategy and Innovation - Senior Director - Global Scotch, Irish Whiskey at Suntory Global Spirits and Consumer Strategy and Innovation - Senior Director - International at Beam Suntory. Richard Bates holds Ba, Geography from University Of Oxford.
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Email format at SUNTORY BEVERAGE & FOOD EUROPE
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{first}.{last}@beamsuntory.com
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Profile bio
About Richard Bates
I am a problem solver, innovator and team leader with over 20 years’ experience spanning a full range of brand and commercial challenges, and sectors (including: FMCG, Drinks, Financial Services, Pharmaceuticals, Automotive) in both the UK and many international markets. I have proven team leadership skills working across cultures and functions, re-organising, refocusing and enhancing teams’ performance through clear direction, one to one coaching, team building, collaboration and integration with other business functions.What sets me apart are clarity and authenticity. I have the ability to cut through complex problems and information to define a clear course of action and drive for solutions. While ‘Authentic’ is a bit of buzzword, it does describe my style – I’m open, with a strong focus on collaboration and approachable – but not scared of taking tough decisions or managing conflict to find the right solution. To ensure this in all of my roles I have focused on building strong relationships within the organisation, to build partnerships, foster greater integration and reduce the ‘politics’ that can obstruct progress. One thing I have learnt is that the answer is never the same, but experience is great at making the process of getting to an answer more efficient and smoother. Furthermore, experience has taught me to be a firm believer in the value of insights to drive performance - whether that be digging deeper to better understand my team and stakeholders, or applying agile approaches to derive intuitive and meaningful consumer insights that can unlock projects and better strategy. Through my career I have built on this firstly as a consultant combining it with strategic thinking, commercial understanding, strong leadership and stakeholder management to deliver successful, pragmatic solutions for the businesses I worked with. Latterly, I have expanded my role to become an innovation leader blending strategic thinking with creativity and commercial rigor to generate new sources of business and brand building ideas.
Listed skills include Customer Insight, Strategy, Segmentation, Marketing Strategy, and 46 others.
Current workplace
Richard Bates's current company
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Suntory Beverage & Food Europe
10 roles
Richard Bates work experience
A career timeline built from the work history available for this profile.
Consumer Strategy And Innovation - Senior Director - Global Scotch, Irish Whiskey
CurrentResponsibilities:• Global responsibility for the development of consumer strategy and 12 year innovation pipeline for 6 Scotch brands (e.g. Laphroaig, Bowmore) and 3 Irish Whiskies• Leading creation of new brands and product ideas from strategy through ideation to production, leading a team of 4 direct reports and multiple in-direct/cross functional teams• Global lead for the Brand component of a global culture change program driving ever greater sensory quality and storytellingAchievements:• Recruited and empowered new Innovation manager team to reinvigorate product development and strategic innovation thinking – led to creation of multiple new products across Scotch generating $20m + revenue/yr, including delivery of a range of Prestige innovations ($250-$50,000 per bottle) to reset the Bowmore brand as a luxury Scotch Single Malt and drive significant annual revenues• Led the 3 year development of a new to world, ultra premium blended Scotch: Ardray (www.ardray.com) Led all aspects of the development through COVID from creative to financial as well as the launch in London, Shanghai, New York and LA during 2023, and responsible for ongoing brand leadership.• Coordinating and Facilitation role on cross country/cross cultural innovation projects involving global teams: launching Roku Japanese Gin, a new Teachers Whisky formulation in Japan, a new Larios Gin in GTR and Teacher’s brand extensions in India• Branding lead within global COE creating a new approach to define sensory storytelling, rolling it out to multiple global brand teams and integrating it into global brand management process
Jan 2020 - Present
Consumer Strategy And Innovation - Senior Director - International
Head of two teams: Innovation and Consumer Insight working across the International region (RoW except US) to turn insight, trends and data into brand strategy, innovations and competitive advantage across multiple categories: Scotch (Single Malts, Blended Malts, Blended Scotch), American and Indian Whisky, gin, Cognac and RTDs. Creating a and launching new brands, developing new product ranges and tactical pack innovations. Brands created: Led the development of the new IMFL whisky concept for India: Oaksmith. Leading local brand and global team to develop the brand idea and articulate this in packaging design – launched at the start of 2020 it currently sells 1M + 9Lcases per year and is growing
Jan 2016 - Jan 2020
European Consumer & Market Insight Director
Head of regional headquarters insight team liaising with HQ in Korea and 27 local markets organised into 17 business units. Working across brand and 6 product categories (mobile phone, Tablet, Laptop, Digital camera, Domestic Appliances and TV)Leading an Insight team of 7 others covering market, consumer, retail and digital insight. Providing strategic insight for all marketing functions (Brand, Digital, CSR, Partnerships, PR and Retail) teams in the regional HQ, as well as supporting Global HQ teams..Focused on delivering 'Real Time' Insight through a combination of Social Media conversation analysis, online community and traditional mechanisms to facilitate fast decision making to drive business growth.
