LongtailUX is a Customer Acquisition Platform (CAP) that integrates with your MarTech stack to extend your website and eCommerce capabilities.Our platform drives growth, new customers, and revenues via organic search, dynamic search ads, and shopping ads.

A newly created role to drive the growth of Omnicom’s consultancy services, direct to market across Omnicom’s specialist digital agencies Annalect and Resolution Digital.Key responsibilities• Growing direct to market sales for the MarTech, data, and analytics services.• Launching the direct to market CRM, and digital marketing to make Resolution Digital“famous for MarTech”.• Integrating Annalect and Resolution Digital solutions to cross-sell services across both client bases.Achievements• Exceeded new business targets bringing new clients to the group from multiple verticals, including Classifieds, Betting, BNPL, eCommerce, and Government.• Responsible for launching and promoting the new offerings via website, content, whitepapers, training, events, paid search, LinkedIn, SEO, email marketing, and publisher partners.• Awarded by Google for GA4 initiatives, educating the industry on the importance of transitioning from Google Universal Analytics to GA4.• Built a customer database of over 1000+ Australian businesses in the target segments and optimised the journeys to increase engagement via lead scoring metrics, from discovery to customer acquisition and cross-selling.• Increased the conversion rate and revenue of the MarTech audit, and strategy services by 50%+ through integrating the Annalect and Resolution offering.

Annalect, an Omnicom Media Group company, is a solutions provider that helps marketers make data actionable. Annalect’s services and technology cut through the fragmented marketing ecosystem and put the right data at the fingertips of marketing teams through the following services:- Data & Technology Consulting- Marketing Science & Data Driven Insights- Business Intelligence & Dashboarding- Analytics- Data architecture- Proprietary Data, Partnerships, and ToolsResponsible for building and leading Omnicom’s data, marketing technology, business intelligence, marketing measurement and digital analytics divisions. Merging 4 business units under a single brand.Key responsibilities• Leading a team of specialists across multiple technical competencies including data science, business intelligence, data architecture, analytics, marketing automation, media measurement, and CRM.• Growing revenue and profit margins, with full P&L responsibility.• Developing the team, including employee satisfaction, retention, and capability.• New product development to drive high-margin growth across Omnicom.Achievements• Increased the revenue more than 5x and took a “loss-leader” business unit to a profitable business in 3 years.• Awarded best Data and Technology Campaign for our work on a large QSR 4 years in a row, AdNews (2019), Festival of Media (2020), MFA (2021), B&T (2022).• Reduced staff turnover by half and brought turnover to industry norms.• Launched our D&I initiatives, improving diversity and inclusion in the SLT and broader business.• Launched our Indian and Nepalese offices providing critical skills and reducing overheads.• Launched our 3P data offering and implemented the data matching and infrastructures needed to integrate the partner data across Nine, Flybuys, Lotame and other third parties.

Built and led the analytics, search, and conversion rate optimisation services for Omnicom across a team of over 50 specialists.Key responsibilities• Growing revenue and profit margins.• Client satisfaction, retention, cross-sell, and penetration into Omnicom client base.• Key client relationship holder at a senior level.• Developing the team, including employee satisfaction, retention, and capability.Achievements• Increased the revenue more than 4x, with high margins and consistent YoY growth.• High ROI for clients including Telco, Automotive, FMCG, Retail, QSR, and eCommerce businesses.• Consistently low staff turnover, and high tenure.• Developed high performing individuals across a diverse team.• Launched our CRO and Digital analytics business units.• One of the 1st Google Analytics Premium (GA 360) partners in Australia.

Resolution Media, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 600 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, conversion, behavioral and content marketing. Resolution leverages the power of technology, data and the agility of real-time media marketplaces to target empowered consumers today and as they change tomorrow. Resolution helps brands better understand consumer behaviors, interests and intent, and turn these insights into smart, ROI producing actions that keep them in front of empowered consumers across media, content and devices quickly and consistently.

