Delighted to have joined the passionate and dynamic team at Safety Technology International Ltd to lead the Sales team across EMEA.

• Accountable to deliver multi-million turnover revenue & targeted CM% & EBIT across Europe, Middle East, Africa & India for B2B2C Channels (product, pricing and customer mix), for presentation and review at Divisional Executive Board level• Negotiation at all levels internal & external with stakeholders, business partners, customers & peers; influencing & gaining commitment to achieve shared goals with sales turnover growth +100% 2017-2023 with positive growth in CM%• Creation, implementation & review of EMEIA Channel product and pricing matrix for pan-EU new product launches across B2B and B2C Channels• Identification and management of lucrative EU trading partnerships with blue chip retailers & partners including Amazon EU, Kingfisher Group, TechData Synnox• Presenting tenders and proposals to win new customers and expand channel breadth• Ensuring all appropriate customer product forecasts are implemented, reviewed and corrected to meet agreed customer service level targets as appropriate

• Accountable for Business Development (Yale) for North/West/South Europe. Harmonised & aligned pricing, product ranges, stock & major customer commercial terms for all countries• Launched with local teams Yale brand into new regions including Finland, France, DACH region; Expanded the brand across Europe delivering regional sales growth +50%• Created & led Brand Experience team to win & execute consistent pan-EU retail category management across EMEA region with innovative Point of Purchase executions for Retail Modern and Traditional Trade. Key customers included OBI, Bauhaus, Hornbach, Leroy Merlin, B&Q, El Gigantan, Hornbach, Dedeman & Castorama

• Led UK Sales for Big Wipes brand with the most strategic UK B2C & B2B customers. Grew revenue +100% and margin growth in 2 years by securing new customers, listings & creation & implementation of innovative category management solutions• Creation and delivery of an expanded business proposal to Head of Buying for large European retailer leading to expanded distribution from 90 to 280 stores with a key trading partner with an additional 120 secondary site displays to further the brand offering and presence (incremental sales €500k at an improved margin)• Opened new national customers Amazon, Screwfix, Toolstation, Wilkinson & Wickes, expanded distribution into additional 1000 shops +, plus online with key customers Jewson, Travis Perkins

• Led UKI Sales for Consumables/Accessories within SDA Division & Retail National Accounts (CE Channel). • Managed distribution, volume, & sales revenue growth of Floorcare, Consumables & SDA ranges in major UK Retail and Ecommerce customers • Led commercial wins including winning pan-EU tender for store category management installation for Consumables/Accessories with DSG Group (400 shops); instore Floorcare category management installation (Currys/180 stores); launch on Amazon UK; private label contracts for key UK National Accounts;• Led team of 6 Field Sales demonstrators to manage in store implementation & merchandising across 300 UK Stores

Led the Kingfisher BU for UKI and Field Sales merchandising team of 12 to maintain Hozelock preferred supplier status within Watering and Aquatics categories.

Career progression from Sales Rep and Territory Manager (London area) to local Trade Accounts Manager.

Responsible for sales of Life, Savings, Pension, Investment products to panel of Brokers/IFA's