May 2012 - Dec 2015
Consumer Insight & Category Management Director
Young'S Seafood Ltd
My Role:1. To bring the consumer to the heart of strategic thinking, innovation development and tactical decision making across our frozen (Young's, Findus &OL) and chilled fish businesses.2. Development of best practice Insight approaches and application of Insight within the business.Co-Led the development of the Gastro range of products - from identification of the consumer demand space to the development of pack and product propositions. Using insight to guide product and pack design.
Aug 2010 - May 2012
Account Director
As an Account Director, I focused on leading brand positioning, brand strategy, product innovation and brand stretch projects for key international client accounts. Including design of full project process including Insight work, thought leadership, stakeholder management and account direction, facilitation of client workshops, creativity processes and work shop events.
Aug 2008 - Jul 2010
Senior Consultant
Oct 2003 - Aug 2008
Consultant
Quandrangle Consulting
A strategy consultancy specialising in research with a consulting mindset.Alongside our consulting assignments, Quadrangle offers high quality, high impact research: Research for decision makers.™
May 2001 - Oct 2003
Consultant
Oct 1998 - May 2001
Retail Graduate Trainee
Boots The Chemists Ltd
Aug 1996 - Sep 1998
2 education records
Richard Bates education
Ba, Geography
University Of Oxford
3 A Levels 11 Gcses
Magdalen College School
FAQ
Frequently asked questions about Richard Bates
Quick answers generated from the profile data available on this page.
What company does Richard Bates work for?
Richard Bates works for SUNTORY BEVERAGE & FOOD EUROPE.
What is Richard Bates's role at SUNTORY BEVERAGE & FOOD EUROPE?
Richard Bates is listed as SBFI Head of Category Expansion - Low and No Alcohol at SUNTORY BEVERAGE & FOOD EUROPE.
What is Richard Bates's email address?
AeroLeads has found 1 work email signal at @beamsuntory.com for Richard Bates at SUNTORY BEVERAGE & FOOD EUROPE.
What is Richard Bates's phone number?
AeroLeads has found 1 phone signal(s) with area code 847 for Richard Bates at SUNTORY BEVERAGE & FOOD EUROPE.
Where is Richard Bates based?
Richard Bates is based in Hurstpierpoint, England, United Kingdom while working with SUNTORY BEVERAGE & FOOD EUROPE.
What companies has Richard Bates worked for?
Richard Bates has worked for Suntory Beverage & Food Europe, Suntory Global Spirits, Beam Suntory, Samsung Electronics, and Young'S Seafood Ltd.
How can I contact Richard Bates?
You can use AeroLeads to view verified contact signals for Richard Bates at SUNTORY BEVERAGE & FOOD EUROPE, including work email, phone, and LinkedIn data when available.
What schools did Richard Bates attend?
Richard Bates holds Ba, Geography from University Of Oxford.
What skills is Richard Bates known for?
Richard Bates is listed with skills including Customer Insight, Strategy, Segmentation, Marketing Strategy, Market Research, Fmcg, Consumer Insight, and Management.
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