Bruce Clay, Australia is a leading supplier of high quality search engine optimisation (SEO) services that help clients achieve their search engine marketing goals. In addition to its services, Bruce Clay has helped lead the industry by creating the downloadable Search Engine Relationship Chart(r), the SEO Code of Ethics, and implementing a certification program to promote ethical practices.Founded in 1996, Bruce Clay, Inc. is a leading provider of search engine marketing services with emphasis on SEO. Through an integrated combination of services, including search engine optimisation and consulting, pay per click management, optimisation training, and subscription services to proprietary SEO tools and technologies.Strategic Search Engine Optimisation consulting for Australian listed companies and SMEs, including assessment & strategy, SEO design & specification and bespoke projects.Led key SEO accounts and the team's technical SEO specialist lead.

Downstream Marketing is Australia's leading search engine marketing company specialising in paid SEM using the Efficient Frontier technology platform. They are based in Sydney and recently won the B&T Emerging Agency of the Year award for 2008 and the AdNews Specialist Agency of the Year Award for 2008.Technical lead specialist for SEO. Managed the successful transition of all SEO clients to Bruce Clay Australia from August 2008 to November 2008 with 100% client retention.

Funbox provides mobile content to consumers globally. Their expertise lies in marketing their products online through affiliate based networks and major search engines. In conjunction with their mobile activities, Funbox also has a network of high traffic user generated content sites that are used to promote their mobile services. These sites are marketed solely through SEO for natural search engine traffic.• Directed the organic search engine optimisation (SEO) implementation for over 250 domains.• Project managed a team of copywriters and link builders to ensure project deadlines were met.• Developed search engine friendly websites to ensure continued technical development as well as advising the main programming and design teams on good SEO and usability practices.• Worked alongside operations and SEM departments to ensure all projects ran smoothly and managed certain key projects personally.• Implemented an online document management system.• Implemented an online time management system.• Implemented a banner management system incorporating both in-house affiliate and external affiliate banners. Published these banners across a network of sites to increase revenue.• Continued personal development through personal research and attending affiliate / seo seminars and conferences whenever possible.• Implemented database driven websites using PHP and MySQL. Performed full normalisation of the databases to ensure optimum performance and scalability.• Implemented traffic generating websites using a range of technologies including: vBulletin, Wordpress, Astanda, Various open source packages and bespoke solutions.• Optimised both conventional xhtml and php websites to modern search engine optimisation techniques.• Managed the moderation of bespoke websites as well as off the shelf packages and open source solutions.• Produced SEO reports using Internet Business Promoter, SEO Report, WEBCEO, AW stats and Google Analytics for senior management.

Attention Grabbers is a search engine marketing company specialising in natural (organic) SEO and paid SEM. They are based in Norwich in the UK and merged with a larger media company called Affinity New Media, part of the ETT group in the UK, in November 2006.• Account Managed Attention Grabbers SEO clients and developed new accounts. • Analysed Attention Grabbers product mix, profit margins and project planning procedures.• Implemented product pricing structure including product delivery timescales, time assessments, profit margins and supplier costs.• Managed the “Web Champion” insurance broker promotion for 14’000 insurance brokers across the UK. • Primary contact and account manager for all major new client acquisitions.• Updated product mix as new technologies, resources and in-house specialisations became available.• Managed sales activities, client liaison and project progress using Sage ACT! and Microsoft Project.• Implemented new email marketing scheme offering a better service and lower costs per client in 2006. Promoted the service to all major Attention Grabbers clients.• Managed supplier relationships with a number of essential partners as well as renegotiating contracts and solving any issues.• Identified new online marketing opportunities and managed the execution of online marketing projects.• Continued self development on a personal, professional, SEO and technical basis.• Project managed the takeover of Netcam.net Ltd in Oct / Nov ’04 and planned the takeover of E-Type Media Ltd in 2006.• Administered internal technical and sales documentation as well as managing project workloads.• The lead programmer and SEO consultant for all ASP projects.• Developed and maintained websites written in PHP & MySQL, MS Access and ASP.• Implemented an RSS news feed system to improve the content mix for our clients as well as our own sites.

Nationwide is the world’s largest building society with over 11 million members. The technology support team is based at Nationwide’s head office in Swindon and is responsible for the ongoing development and support of the entire company’s networking infrastructure.• Member of Enterprise Servers team, providing support for Windows based network comprising 700 servers across two sites. Although a technical based position the majority of the work was client based and depended on eliciting the client’s requirements.• Managed the upgrade of Nationwide’s check clearing system to Windows 2000 from a legacy Windows NT operating system.